Personal Care 中的 Guangzhou 事件

China International Hair Fair

成立于2005年的中国国际发博会（CIHF）已迅速发展成为全球美发行业最具影响力的活动之一。自2018年搬迁至最先进的广州保利世贸中心以来，该展会巩固了其作为行业专业人士和供应商领先平台的地位。该活动由郑州汇卓展览策划有限公司与中国轻工业工艺品进出口商会发制品分会和中国轻工工艺品进出口商会等主要行业机构合作举办。这些合作确保了CIHF仍然是卓越的灯塔，为美发行业的各个方面提供了全面而专业的展示。

从护发和沙龙用品到尖端技术和造型工具，CIHF已成为参与美发行业各个方面的人士的首要活动。其重点不仅是连接参展商和专业人士，还注重为展示最新趋势、产品和创新提供途径。该博览会吸引了来自世界各地的20,000多名行业专家，使其成为交流、业务发展和学习的重要聚会。CIHF每年举行一次，通常在八月或九月，已成为任何想要掌握快速发展的发型行业的人士必参加的活动。

中国的自由化市场在博览会的崛起中发挥了重要作用，使中国成为全球美发行业的领先力量。作为头发相关产品的最大生产国和消费国之一，中国的影响力是不可否认的。CIHF反映了这种日益增长的重要性，为本地和国际公司提供了展示其产品和解决方案的平台。该博览会鼓励协作学习、资源共享，并促进新的伙伴关系，凸显了中国在塑造行业未来方面的关键作用。

举办CIHF的广州保利世贸中心是现代性和便利性的见证，为参展商和参观者提供最先进的设施。该场地本身就是城市天际线的标志性部分，为展示最新的护发和技术提供了一个精致而设备齐全的环境。此外，以其丰富的文化遗产和作为华南强国的经济意义而闻名的广州，增加了博览会的吸引力。这座城市充满活力的氛围和在全球商业中日益突出的地位使其成为活动的理想背景，吸引了来自全球各地的各种专业人士。

从本质上讲，对于希望保持潮流、发现创新产品和与全球社区互动的行业专业人士来说，中国国际发博会不仅是一个展览，而且是一个至关重要的活动。随着美发行业的不断发展，CIHF证明了合作的力量以及中国在塑造全球美容和个人护理行业未来方面所起的作用

China International Beauty Expo

China International Beauty Expo in Guangzhou: A Dynamic Hub of Global Beauty Innovation

The China International Beauty Expo (CIBE), held annually in March and September in Guangzhou, is not just a beauty trade show—it is a pivotal event that unites the global beauty industry in one of China’s most vibrant commercial hubs. Founded in 1989, this long-standing exhibition has evolved into a premier destination for beauty professionals, brand innovators, and cosmetic technology experts. Spanning across multiple exhibition halls in the Canton Fair Complex, CIBE offers unmatched access to emerging trends, new products, and cutting-edge solutions in the cosmetics and wellness sectors.

As one of Asia’s largest and most influential beauty fairs, the China International Beauty Expo presents a unique opportunity for international and domestic brands to showcase their products and connect with the vast Chinese consumer market. The event is organized by Guangzhou Jiamei Exhibition Co., Ltd., which ensures that each edition remains aligned with the industry’s current and future needs.

A Landmark Event Bridging East and West in Beauty

The CIBE has established itself as a significant trade platform where global beauty brands meet Chinese innovators, opening the doors to new partnerships and business expansion. Each year, thousands of exhibitors and visitors gather at the event, representing various sectors within the industry such as cosmetics, skincare, hair care, aesthetic medicine, personal care, and wellness.

This cross-industry collaboration helps foster knowledge exchange and drives innovation across all verticals. Whether a visitor is looking for natural skincare alternatives, high-tech aesthetic devices, or eco-friendly packaging, CIBE offers a comprehensive view of where the beauty market is heading.

Exploring the Major Sectors of the Expo

The scale and scope of the China International Beauty Expo are impressive, covering nearly every aspect of the beauty and wellness industry. Exhibitors are carefully curated to represent a wide range of product categories, offering attendees a rich, multifaceted experience.

The event's main exhibition areas include:

Skincare and Cosmetics: From K-beauty trends to traditional Chinese herbal products and luxury European brands.

Hair Products and Equipment: Professional hair care lines, salon tools, and barber innovations.

Medical Aesthetics: Cosmetic procedures, such as non-invasive treatments and surgical advancements.

Beauty Technology: AI-driven diagnostics, smart mirrors, and app-integrated skincare devices.

Nail and Eyelash Art: Accessories, tools, and training programs for beauty technicians.

Wellness and Health: Supplements, spa treatments, and traditional medicine integrations.

Packaging and OEM/ODM Services: Tailored manufacturing solutions and sustainable packaging innovations.

This extensive categorization ensures that professionals from across the value chain—brand owners, product developers, dermatologists, salon owners, and retailers—find meaningful connections and relevant solutions.

Key Features That Make CIBE Stand Out

In addition to its vast exhibition space, CIBE distinguishes itself through its forward-thinking special events, seminars, and product showcases. These curated experiences are designed to keep professionals informed and inspired by the latest developments in beauty science and consumer trends.
Noteworthy highlights include:

Innovation Forums – Discussions led by industry leaders on ingredient technology, sustainable packaging, and green chemistry.

Live Demonstrations – Real-time beauty treatments and product applications, showcasing efficacy and usability.

Trend Reports and Forecasts – Insights into upcoming consumer behaviors, digital transformation in beauty, and global trend adoption.

Product Launches – Many brands use CIBE as the venue to introduce breakthrough formulations and aesthetic solutions.

The inclusion of cosmetic surgery discussions, such as breast augmentation procedures, illustrates the growing intersection of medical aesthetics and traditional beauty in China’s evolving wellness market.

Networking and Collaboration at the Heart of the Event

What truly sets CIBE apart is its strong emphasis on business matchmaking and industry networking. Professionals from around the world come to Guangzhou not only to exhibit or shop, but to form strategic partnerships and supply chain alliances that lead to long-term success.

Business visitors and exhibitors benefit from:

B2B matchmaking programs tailored by region and industry sector

Cross-border e-commerce collaborations

Workshops for branding and market entry strategies

Localized market insights, especially for international brands seeking to establish or expand their footprint in China

Thanks to its central location and accessibility, the event also attracts decision-makers from major Chinese cities and emerging regional markets, making it a vital point of contact between global suppliers and local distributors.

China’s Role in Global Beauty and the Expo’s Future Impact

China continues to be a key player in the global beauty economy. With rising consumer awareness, a growing middle class, and increased demand for personalized skincare and health-focused solutions, Chinese consumers are driving innovation and shaping global beauty standards. Events like CIBE reinforce this dynamic by providing a stage for brands to showcase how they are adapting to these demands.

In recent years, China has made considerable strides in clean beauty, biotechnology in skincare, and minimalist wellness routines—all trends that are highlighted and explored at CIBE. The expo is more than a marketplace; it’s a forecasting platform, giving professionals a clear picture of where the industry is headed.

Why Attend the China International Beauty Expo?

Whether you are an entrepreneur launching a new product, a distributor seeking new lines, or a beauty enthusiast exploring innovation, CIBE offers immense value. It provides both a macro view of the global beauty industry and a micro focus on regional opportunities, allowing attendees to benefit from a holistic experience.

Reasons to attend CIBE:

Discover innovative product lines before they hit the mass market

Meet reliable OEM/ODM manufacturers

Learn about local and international beauty regulations

Network with top-tier professionals and decision-makers

Stay updated on packaging, branding, and formulation trends

By participating in CIBE, companies not only showcase their offerings but align themselves with one of the world’s most promising markets for beauty and personal care.

CIBE as a Gateway to Innovation and Global Growth

The China International Beauty Expo in Guangzhou is more than a traditional trade fair—it is a cultural and economic bridge that connects East and West, tradition and innovation, business and creativity. With its expansive scope, rich programming, and strong global ties, CIBE continues to play a crucial role in shaping the future of beauty.

For professionals and companies ready to embrace innovation, connect with new markets, and stay ahead in a competitive industry, CIBE is not just an event to attend—it’s an event to grow with.

PCE Guangzou International Personal Care Expo

广州国际个人护理博览会，俗称PCE，是个人护理领域最具影响力的聚会之一。该活动每年在广州的南丰国际会展中心（NICEC）举行，吸引了来自本地和全球化妆品、卫生和家居护理行业的专业人士。PCE由上海赢和展览服务有限公司主办，已发展成为那些希望探索个人护理未来的人们的基石，从产品到技术。

PCE真正脱颖而出的是它的广度。该活动展示了旨在满足现代消费者不断增长的需求的各种产品。从护肤必需品和护发产品到清洁剂、卫生用品和家庭护理解决方案，该博览会几乎涵盖了个人健康的方方面面。与会者将获得一系列令人印象深刻的物品，例如剃刀、吹风机、厕纸、消毒灯等，所有这些都是为了改善日常生活而设计的。但是，除了基础知识外，该博览会还探讨了尖端的美容技术和健康解决方案，例如智能马桶座圈、健康增强枕头以及将创新与自我保健融为一体的先进美容设备。

随着个人护理行业继续采用新技术，PCE已将自己定位为展示这些创新的黄金舞台。新美容产品的推出通常采用人工智能和先进材料，这反映了消费者对不仅有效而且可以根据个人需求量身定制的产品的偏好发生了更广泛的转变。在PCE，这不仅仅是美容产品，还关系到技术与个人福祉的融合。例如，旨在监测和改善睡眠、压力和整体健康状况的健康设备越来越受欢迎，提供了一种超越传统美容疗法的整体自我保健方法。

该活动既是关于网络和知识交流，也是关于产品展示的。PCE提供了一个动态的环境，制造商、批发商和零售商可以在其中建立新的联系，探索商机，分享对新兴市场趋势的见解。由行业专家主持的会议和研讨会深入探讨了从个人护理产品的可持续性到数字化转型在重塑美容市场中的作用等重要话题。现场产品演示使与会者能够亲身体验从下一代护肤配方到环保包装解决方案的最新突破。

PCE的影响远远超出了展厅。该活动的颁奖典礼重点介绍了那些推动个人护理行业创新的人员所取得的成就。这是对公司和个人突破设计、功能和可持续性界限的庆祝，为下一波行业进步奠定了基础。

广州本身已成为全球个人护理领域的重要纽带，PCE证明了这种演变。凭借中国快速增长的消费市场和该市的战略位置，博览会在连接国际品牌与利润丰厚的亚洲市场方面发挥着至关重要的作用。这不仅仅是一个贸易展；它反映了广州作为个人护理产品和技术的新全球门户的崛起。

从许多方面来说，广州国际个人护理博览会不仅仅是一个展览，它是一个前瞻性的平台，可以捕捉不断变化的行业脉搏。PCE逐年扩大其影响力，让人们一窥个人护理的未来，在个人护理领域，创新、技术和消费者需求以越来越具创造性的方式交汇。对于那些想在这个快速发展的行业中保持领先地位的人来说，PCE是一个不容错过的机会，可以了解该行业的发展方向以及下一步的

Beauty Intelligence Asia

Beauty Intelligence Asia（BIA）是一项顶级活动，旨在汇集美容行业的全球专业人士，探讨商业竞争、技术创新和营销策略的最新进展。该活动为分享前沿见解、促进联系和发现美学商业格局的未来提供了一个强大的平台。随着行业的不断发展，BIA旨在深入研究塑造该行业的挑战和机遇，为专业人士提供保持领先地位的机会。

作为一家长期关注美学的经验丰富的公关管理机构，我们很自豪能够组织BIA，不断努力促进这个充满活力的领域中的知识和创新交流。我们的目标是创造一个空间，让行业领导者和专家可以聚在一起分享他们的经验、战略和成就，特别是在美学商业竞争、技术进步和有效的营销技巧等领域。

在整个D日期间，BIA为参与者提供了一个宝贵的机会，使他们可以与来自世界各地志同道合的专业人士交流，探索新的商机，并更深入地了解塑造美学行业未来的趋势。通过参加BIA，专业人士不仅可以了解最新的创新，还可以深入了解如何驾驭竞争格局并利用技术和营销来发挥自己的优势。

Beauty Intelligence Asia专注于提供最相关和最新的信息，对于那些希望在不断变化的美学世界中蓬勃发展的人来说，仍然是一项重要活动。通过促进协作和知识共享，BIA在推动行业向前发展方面发挥着至关重要的作用，帮助全球专业人士随时了解并了解美学的最新发展。

PCHI

“PCHI个人护理和家用化学品”（PCHI）博览会是全球化妆品和家用化学品行业的里程碑式活动。PCHI每年由国药励展展览有限公司举办，是首屈一指的国际贸易展览会，重点介绍个人护理和家居用品的最新趋势和创新。PCHI专注于个人和家庭必需品，为行业专业人士提供了一个探索、交流和发展业务的综合平台。

PCHI在中国两个最具经济活力的地区之间交替出现：长江和珠江三角洲。这些地区不仅是该国最富有的地区之一，而且还是个人护理、化妆品、洗漱用品和家居护理产品生产的重要枢纽。通过在这些充满活力的区域之间轮换，PCHI有效地利用了中国的经济脉搏，并与各种行业利益相关者建立了联系。

该展会的范围广泛，涵盖了个人护理和家用化学品行业必不可少的各种产品和服务。参展商展示了从化妆品、洗漱用品和清洁剂的原材料和成分，到空气清新剂、染料、香料和防腐剂等专业产品，应有尽有。PCHI还重点介绍了最新的实验室和测试设施、包装解决方案以及OEM（原始设备制造商）和ODM（原始设计制造商）服务。无论@@

是采购新材料、探索创新的包装解决方案，还是寻求先进的测试技术，这种多样化的产品确保与会者可以在一个屋檐下找到所需的一切。
PCHI 的核心是专注于展示前沿创新和趋势。该博览会是展示个人护理和家用化学品行业最新发展的重要平台。访客可以获得有关新兴趋势、技术进步和不断变化的消费者偏好的宝贵见解。PCHI@@

的主要景点之一是PChi喷泉奖。这些享有盛誉的奖项旨在表彰业内在研究和技术开发方面取得的杰出成就。这些奖项旨在表彰重大创新和进步，为卓越表现树立基准，激发进一步进步。

PCHI 不仅是一个展览；它还是知识和专业发展的中心。由行业专家参加的会议和论坛计划丰富了该活动。这些会议就各种主题进行了深入的讨论，包括市场趋势、监管变化和技术进步。对于与会者而言，这为增进他们对行业的理解和与思想领袖互动提供了宝贵的机会。

中国作为个人护理和家用化学品领域的全球领导者的角色是PCHI的中心主题。该博览会为中国市场提供了独特的视角，突显了其在全球舞台上的影响力和创新。通过汇集国内外供应商和制造商，PCHI强调了中国对该行业的重大贡献及其在全球范围内日益增长的影响力。

PCHI个人护理和家居配料博览会不仅仅是一个贸易展；它是一个弥合创新与行业之间差距的综合平台。凭借其广泛的产品、对尖端技术的强调和丰富的教育内容，PCHI为个人护理和家用化学品领域的专业人士提供了宝贵的机会。

随着PCHI继续吸引顶级行业参与者并展示最新进展，PCHI巩固了其作为全球重要活动的地位。对于那些寻求在快速变化的个人护理和家用化学品世界中保持领先地位的人来说，PCHI提供了通往知识、网络和增长的重要门户