

China International Beauty Expo
China International Beauty Expo in Guangzhou: A Dynamic Hub of Global Beauty Innovation
The China International Beauty Expo (CIBE), held annually in March and September in Guangzhou, is not just a beauty trade show—it is a pivotal event that unites the global beauty industry in one of China’s most vibrant commercial hubs. Founded in 1989, this long-standing exhibition has evolved into a premier destination for beauty professionals, brand innovators, and cosmetic technology experts. Spanning across multiple exhibition halls in the Canton Fair Complex, CIBE offers unmatched access to emerging trends, new products, and cutting-edge solutions in the cosmetics and wellness sectors.
As one of Asia’s largest and most influential beauty fairs, the China International Beauty Expo presents a unique opportunity for international and domestic brands to showcase their products and connect with the vast Chinese consumer market. The event is organized by Guangzhou Jiamei Exhibition Co., Ltd., which ensures that each edition remains aligned with the industry’s current and future needs.
A Landmark Event Bridging East and West in Beauty
The CIBE has established itself as a significant trade platform where global beauty brands meet Chinese innovators, opening the doors to new partnerships and business expansion. Each year, thousands of exhibitors and visitors gather at the event, representing various sectors within the industry such as cosmetics, skincare, hair care, aesthetic medicine, personal care, and wellness.
This cross-industry collaboration helps foster knowledge exchange and drives innovation across all verticals. Whether a visitor is looking for natural skincare alternatives, high-tech aesthetic devices, or eco-friendly packaging, CIBE offers a comprehensive view of where the beauty market is heading.
Exploring the Major Sectors of the Expo
The scale and scope of the China International Beauty Expo are impressive, covering nearly every aspect of the beauty and wellness industry. Exhibitors are carefully curated to represent a wide range of product categories, offering attendees a rich, multifaceted experience.
The event's main exhibition areas include:
Skincare and Cosmetics: From K-beauty trends to traditional Chinese herbal products and luxury European brands.
Hair Products and Equipment: Professional hair care lines, salon tools, and barber innovations.
Medical Aesthetics: Cosmetic procedures, such as non-invasive treatments and surgical advancements.
Beauty Technology: AI-driven diagnostics, smart mirrors, and app-integrated skincare devices.
Nail and Eyelash Art: Accessories, tools, and training programs for beauty technicians.
Wellness and Health: Supplements, spa treatments, and traditional medicine integrations.
Packaging and OEM/ODM Services: Tailored manufacturing solutions and sustainable packaging innovations.
This extensive categorization ensures that professionals from across the value chain—brand owners, product developers, dermatologists, salon owners, and retailers—find meaningful connections and relevant solutions.
Key Features That Make CIBE Stand Out
In addition to its vast exhibition space, CIBE distinguishes itself through its forward-thinking special events, seminars, and product showcases. These curated experiences are designed to keep professionals informed and inspired by the latest developments in beauty science and consumer trends.
Noteworthy highlights include:
Innovation Forums – Discussions led by industry leaders on ingredient technology, sustainable packaging, and green chemistry.
Live Demonstrations – Real-time beauty treatments and product applications, showcasing efficacy and usability.
Trend Reports and Forecasts – Insights into upcoming consumer behaviors, digital transformation in beauty, and global trend adoption.
Product Launches – Many brands use CIBE as the venue to introduce breakthrough formulations and aesthetic solutions.
The inclusion of cosmetic surgery discussions, such as breast augmentation procedures, illustrates the growing intersection of medical aesthetics and traditional beauty in China’s evolving wellness market.
Networking and Collaboration at the Heart of the Event
What truly sets CIBE apart is its strong emphasis on business matchmaking and industry networking. Professionals from around the world come to Guangzhou not only to exhibit or shop, but to form strategic partnerships and supply chain alliances that lead to long-term success.
Business visitors and exhibitors benefit from:
B2B matchmaking programs tailored by region and industry sector
Cross-border e-commerce collaborations
Workshops for branding and market entry strategies
Localized market insights, especially for international brands seeking to establish or expand their footprint in China
Thanks to its central location and accessibility, the event also attracts decision-makers from major Chinese cities and emerging regional markets, making it a vital point of contact between global suppliers and local distributors.
China’s Role in Global Beauty and the Expo’s Future Impact
China continues to be a key player in the global beauty economy. With rising consumer awareness, a growing middle class, and increased demand for personalized skincare and health-focused solutions, Chinese consumers are driving innovation and shaping global beauty standards. Events like CIBE reinforce this dynamic by providing a stage for brands to showcase how they are adapting to these demands.
In recent years, China has made considerable strides in clean beauty, biotechnology in skincare, and minimalist wellness routines—all trends that are highlighted and explored at CIBE. The expo is more than a marketplace; it’s a forecasting platform, giving professionals a clear picture of where the industry is headed.
Why Attend the China International Beauty Expo?
Whether you are an entrepreneur launching a new product, a distributor seeking new lines, or a beauty enthusiast exploring innovation, CIBE offers immense value. It provides both a macro view of the global beauty industry and a micro focus on regional opportunities, allowing attendees to benefit from a holistic experience.
Reasons to attend CIBE:
Discover innovative product lines before they hit the mass market
Meet reliable OEM/ODM manufacturers
Learn about local and international beauty regulations
Network with top-tier professionals and decision-makers
Stay updated on packaging, branding, and formulation trends
By participating in CIBE, companies not only showcase their offerings but align themselves with one of the world’s most promising markets for beauty and personal care.
CIBE as a Gateway to Innovation and Global Growth
The China International Beauty Expo in Guangzhou is more than a traditional trade fair—it is a cultural and economic bridge that connects East and West, tradition and innovation, business and creativity. With its expansive scope, rich programming, and strong global ties, CIBE continues to play a crucial role in shaping the future of beauty.
For professionals and companies ready to embrace innovation, connect with new markets, and stay ahead in a competitive industry, CIBE is not just an event to attend—it’s an event to grow with.


PCHI
“PCHI个人护理和家用化学品”(PCHI)博览会是全球化妆品和家用化学品行业的里程碑式活动。PCHI每年由国药励展展览有限公司举办,是首屈一指的国际贸易展览会,重点介绍个人护理和家居用品的最新趋势和创新。PCHI专注于个人和家庭必需品,为行业专业人士提供了一个探索、交流和发展业务的综合平台。
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PCHI 的核心是专注于展示前沿创新和趋势。该博览会是展示个人护理和家用化学品行业最新发展的重要平台。访客可以获得有关新兴趋势、技术进步和不断变化的消费者偏好的宝贵见解。PCHI@@
的主要景点之一是PChi喷泉奖。这些享有盛誉的奖项旨在表彰业内在研究和技术开发方面取得的杰出成就。这些奖项旨在表彰重大创新和进步,为卓越表现树立基准,激发进一步进步。
PCHI 不仅是一个展览;它还是知识和专业发展的中心。由行业专家参加的会议和论坛计划丰富了该活动。这些会议就各种主题进行了深入的讨论,包括市场趋势、监管变化和技术进步。对于与会者而言,这为增进他们对行业的理解和与思想领袖互动提供了宝贵的机会。
中国作为个人护理和家用化学品领域的全球领导者的角色是PCHI的中心主题。该博览会为中国市场提供了独特的视角,突显了其在全球舞台上的影响力和创新。通过汇集国内外供应商和制造商,PCHI强调了中国对该行业的重大贡献及其在全球范围内日益增长的影响力。
PCHI个人护理和家居配料博览会不仅仅是一个贸易展;它是一个弥合创新与行业之间差距的综合平台。凭借其广泛的产品、对尖端技术的强调和丰富的教育内容,PCHI为个人护理和家用化学品领域的专业人士提供了宝贵的机会。
随着PCHI继续吸引顶级行业参与者并展示最新进展,PCHI巩固了其作为全球重要活动的地位。对于那些寻求在快速变化的个人护理和家用化学品世界中保持领先地位的人来说,PCHI提供了通往知识、网络和增长的重要门户