QUARTERshoestart and QUARTERshoetime Order Days

SCHICK is an extraordinary trade fair that brings together over 800 brands, each presenting their latest collections in a vibrant and dynamic setting. The event serves as a central platform for both inspiration and business, providing a unique opportunity for visitors to explore a vast array of fashion, footwear, lingerie, and swimwear—all in one place. SCHICK seamlessly combines the previous formats of Fashion Premiere, Schuh Austria, and Dessous & Bademoden Salon, offering a comprehensive experience that caters to all segments of the fashion industry.

This remarkable event is a gathering of the best and brightest brands, showcasing their cutting-edge designs and trends for the coming season. From stylish footwear to luxurious lingerie and swimwear, SCHICK offers a wide variety of products, making it a must-visit for buyers, designers, and fashion professionals looking for new collections and fresh ideas. With the range of offerings available, it’s a space where industry insiders can discover emerging trends, find inspiration, and make key business decisions.

For attendees, SCHICK is more than just an exhibition—it is a hub of creativity, networking, and collaboration. The fair provides a platform not only for discovering the latest fashion innovations but also for connecting with top-tier brands and exploring new partnerships. Visitors can engage directly with exhibitors, discuss product offerings, and gain valuable insights into the trends shaping the future of fashion. Whether you're looking for new collections for your store, seeking inspiration for your next design project, or simply wanting to stay ahead of the fashion curve, SCHICK offers something for everyone.

The integration of Fashion Premiere, Schuh Austria, and Dessous & Bademoden Salon under one roof makes SCHICK an even more compelling event. By uniting these previously separate sectors, the fair presents a cohesive and comprehensive look at the fashion industry in all its diversity. This makes it easier for buyers and designers to navigate the event, find exactly what they're looking for, and take advantage of the synergies between different product categories.

With its focus on both fashion and business, SCHICK has solidified its position as one of the premier trade fairs in the fashion industry. It offers a vibrant atmosphere where creativity meets commerce, and where visitors can leave with both fresh ideas and important business connections. The sheer scale of the event, combined with the variety of brands and collections on display, ensures that SCHICK is an unmissable event for anyone involved in the fashion world. Whether you're a seasoned industry professional or a newcomer, SCHICK provides an invaluable opportunity to explore, connect, and discover the latest trends in fashion.

The London Shoe Show has long been a key event for anyone involved in the shoe industry, offering a platform to discover some of Europe’s finest and most diverse footwear collections. For footwear retailers, buyers, and merchandisers, the show serves as a unique opportunity to stay ahead of the curve, explore new trends, and form connections that can propel their businesses forward. Despite the challenges faced by the industry in recent years, the London Shoe Show has adapted, responding to the needs of both retailers and exhibitors while ensuring the safety and success of all involved. 

In these extraordinary times, when the fashion and retail landscapes have been fundamentally reshaped, the show remains committed to its mission of bringing together the best and most innovative footwear brands. Retailers today face the ever-growing challenge of differentiation, striving to offer something unique in a world where consumers are increasingly looking for individuality. The London Shoe Show continues to provide a stage for niche, creative, and independent brands, enabling retailers to present footwear collections that stand out in an overcrowded market. It’s this focus on exclusivity and creativity that allows premium retailers to attract discerning consumers who are eager to step away from the mainstream and embrace originality.

This year’s event, more focused than ever, has been tailored specifically to the needs and requests of buyers, offering a curated selection of hand-picked brands. The aim is clear: to provide retailers with access to high-quality, distinct collections that will appeal to the growing demand for unique footwear. With a sharp focus on delivering only the best, the London Shoe Show is positioning itself as a hub for those seeking out the next big trends in footwear, as well as those looking to make bold, individual choices in their retail offerings.

In addition to showcasing cutting-edge collections, the London Shoe Show is also a place for connection and collaboration. It’s a space where professionals from all corners of the industry can engage with one another, share insights, and form lasting business relationships. This aspect of the show has always been a cornerstone of its success, as it allows brands and retailers to align their goals, understand market shifts, and create partnerships that can drive innovation and growth.

As the retail landscape continues to evolve, the London Shoe Show remains an essential event for anyone in the shoe business. It’s not just a showcase of the latest trends and collections; it’s an opportunity to tap into the future of the footwear industry, discover new brands, and gain the insights needed to thrive in an increasingly competitive market. For buyers looking to elevate their offerings and stay ahead of consumer demands, the London Shoe Show is more than just a trade event—it’s a vital stepping stone toward success in the ever-changing world of fashion and retail.