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The Hair Project

The Hair Project: Benelux’s Premier Event for Hair Professionals

Every two years, The Hair Project transforms Kortrijk Xpo into a buzzing hub of inspiration, creativity, and innovation for the professional hairdressing industry. Attracting over 13,000 industry specialists from across the Benelux region, this event has earned its reputation as a must-attend gathering for those serious about the craft and business of hair.

From trend-spotting to technical demonstrations, product launches to fashion-forward runway shows, The Hair Project delivers an all-in-one experience that combines education, entertainment, and business. For salon owners, hairstylists, barbers, beauty entrepreneurs, and cosmetic distributors, this is more than just a trade fair—it's a celebration of hair culture and a launchpad for the future of the industry.

Why The Hair Project Stands Out in the Beauty Event Landscape

What makes The Hair Project unique among industry shows is its clear and modern concept, which blends professional exhibition space with theatrical performances, interactive learning, and lifestyle experiences. Rather than a static showroom, the event creates a dynamic environment where quality, craftsmanship, and creative energy meet.

Key features that define The Hair Project:

A vibrant mix of over 120 leading suppliers and brands

Live runway shows in a theater-style hall showcasing the latest hair trends

Technical demonstrations by international stylists and educators

Immersive, themed zones covering men’s grooming, beauty, fashion, and nail design

Chic and cozy bar areas for relaxed networking

A focus on innovation and business development within the salon industry

This fusion of business and creativity is what turns The Hair Project into a sensory and strategic experience that drives value for every attendee.

The Kortrijk Xpo Advantage: A Perfect Setting for Hair Professionals

Located in Belgium, Kortrijk Xpo offers a well-equipped and accessible venue that enhances the overall experience of The Hair Project. Its spacious halls, excellent logistics, and central location in the Benelux make it an ideal choice for drawing professionals from Belgium, the Netherlands, and Luxembourg.

Highlights of the venue:

Easy access from major cities and airports in the region

Modern infrastructure supporting large-scale shows and interactive zones

Comfortable settings for both business discussions and creative presentations

On-site amenities that support long stays and social networking

This venue provides not only functionality but also the professional atmosphere required to elevate an event of this scale.

Who Attends The Hair Project and Why It Matters

The Hair Project is not open to the general public. It is curated specifically for beauty and hair professionals who are looking to invest in their skills, discover cutting-edge tools, and grow their businesses. The diversity of the audience contributes to the richness of the event.

Target attendees include:

Hairstylists and master colorists

Salon owners and managers

Barbers and grooming specialists

Product distributors and brand representatives

Educators and beauty school leaders

Fashion professionals and session stylists

This carefully targeted visitor profile ensures meaningful connections, whether you're looking for new suppliers, creative partners, or industry mentors.

Discover New Concepts and Trends in Hair and Fashion

One of the strongest attractions of The Hair Project is the opportunity to explore emerging trends—not just in hair, but across beauty, fashion, and lifestyle. With its theatrical shows, demo stages, and curated theme zones, the event acts as a creative forecast of what’s next.

Trends and themes often showcased:

Sustainable haircare and eco-friendly salon products

Barbering revival with a focus on traditional and modern techniques

Vivid hair color trends and technical application innovations

Multicultural hair solutions and inclusive beauty tools

Digital tools for client booking, salon management, and personalization

Whether you're on the lookout for bold new color techniques or salon equipment that improves workflow, this is the place to see it all come to life.

Exhibitor Benefits: Why Brands Choose The Hair Project

With thousands of targeted attendees, The Hair Project offers high ROI for exhibitors who want to strengthen brand presence in the Benelux market. It's an especially powerful venue for launching new products, gathering market feedback, and securing distribution deals.

Top exhibitor benefits include:

Access to a large pool of qualified, purchase-ready professionals

Live interaction with end users and salon decision-makers

Opportunities to host stage presentations and educational sessions

Brand exposure in press coverage and influencer content

Long-term relationship building with loyal regional clients

For both established and emerging brands, the expo provides visibility and connection that few other regional events can match.

Building Community Through Creativity and Craftsmanship

Perhaps the most memorable aspect of The Hair Project is the strong sense of community it fosters. More than just business deals and product pitches, the event brings together a culture of passion, creativity, and mutual respect. It celebrates the artistry behind hair while creating an inclusive, vibrant atmosphere.

Visitors don’t just attend—they engage. Whether it's in a crowded theater during a jaw-dropping live show or over a quiet espresso in a stylish networking bar, the connections made at The Hair Project tend to last well beyond the event itself.

Why You Shouldn't Miss The Hair Project

If you are part of the professional hair world in Europe, The Hair Project is not just another date on the calendar—it’s a milestone. It’s where trends are born, careers are inspired, and brands are built. With its strong Benelux focus, international flair, and expertly curated programming, this tradeshow sets a new standard for what a professional beauty event should be.

MakeUp in LosAngeles

MakeUp in LosAngeles: The Premier B2B Tradeshow Driving Beauty Innovation

The vibrant city of Los Angeles is home to one of the beauty industry’s most anticipated events MakeUp in LosAngeles. Hosted at the iconic Los Angeles Convention Center, this premier B2B tradeshow has become a central platform where the most dynamic and creative suppliers meet the leading skincare and makeup brands from across the globe. The event stands as a testament to LA’s status as a true epicenter of beauty, blending business with a spirit of innovation, creativity, and environmental consciousness.

From groundbreaking product launches to meaningful networking, MakeUp in LosAngeles offers an experience that goes beyond the usual trade show. It is where ideas turn into trends, and business relationships blossom in a friendly yet professional atmosphere.

A Unique Blend of Business, Creativity, and Sustainability in Beauty

What sets MakeUp in LosAngeles apart is its holistic vision bringing together cutting-edge technology and beauty with a mindful approach to personal wellness and planetary health. 

Throughout the two days, attendees encounter a curated showcase of innovations across several key categories:

Formulation: Pioneering ingredients and scientific breakthroughs that redefine skincare and cosmetics.

Full Service: End-to-end solutions from concept to product launch, streamlining the path from idea to market.

Packaging: Creative, sustainable, and practical designs that elevate product presentation and environmental responsibility.

Accessories: The latest tools and devices enhancing beauty routines, from applicators to storage solutions.

This categorization helps visitors navigate the event effortlessly, making it easier to discover partners and products perfectly aligned with their business goals.

Celebrating Innovation: The Ocean Beauty Award and IT Awards Ceremony

Among the standout features of the show is the Ocean Beauty cross-cutting award, a special recognition that honors brands and products leveraging marine resources sustainably. This initiative highlights the importance of environmental stewardship in beauty innovation, encouraging the development of natural products that support ocean preservation.

In addition to the Ocean Beauty Award, the IT Awards ceremony serves as a highlight of the event, unveiling the best and brightest innovations across the beauty spectrum. Finalists and winners receive prominent placement at the show’s entrance, giving all attendees a front-row look at cutting-edge developments.

These awards underscore MakeUp in LosAngeles’ commitment to not only fostering business but also championing responsible and impactful innovation.

Networking and Market Growth: A Collaborative Atmosphere

With approximately 92 exhibitors expected, MakeUp in LosAngeles offers a vibrant ecosystem for connecting with industry leaders, decision-makers, and trendsetters. The show is intentionally designed to be intimate and friendly, encouraging meaningful conversations and collaborations that last long after the event closes.

Some key opportunities include:

Direct Access to Top Brands: Engage with successful skincare and makeup companies eager to discover new suppliers and partners.

Knowledge Exchange: Learn from peers and industry experts about the latest trends, challenges, and opportunities in beauty.

Cross-Show Synergy: Attendees receive full access to LUXE PACK Los Angeles, the leading packaging trade show running simultaneously, creating a unique environment to explore innovative packaging alongside product development.

This synergy enhances the event’s value, allowing visitors to gain a comprehensive view of the beauty product lifecycle from formulation to shelf.

Why MakeUp in LosAngeles Matters for Beauty Industry Professionals

For suppliers, brands, and innovators, MakeUp in LosAngeles is more than just a tradeshow; it is a strategic venue where business growth meets inspiration. Here’s why industry professionals prioritize attending:

Access to a Focused Audience: The event attracts the most successful and creative skincare and makeup brands, ensuring high-quality interactions.

Opportunity to Showcase Innovation: Whether it’s a breakthrough ingredient, packaging solution, or a new beauty accessory, exhibitors gain valuable exposure.

Integration of Sustainability: By emphasizing eco-friendly practices and the Ocean Beauty award, the event reflects growing consumer demand for responsible products.

Location Advantage: Situated in LA, a global beauty hub, the event taps into a network of creative talent and trendsetting culture.

Exclusive B2B Environment: The tradeshow’s professional focus fosters serious business deals, partnerships, and long-term collaborations.

MakeUp in LosAngeles Where Beauty Meets Innovation and Consciousness

MakeUp in LosAngeles perfectly embodies the essence of beauty in one of the world’s most inspiring cities. By combining creativity, technology, sustainability, and commerce, this premier B2B tradeshow not only showcases the latest trends but also nurtures the future of the beauty industry.

Whether you’re a supplier looking to connect with top brands, a makeup professional seeking inspiration, or a business aiming to grow in a competitive market, MakeUp in LosAngeles offers a welcoming, innovative, and strategic platform to achieve your goals. The event is a celebration of beauty’s potential as an art, a science, and a force for good in today’s world.

ESI Show Vancouver

Esthetique Spa International-Vancouver: Where Wellness, Esthetics, and Innovation Converge

Each year, the Esthetique Spa International-Vancouver event transforms Canada Place into a dynamic center for wellness and aesthetic professionals. More than just a trade show, this highly respected gathering creates an immersive experience where wellness, health, fitness, and beauty professionals come together to explore new technologies, gain practical knowledge, and foster lasting industry connections.

With over 4,600 attendees and 385 exhibitors, the Vancouver edition stands out as a must-attend event in the professional skincare and spa calendar. What sets it apart is its careful balance between education, hands-on product exposure, and a community atmosphere that supports growth, innovation, and self-care.

A Hub for the Aesthetics and Wellness Community

Vancouver is known for its scenic beauty and health-conscious culture, making it the perfect backdrop for an event focused on skin health, esthetic innovation, and holistic wellness. Held at Canada Place, Esthetique Spa International-Vancouver welcomes a diverse range of professionals, including:

Estheticians

Spa owners and managers

Wellness practitioners

Dermatologists and skincare specialists

Cosmetic brands and product developers

Students and emerging professionals in beauty therapy

The event provides an opportunity to interact directly with key players in the industry, making it both a learning ground and a marketplace for new ideas and business growth.

More Than a Trade Show: A Holistic Professional Experience

What makes the Esthetique Spa International stand out is its ability to offer a well-rounded experience. While most trade events focus solely on sales or networking, this one dives deeper, offering attendees the chance to engage in live demonstrations, pre-recorded lectures, product trials, and hands-on education.

Key Features of the Vancouver Edition Include:

Live and on-demand seminars by industry experts

Free full facial treatments (by appointment, for ticket holders)

Educational classes focused on new treatments and technology

Opportunities for direct product testing and comparison

Networking events for building community and business relationships

All of these offerings are designed to elevate participants' knowledge and give them real-world tools they can apply immediately in their practice or business.

Spotlight on Education: A Knowledge-Driven Event

Education is central to the event’s mission. Beyond flashy booths and product launches, Esthetique Spa International-Vancouver puts science, technique, and evidence-based practice front and center. Professionals have access to in-depth presentations on cutting-edge topics shaping the future of esthetics.

Some Notable Educational Topics This Year:

Healing Light Therapy – The therapeutic use of LED light for improved skin healing and regeneration.

Hair Restoration with LED Therapy – A new frontier in non-invasive hair regrowth strategies.

Understanding the Skin Barrier – Exploring how environmental stressors and products affect the skin’s natural defense system.

Facial Mapping & Product Pairing – Techniques for identifying skin concerns and choosing the most effective skincare combinations.

Holistic Skin Health for Estheticians – A full-body approach to skincare that integrates nutrition, lifestyle, and topical solutions.

These sessions are led by top educators, medical experts, and experienced estheticians, ensuring that attendees gain not just surface-level knowledge, but actionable insights grounded in clinical and practical experience.

Hands-On Experience: Learning by Doing

Few beauty and wellness events offer the kind of interactive access that Esthetique Spa International does. Attendees are encouraged to book free facial treatments directly at exhibitor booths—a rare opportunity to experience new product lines before committing to them for retail or client use.

This direct-to-practitioner approach is particularly helpful for spa professionals looking to update their treatment menus or discover eco-conscious skincare alternatives.

Areas Covered in Product Demos:

Anti-aging serums and boosters

Organic and botanical skincare

LED and ultrasound devices

Post-treatment recovery solutions

Clinical-strength exfoliants and peels

Barrier repair creams and ceramide-rich moisturizers

Such offerings help professionals stay ahead of ingredient trends and consumer preferences, arming them with confidence in what they choose to recommend or use in treatment rooms.

Networking, Brand Discovery, and Business Development

While education is core to the event, Esthetique Spa International-Vancouver is also a powerful tool for brand discovery and market visibility. Exhibitors range from global skincare giants to local boutique brands looking to expand in the Canadian wellness space. This mix gives attendees exposure to both tried-and-true favorites and emerging disruptors.

What Attendees Gain From the Expo Floor:

Product sampling opportunities across skincare, body treatments, and cosmetic tools

Face-to-face meetings with brand reps and founders

Exclusive event-only promotions on professional lines

Opportunities to sign up as distributors or treatment partners

Connections with spa tech and equipment suppliers

Whether you're stocking a spa, launching a clinic, or just exploring new partnerships, the expo is a direct bridge to key decision-makers and innovators in the wellness industry.

Why Vancouver’s Edition Is Special

Although Esthetique Spa International hosts events across Canada, the Vancouver edition has carved out a unique niche thanks to its West Coast influence, progressive clientele, and eco-conscious approach. Many brands featured at the event focus on:

Sustainability in packaging

Cruelty-free testing practices

Vegan formulations

Locally sourced botanical ingredients

These factors resonate strongly with the Vancouver market, helping attendees find brands that align with their values and client expectations.

A Must-Attend Event for Beauty and Wellness Professionals

The Esthetique Spa International-Vancouver show goes far beyond product promotion it's a celebration of wellness, innovation, and professional development. It offers the perfect blend of education, experience, and opportunity, making it a foundational event for anyone serious about their future in the wellness and aesthetic industries.

Whether you're a seasoned esthetician, a spa owner, or a student just entering the field, this expo is your gateway to deeper knowledge, better tools, and a stronger network.

Sustainable Cosmetics Summit Brazil

Sustainable Cosmetics Summit Brazil: Driving the Future of Green Beauty in Latin America

The global cosmetics industry is entering a pivotal era—one defined not only by innovation and consumer demand but also by environmental and ethical responsibility. As sustainability becomes a cornerstone of modern beauty, the Sustainable Cosmetics Summit in Brazil stands at the forefront of this transformation in Latin America.

This summit is more than a conference. It’s a dedicated platform designed to empower brands, formulators, raw material suppliers, and retailers to make environmentally and socially responsible choices. With a unique focus on the challenges and opportunities specific to the Latin American market, the event gathers thought leaders and decision-makers who are committed to building a greener, more transparent beauty industry.

Dedicated Forum for Sustainable Development in Cosmetics

Hosted in one of the world’s most biodiverse regions, the Sustainable Cosmetics Summit Brazil reflects a growing urgency to reconcile economic growth with ecological responsibility. The summit provides a stage for stakeholders across the supply chain to explore sustainable development strategies that are both innovative and practical.

This year’s key themes include:

Circular beauty: Designing packaging and production systems that minimize waste;

Green ingredients: Sourcing renewable, plant-based alternatives for formulations;

Biodiversity conservation: Protecting ecosystems while utilizing regional biodiversity responsibly;

Ethical sourcing: Ensuring fair trade, traceability, and transparency in raw materials;

Natural and organic cosmetics: Understanding consumer demand, certification schemes, and formulation challenges.

These themes reflect the priorities of a region that is rich in natural resources but vulnerable to environmental exploitation and regulatory complexity.

Who Attends: A Regional and Global Green Beauty Network

The Sustainable Cosmetics Summit in Brazil brings together a curated audience of professionals from both local and international markets. Attendees represent a wide cross-section of the beauty industry—unified by their commitment to sustainability and responsible innovation.

Attendee profile includes:

Cosmetic brand managers and product developers;

Sustainability officers and CSR professionals;

Ingredient suppliers and formulation experts;

Regulatory consultants and eco-certification agencies;

Retailers and distributors focused on green beauty;

NGOs, biodiversity specialists, and academics.

This blend of expertise ensures that the summit not only educates but fosters collaboration between sectors often disconnected from one another.

A Focus on Circular Beauty and Ethical Packaging

One of the most discussed themes in recent years has been circular beauty—a holistic approach to minimizing waste and maximizing reuse in the cosmetics industry. The summit places special emphasis on packaging innovation, refillable systems, and end-of-life product planning.

Key circular beauty initiatives presented at the summit:

Biodegradable and compostable packaging alternatives;

Refillable containers and closed-loop systems;

Lifecycle assessment tools for cosmetic products;

Case studies on zero-waste salons and refill bars;

Regulatory frameworks supporting circular business models.

For companies looking to future-proof their supply chains, these insights are crucial in aligning profitability with sustainability.

Latin American Biodiversity and the Role of Ethical Sourcing

With Brazil home to some of the planet’s richest biodiversity hotspots, the Sustainable Cosmetics Summit explores how the region’s natural assets can be used responsibly—and ethically—in beauty innovation. The summit tackles the complexities of ethical sourcing in biodiversity-sensitive areas, urging brands to respect local communities and protect natural ecosystems.

Speakers and sessions will address:

The socio-economic impact of ingredient harvesting;

Indigenous knowledge and community partnerships;

Transparency and traceability in supply chains;

Risks and best practices in biodiversity exploitation;

Integration of sustainability into procurement policies.

These discussions are especially relevant for brands seeking to blend authenticity, efficacy, and environmental responsibility in their product offerings.

Green Ingredients and Natural Formulation Trends

Latin America has long been a source of unique botanicals and natural remedies. The summit provides an opportunity for formulators and product developers to explore green ingredients that are safe, effective, and aligned with modern sustainability standards.

Trends discussed in the formulation sessions include:

Plant-based actives and bio-extracts from Amazonian flora;

Alternatives to synthetic preservatives and silicones;

Innovations in vegan, halal, and cruelty-free ingredients;

The rise of waterless and solid beauty products;

Clean beauty formulations aligned with consumer transparency.

In an industry where label-conscious consumers increasingly drive buying decisions, these trends signal a shift toward minimalism, purity, and function.

Industry Impact and Future Direction

The Sustainable Cosmetics Summit Brazil is not only a showcase of ideas but a catalyst for action. Its mix of educational content, panel discussions, and real-world case studies equips attendees with the tools needed to integrate sustainability into every facet of their operations—from sourcing and formulation to branding and marketing.

Participants leave with:

Practical strategies for improving sustainability performance;

Access to vetted suppliers of natural and ethical ingredients;

Insights into evolving regulations and compliance challenges;

A stronger network of like-minded partners across the industry.

By combining global insights with regional realities, the summit reinforces Brazil's position as a leader in ethical and ecological beauty innovation.

Redefining Beauty Through Responsibility

As the beauty industry faces mounting pressure to align with sustainability goals, the Sustainable Cosmetics Summit in Brazil offers a rare and necessary space for collaboration, learning, and long-term planning. By addressing critical issues like circularity, biodiversity, and ethical sourcing, the summit is helping to reshape the very definition of beauty.

Professional Beauty Barcelona

Professional Beauty Barcelona: The Leading Event for Innovation in the Beauty Industry

In the vibrant heart of Spain, Professional Beauty Barcelona is set to bring together beauty professionals, brand innovators, and wellness enthusiasts in one of the most anticipated events in the European beauty calendar. Held in the culturally rich city of Barcelona, this premier tradeshow is more than just an exhibition it is a dynamic convergence of trends, technologies, and techniques across every sector of the professional beauty industry.

Whether you're a salon owner, spa manager, makeup artist, barber, or an expert in aesthetic medicine, Professional Beauty Barcelona promises an inspiring experience filled with learning, networking, and discovery.

Where Every Beauty Sector Meets Under One Roof

The true strength of Professional Beauty Barcelona lies in its comprehensive and inclusive nature. Rather than focusing on a single niche, the event spans the full spectrum of beauty and wellness disciplines, making it a holistic experience for professionals looking to stay ahead in their fields.

Attendees can explore the latest innovations across:

Aesthetics & Aesthetic Medicine

Cosmetics & Skincare

Hairdressing & Barbering

Spa & Wellness

Healthy Lifestyle Products

Nail Art & Techniques

Makeup & Professional Beauty Tools

Alternative Therapies & Holistic Health

This wide-ranging focus makes the event uniquely valuable, offering cross-sector inspiration and practical solutions for professionals seeking to elevate their offerings and stay connected to industry evolution.

The Event Highlights: A Full-Spectrum Beauty Showcase

Each corner of the exhibition space is designed to showcase cutting-edge developments and fresh ideas. From high-tech skin analysis systems to sustainable cosmetics packaging, Professional Beauty Barcelona serves as a platform for forward-thinking brands and professionals to display what’s next in beauty.

Some of the must-see features include:

Live Demonstrations: Watch top stylists, nail artists, and makeup pros perform real-time transformations and tutorials.

Product Launches: Be the first to experience newly released products, many of which make their debut at this show.

Educational Seminars: Gain insights from leading voices in aesthetic medicine, cosmetic chemistry, and client care trends.

Networking Lounges: Meet and mingle with fellow professionals in spaces designed for conversation and collaboration.

Innovation Awards: Discover which brands and innovations are setting new standards in effectiveness, creativity, and sustainability.

Each day of the event is thoughtfully curated to ensure that attendees can balance education, exploration, and connection, making their time in Barcelona both productive and enriching.

An International Platform with a Mediterranean Flair

Barcelona, with its unmistakable charm and international accessibility, is the perfect setting for a global beauty event. Professional Beauty Barcelona attracts attendees and exhibitors from across Europe, Asia, the Americas, and the Middle East, positioning it as a key gateway into both established and emerging beauty markets.

With its laid-back Mediterranean atmosphere, world-class gastronomy, and cosmopolitan energy, Barcelona encourages a relaxed yet business-focused environment. The result is a show that blends the best of global industry expertise with the warmth and creativity of its host city.

Why Professionals Choose Professional Beauty Barcelona

For many in the beauty and wellness industry, Professional Beauty Barcelona has become a go-to destination for professional development, product sourcing, and inspiration.

Benefits for Attendees:

Access to the Latest Trends: Stay current with the most up-to-date treatments, products, and technologies.

Exclusive Deals and Offers: Benefit from show-only pricing and professional discounts from top brands.

Skill Development: Attend technical classes and business workshops to enhance your skill set.

Industry Connections: Build relationships with suppliers, educators, and other professionals.

Benefits for Exhibitors:

Targeted Exposure: Present your brand to thousands of qualified professionals actively seeking new solutions.

Lead Generation: Meet decision-makers from salons, spas, medical aesthetic clinics, and retail chains.

Feedback & Validation: Gain real-time responses from professionals and consumers to shape your product development.

A Holistic Approach to Beauty and Wellness

One of the standout elements of Professional Beauty Barcelona is its emphasis on integrated beauty and wellbeing. In today’s market, the boundaries between skincare, wellness, and medical aesthetics are increasingly blurred and this event fully embraces that evolution.

The “Healthy Life” and “Alternative Therapies” sections offer insights into:

Nutraceuticals and Inner Beauty Products

Ayurvedic and Traditional Medicine Approaches

Holistic Skincare Rituals

Mindfulness Practices and Anti-Stress Solutions

This holistic perspective ensures that beauty is not just about appearance, but also about health, balance, and sustainability aligning with growing consumer values.

Final Thoughts: More Than a Tradeshow A Transformative Experience

Professional Beauty Barcelona is not merely a place to browse beauty products; it is a transformative environment where careers are developed, businesses are built, and trends are born. With its expansive scope, high-quality content, and international appeal, this event continues to position itself as one of the most important gatherings for the global beauty industry.

Whether you're seeking the next big product for your clinic, new partners for your beauty line, or simply inspiration to take your skills to the next level, this show offers all of that and more in one of Europe’s most exciting cities.

Beauty Uzbekistan

Beauty Uzbekistan: The Pulse of a Rapidly Growing Industry

Beauty Uzbekistan is a driver for the development of the beauty industry in Uzbekistan! This international exhibition has become one of the key engines of growth for the country’s rapidly evolving beauty and wellness sector. As Uzbekistan experiences a remarkable transformation across multiple industries, beauty and personal care are among the most visibly advancing areas. Beauty Uzbekistan serves as a critical meeting point for the industry’s stakeholders, uniting brands, experts, manufacturers, and distributors on one professional stage.

In recent years, Uzbekistan has witnessed a noticeable increase in demand for high-quality cosmetic products, modern equipment for aesthetic and anti-aging procedures, and innovative approaches to personal care. This growth is not accidental—it reflects rising consumer awareness, increased disposable income, and the influence of global beauty trends.

A Platform for Innovation, Business, and Collaboration

The core purpose of Beauty Uzbekistan is to create a space for meaningful dialogue and partnership. It’s not just an event to showcase new products—it’s a bridge between different segments of the beauty value chain. Manufacturers of cosmetics and professional equipment come face-to-face with wholesalers, retailers, beauty salons, clinics, and even e-commerce platforms seeking to keep pace with global demands.

Held in parallel with Uzbekistan’s leading medical exhibition, the event opens the door for cross-sector collaboration. Medical professionals and aestheticians can engage directly with cosmetic product developers and equipment suppliers. This synergy enhances the quality of services offered across the wellness and beauty industry.

What makes Beauty Uzbekistan especially valuable is its dual-sector approach. The exhibition is divided into two main segments:

Beauty Uzbekistan — focused on perfumery, personal care, and cosmetic industry innovations

BeautyDerma Central Asia — covering aesthetic medicine, anti-aging care, and cosmetology

This structure ensures that both consumer products and professional treatments are equally represented.

Diverse Product Categories with a Central Asian Reach

One of the key strengths of Beauty Uzbekistan is the wide range of products and solutions presented. With access to a market of over 80 million people across Uzbekistan and Central Asia, the exhibition is an essential hub for regional growth. Brands that exhibit here gain direct exposure to distributors and buyers from a fast-growing and increasingly beauty-conscious region.

Among the core product categories on display:

Perfumery

Personal care products

Makeup and professional cosmetics

Natural and dermo-cosmetics

Cleaning and hygienic products

Hair care tools and treatments

Lash, brow, and nail care solutions

Salon equipment and professional-grade devices

Cosmeceuticals, dietary supplements, pharmaceuticals

Children’s cosmetics

Packaging solutions

Wellness and healthy lifestyle products

Specialised clinics, beauty salons, training centres

These categories highlight how the exhibition goes far beyond cosmetics—it touches every corner of the beauty and health service ecosystem.

Connecting Markets Through Professional Dialogue

In addition to being a showcase for innovation, Beauty Uzbekistan functions as a professional business platform. It is here that manufacturers launch new products, distributors expand their portfolio, and service providers upgrade their offerings. For industry professionals, this is more than just an annual gathering—it’s a strategic space to spot trends, negotiate deals, and stay ahead of market demands.

The presence of both domestic and international participants ensures that local companies benefit from global expertise, while international brands gain deeper insights into the Central Asian market. This interaction is especially valuable in a region that’s only beginning to reach its full commercial potential in the beauty and wellness sectors.

Trends Shaping the Uzbek Beauty Market

Beauty Uzbekistan is not just a mirror of the present—it also gives a glimpse into the future. The exhibition increasingly features:

Natural and clean-label cosmetics

Anti-aging solutions tailored to diverse skin types

Smart technologies for salons and clinics

Sustainable packaging innovations

Cross-border collaboration in product development

These trends reflect a shift toward conscious consumerism, scientific skincare, and digital transformation in beauty services. Uzbek companies are beginning to invest more in research and training, and Beauty Uzbekistan plays a vital role in facilitating this evolution.

Training, Learning, and Specialised Expertise

Aside from business deals and product launches, the exhibition also serves as an educational platform. Training centres, masterclasses, and workshops are integrated into the event program. Specialists in aesthetic medicine and professional cosmetics attend not only to network, but also to upskill. This makes Beauty Uzbekistan especially valuable for young professionals and businesses seeking to raise their service quality.

Workshops and seminars are often hosted by leading industry figures, offering practical knowledge in areas like:

Non-invasive aesthetic procedures

Salon management and marketing

Safe ingredient use and formulation

Personalised skincare diagnostics

Hair and scalp treatment technologies

These sessions enhance the industry’s professional standards and ensure that the knowledge exchanged during the event is both actionable and impactful.

A Look Into the Future of Beauty in Central Asia

Uzbekistan is on its way to becoming a regional leader in the beauty industry. Events like Beauty Uzbekistan demonstrate how a well-structured, targeted exhibition can spark growth, bring in innovation, and create a community of forward-looking professionals.

The event will likely continue to grow in both scale and influence, as global interest in emerging beauty markets intensifies. With more consumers seeking premium and health-oriented products, and with salons and clinics raising their service expectations, Uzbekistan is uniquely positioned to become a strategic hub for beauty in Central Asia.

BeautyEurasia

BeautyEurasia: A Dynamic Hub for Global Cosmetics and Beauty Trade

BeautyEurasia, the International Cosmetics, Beauty, and Hair Exhibition, is more than just a trade show it’s a cornerstone of the beauty industry in the Eurasia region. Held annually in Istanbul, this highly anticipated event has firmly positioned itself as one of the most influential commercial platforms for professionals in cosmetics, personal care, and hair care sectors.

Organized by ICA Events, BeautyEurasia attracts exhibitors, buyers, suppliers, and industry experts from across the globe. With a consistently growing international footprint, the exhibition has become the gateway into the Eurasian beauty market, fostering meaningful connections and business opportunities.

A Strategic Gateway to the Eurasian Market

Set against the backdrop of Istanbul Turkey’s dynamic economic and cultural hub BeautyEurasia offers a unique convergence of East and West. This event plays a vital role in Turkey’s positioning as a key player in global beauty trade.

In the most recent edition, the exhibition welcomed:

467 Exhibitors from across Europe, Asia, the Middle East, and North Africa

16,683 Visitors from 116 countries

Representation from a wide range of sectors, including skincare, cosmetics, personal care, salon equipment, and hair products

These figures highlight the event’s remarkable international reach and its capacity to foster both local and global business partnerships.

Uniting All Sectors of the Beauty Industry

One of the strengths of BeautyEurasia is its comprehensive coverage of the cosmetics and personal care sectors. This diversity ensures that professionals from all corners of the industry find relevant content, products, and contacts.

Exhibitors and attendees can explore innovations across:

Skincare and anti-aging products

Decorative cosmetics and makeup lines

Haircare treatments and salon equipment

Organic and natural beauty solutions

Fragrances and body care

Packaging, raw materials, and private label services

This all-inclusive approach makes BeautyEurasia one of the most well-rounded B2B exhibitions in the industry, attracting a variety of stakeholders from both small startups and global giants.

Highlights That Make BeautyEurasia Stand Out

Unlike standard exhibitions, BeautyEurasia curates a show experience that is both commercially impactful and rich in professional value. Attendees don’t just walk the floor they engage, learn, and connect in meaningful ways.

Here are some of the key features that elevate the event:

Hosted Buyer Program: Carefully selected international buyers are invited to meet with exhibitors in scheduled, pre-arranged B2B meetings maximizing lead generation and business potential.

Product Launches and Demonstrations: Companies take advantage of the international spotlight to unveil new products, packaging solutions, or rebranded offerings.

Trend Talks and Presentations: Industry experts present insights on consumer behavior, ingredient innovation, regional market dynamics, and sustainability.

Networking Zones: Designed for spontaneous interaction and informal meetings, these areas foster organic connections among beauty professionals.

Live Demos and Showcases: Attendees can see products in action from makeup tutorials to skin analysis and hair transformations.

These elements make BeautyEurasia not just an exhibition, but a complete industry experience.

Business, Beauty, and Beyond: The True Value of Participation

For many professionals, BeautyEurasia is not just about visibility it’s about growth and collaboration. The event creates a multi-directional platform where brands, distributors, retailers, formulators, and buyers can create synergies that last well beyond the exhibition days.

Benefits for Exhibitors:

Expand brand presence in Turkey and across Eurasia

Connect with qualified buyers from emerging and mature markets

Launch and promote new product lines

Gain exposure to media and influencers within the region

Explore export and distribution channels

Benefits for Visitors:

Discover new products and solutions not yet available in their local markets

Network with industry leaders and decision-makers

Identify suppliers for white-label or custom manufacturing

Stay up to date with trends in ingredients, packaging, and formulations

Learn from experts and get inspired by global beauty movements

Whether you’re launching a startup brand or representing a major label, the event offers the perfect environment for strategic expansion and informed decision-making.

Istanbul: The Ideal Backdrop for International Trade

Hosting the event in Istanbul adds another layer of value. As a vibrant metropolis that bridges Europe and Asia, the city naturally reflects the diversity and energy of the beauty market itself.

Visitors attending BeautyEurasia often take advantage of their trip to explore Istanbul’s historic landmarks, modern infrastructure, and globally connected business scene. The city’s accessibility, hospitality, and strategic location make it a natural choice for a regional trade show with global ambition.

A Promising Future for Eurasian Beauty

BeautyEurasia’s success is not just measured in numbers but in impact. Over the years, it has helped hundreds of brands find new markets, empowered professionals to grow their businesses, and shaped the future of beauty in a region that continues to rise in importance.

Its growing international relevance and continued support from industry organizations make it clear: BeautyEurasia is not just an event it’s an opportunity.

As the cosmetics industry evolves with trends like sustainability, inclusivity, digital transformation, and wellness convergence, BeautyEurasia will continue to serve as a compass for innovation and partnership in the Eurasian beauty landscape.

DIET & BEAUTY FAIR

Diet & Beauty Fair: Japan’s Leading Event for Wellness, Innovation, and Beauty Business

Each autumn, Tokyo becomes the meeting point for global and domestic leaders in the health and wellness sector through the Diet & Beauty Fair, the largest beauty and health industry show of the season. Celebrating its 23rd edition, the fair has solidified its reputation as a vital platform for companies, professionals, and consumers invested in a holistic and healthy lifestyle. It is not only a tradeshow—it’s a dynamic business forum where innovation meets tradition, and aesthetics aligns with health and sustainability.

Hosted in Japan’s capital, this international beauty and wellness exhibition attracts top-tier professionals, from brand founders and researchers to wellness center managers, cosmetics formulators, and health product buyers. Over the years, the fair has become the go-to event for discovering next-generation beauty solutions powered by natural ingredients, advanced technology, and ancient wellness wisdom.

Where Health Meets Beauty: A Broad and Evolving Industry Scope

Unlike standard beauty expos, the Diet & Beauty Fair stands out due to its comprehensive industry coverage. The event doesn’t focus solely on aesthetics but highlights the intersection of health, longevity, diet, and beauty—the pillars of Japan’s wellness philosophy.

Exhibitor profiles span across multiple wellness sectors:

Dietary and health foods: superfoods, protein blends, and functional beverages

Natural and organic cosmetics: skin-friendly and eco-conscious formulations

Herbal and plant-based medicine: traditional remedies with modern applications

Anti-aging innovations: biotech skin solutions, supplements, and lifestyle devices

Fitness and spa: wellness center equipment, massage therapies, and fitness regimes

Beauty apparel and accessories: eco-fibers, therapeutic wear, and ergonomic tools

The fair's diversity of products reflects the growing global demand for safe, natural, and scientifically backed health and beauty solutions.

A Hub for Innovation and Business Expansion

What makes the Diet & Beauty Fair particularly valuable is its role as a launchpad for new brands, high-tech solutions, and wellness trends in the Japanese and Asian markets. For international companies, the fair offers a well-structured gateway to connect with influential Japanese distributors and buyers who value product quality, efficacy, and long-term market potential.

The event features:

Live product demonstrations and sample distribution

Business matchmaking zones for buyers and suppliers

Innovative product showcases curated for industry media and influencers

Workshops and seminars focused on market trends, technology, and regulation

Attendees include a wide range of professionals: retailers, nutritionists, spa owners, estheticians, cosmetic chemists, and entrepreneurs. The show floor is abuzz with knowledge exchange, trend forecasting, and commercial negotiation, offering unmatched networking opportunities.

Thematic Zones: Three Fairs in One Location

One of the fair’s greatest strengths is its co-located exhibitions, which provide a multidimensional perspective on the industry. This synergy between complementary sectors makes the event attractive to a broader audience, including wellness-focused retailers and healthcare professionals.

Simultaneously held with Diet & Beauty Fair:

SPA & Wellness Japan – Dedicated to fitness clubs, spas, resorts, and wellness technologies

Anti-Ageing Japan – Showcasing innovations in age management, cellular rejuvenation, and hormonal health

Together, these three zones form a unified event covering lifestyle enhancement, beauty technology, and preventive health, providing attendees with a full-spectrum look at modern well-being.

A Knowledge-Driven Approach to Beauty and Wellness

Beyond product discovery and B2B meetings, the Diet & Beauty Fair offers an intellectually stimulating environment. The extensive seminar program, led by top researchers and market analysts, delivers cutting-edge insights into consumer behavior, new ingredient science, and wellness trends.

Key discussion themes often include:

Nutrition and microbiome support

The science of collagen and elastin

Plant-based anti-aging compounds

Sustainable beauty business models

Regulation and compliance in Japan’s beauty industry

This learning-first approach ensures that attendees leave not only with new products but with a deeper understanding of the future direction of health and beauty.

A Gateway to the Japanese Wellness Market

For foreign exhibitors, Japan represents a lucrative yet discerning market, where quality, safety, and authenticity are paramount. The Diet & Beauty Fair offers a rare opportunity for international companies to build trust and visibility with Japanese partners in a setting curated for relationship-building and knowledge exchange.

Support is provided for new entrants through:

Multilingual staff and translated materials

On-site interpretation for key business meetings

Support programs for product certification and localization

Press and influencer access for promotional visibility

This makes the fair an ideal first step into the Japanese wellness economy, especially for brands with unique offerings aligned with Japan’s values of natural beauty, longevity, and balance.

A Trusted Industry Event with Growing Global Reach

With over two decades of experience, the Diet & Beauty Fair continues to evolve, reflecting both Japanese cultural heritage and global wellness innovations. Its ability to attract buyers, developers, and wellness advocates year after year is a testament to its relevance and impact.

Whether you're in dietary innovation, botanical cosmetics, anti-aging science, or spa and fitness technology, this fair is a must-attend event for companies that prioritize integrity, science, and long-term growth.

The Future of Health and Beauty Lives Here

As the health and beauty sectors continue to merge, the Diet & Beauty Fair remains at the forefront of this transformation. By bringing together the best minds and brands in wellness, nutrition, aesthetics, and longevity, the event not only reflects current trends—it shapes the future of the industry.

Held every autumn, it offers more than just exposure. It delivers strategic insights, vital connections, and a platform to grow in one of the world’s most discerning and respected markets. If your brand is aligned with innovation, quality, and wellness, this is where your journey into Japan’s beauty market begins.

Make Up in New York

MakeUp in New York: Where the Global Beauty Industry Comes to Innovate and Inspire

MakeUp in New York has evolved into a flagship event for the skincare and makeup industries, serving as a dynamic meeting point where creativity, technology, and business converge. Held annually at the Jacob K. Javits Convention Center in Manhattan, the event brings together the most innovative players from across the globe from cosmetic brands and distributors to packaging designers, formulation specialists, and trend forecasters.

At its core, MakeUp in New York is a business-to-business (B2B) trade show that thrives on high-value connections and industry-forward collaboration. Whether you're a startup brand looking to make your debut or a well-established label scouting the latest in packaging or ingredients, this event offers a focused, professional environment to explore what's next in the world of beauty.

A Premier Venue for a Global Audience

Situated on the West Side of Manhattan, the Javits Center is one of the largest and most well-equipped venues in New York City. Its strategic location, flexible exhibition space, and infrastructure make it a natural choice for hosting a global event like MakeUp in New York.

The location itself enhances the event's accessibility and appeal. It's easily reachable for both domestic and international attendees, and the surrounding cityscape offers ample opportunities for meetings, networking dinners, and after-hours exploration.

Showcasing Innovation Across Every Layer of the Beauty Supply Chain

What sets MakeUp in New York apart from other industry events is its holistic approach to beauty innovation. The show covers every link in the supply chain from raw materials and formulation to packaging, design, marketing, and finished products.

Key sectors represented include:

Decorative cosmetics (lipsticks, eyeshadows, foundations, etc.)

Skincare products (serums, moisturizers, treatments)

Professional makeup tools and equipment

Sustainable and luxury packaging solutions

Active ingredients and raw materials

Formulation and R&D services

Private label manufacturing and OEM/ODM services

This broad scope not only fosters collaboration between different types of companies but also allows attendees to discover end-to-end solutions under one roof.

A Gathering of Industry Influencers and Creatives

MakeUp in New York isn’t just a trade show it’s a creative melting pot. With a reputation for being at the forefront of beauty trends, the event draws a vibrant mix of participants that includes:

Global and indie cosmetic brands

International distributors and retailers

Professional makeup artists and stylists

Product and packaging designers

Ingredient suppliers and formulation chemists

Trend analysts, marketing experts, and innovation consultants

The event fosters a strong sense of community among these professionals, offering an environment where innovation isn’t just displayed it’s co-created.

Why MakeUp in New York is a Must-Attend Event

Whether you’re a decision-maker at a global beauty brand or a niche formulator looking to showcase new technologies, MakeUp in New York offers a uniquely valuable experience.

Here’s why attendees return year after year:

Access to the latest trends and technologies
– Discover cutting-edge formulations, textures, pigments, and sustainable materials.

High-quality networking opportunities
– Meet key players in packaging, design, and product development.

Inspiration and idea exchange
– See future-forward prototypes and marketing ideas taking shape live.

Business-driven interactions
– Every attendee and exhibitor is there for a reason: to grow, partner, and innovate.

Expert content and curated talks
– Participate in industry panels, product demos, and forecasting sessions led by thought leaders.

The event is known for its targeted B2B focus, meaning time is spent efficiently, and conversations often lead to partnerships, product development projects, or long-term supplier agreements.

Trends and Technologies Unveiled on the Show Floor

At every edition, the show becomes a launchpad for emerging trends and technologies in the cosmetics sector. Attendees can expect to get hands-on with experimental formulations, new application techniques, and packaging concepts that combine sustainability with high-impact design.

Areas of exploration often include:

Bioactive skincare ingredients from natural sources

Inclusive shade ranges and adaptive color technology

Eco-responsible packaging using biodegradable or refillable formats

Smart beauty tools that merge tech with skincare

Skin barrier and microbiome-focused skincare

These innovations reflect current consumer demands, giving brands and formulators a chance to stay ahead of the market rather than just follow it.

Education, Inspiration, and Collaboration Under One Roof

The event isn’t just about products it’s also about learning and inspiration. MakeUp in New York hosts curated educational sessions that tackle real-time industry challenges and opportunities. These sessions feature leading voices in beauty who share insights on:

Shifts in consumer behavior

Global market expansion

Sustainable product development

Innovation in clean beauty

Branding and retail evolution

What makes these sessions particularly valuable is their practical application they are designed to help attendees make smarter, more informed decisions about product development, marketing, and sourcing.

A Platform That Supports Both Big Names and Breakthrough Talent

Another strength of MakeUp in New York is its inclusive platform that welcomes both industry giants and smaller innovators. Many indie brands, emerging formulators, and niche designers have used this event as a springboard to recognition, forging connections that led to broader distribution and long-term partnerships.

This diversity gives the show its dynamic energy, as attendees experience a blend of established authority and fresh, disruptive thinking all in one place.

Innovation, Inspiration, and Influence in the Heart of NYC

For anyone working in the world of beauty whether skincare, makeup, formulation, or packaging MakeUp in New York is more than a trade show. It’s a living, breathing ecosystem of creativity, innovation, and opportunity.

By bringing together the most relevant voices and products in a space designed for both commerce and connection, the event continues to be a cornerstone of the global beauty calendar. And with the Javits Center providing an inspiring and expansive venue, the atmosphere is one of limitless possibility.

Whether you're a trend-driven brand, an ingredient innovator, or a retailer looking to refresh your offerings, this is the place to make meaningful progress and discover what’s next in the evolving world of cosmetics.

MCB by Beaute Selection Paris

Beauté Selection 的 MCB 是一年一度的美容和发型设计盛会，在久负盛名的巴黎凡尔赛门展览中心举行。作为美容行业领先的贸易展览会之一，MCB Paris汇集了来自世界各地的专业人士，共同探索美发、美学和个人护理领域的最新创新、趋势和产品。该活动提供多样化的服务，是企业家、美容专家和行业领导者的中心，他们寻求提高技能，发现新的商机，并在不断变化的市场中保持领先地位。

MCB Paris分为三个不同的板块，每个行业都迎合美容行业的不同方面。一个领域专门为企业家服务，为那些希望发展和扩展业务的人提供宝贵的资源。另一个领域侧重于护发产品，游客可以在那里探索美发工具、造型产品和护理的最新进展。第三个领域重点介绍美容产品，包括珠宝、内衣和其他与美容和保健领域相辅相成的个人护理产品。该部门确保每位与会者都能找到他们感兴趣的特定领域的相关信息和灵感，无论他们是沙龙老板、美容治疗师还是产品供应商。

对于参观者来说，MCB Paris提供了一个难得的机会，不仅可以体验最新的产品和创新，还可以提高他们的专业资格。该活动举办了一系列研讨会、现场演示和专家主导的研讨会，旨在帮助与会者提高技能并向业内最优秀的人士学习。在这里，美容专业人士可以尝试新技术，发现新兴趋势，获得可直接应用于工作的见解。无论是完善新的发型设计技术，学习最新的护肤产品，还是了解如何成功经营美容企业，MCB Paris都能为每个人提供一些东西。

MCB Paris最吸引人的方面之一是它提供的社交机会。该活动吸引了各种各样的行业专业人士，从产品制造商和分销商到造型师、企业家和有影响力的人。这创造了一个充满活力的环境，在这里可以建立有意义的联系，可以形成协作，可以培育有价值的业务关系。对于许多人来说，MCB Paris不仅是展示产品的活动，而且是与志同道合的专业人士建立联系并将他们的业务提升到一个新的水平的重要平台。

真正让 MCB Paris 与众不同的是它激发和培养创造力的能力。该活动将教育、创新和网络融为一体，鼓励美容专业人士跳出框框思考，突破手艺界限。它提醒人们，美容行业在不断发展，及时了解最新的趋势和技术对于持续的成功至关重要。对于任何对美容充满热情的人来说，Beauté Selection的MCB活动为美容和健康行业的增长和发展提供了宝贵的见解、新想法和无限的可能性

Premiere Columbus

Premiere Columbus: The Midwest’s Ultimate Beauty Industry Classroom

For more than 25 years, Premiere Columbus has stood as a beacon of inspiration, learning, and innovation for professionals in the beauty industry. This high-energy tradeshow, held annually in Columbus, Ohio, is dedicated exclusively to licensed professionals and students in the hair, skin, and nail sectors. As one of the Midwest’s most influential beauty events, it serves as a dynamic intersection between education, business, and artistry.

Whether you’re a seasoned salon owner, an emerging stylist, or a beauty student eager to break into the industry, Premiere Columbus offers an immersive environment to connect, learn, and grow. With over 700 educational sessions, 100+ top brands, and a show floor filled with live demos, competitions, and career-building opportunities, the event has become much more than a tradeshow it’s the Midwest’s ultimate beauty classroom.

A Professional-Only Beauty Event with Purpose and Impact

Unlike consumer shows, Premiere Columbus is strictly reserved for beauty professionals, creating a focused atmosphere for skill-building, product discovery, and industry connection. This exclusivity elevates the experience for attendees, ensuring that every conversation, class, and demo is relevant, high-value, and actionable in real-world beauty careers.

The event brings together:

Licensed cosmetologists, estheticians, nail techs, and barbers

Beauty students preparing for licensure

Salon and spa owners seeking new tools and education

Beauty brands, manufacturers, and distributors looking to connect directly with professionals

Educators and influencers shaping the future of the industry

This curated mix of attendees and exhibitors fosters a tight-knit community where real professional growth happens.

700+ Classes: Your Weekend Beauty School, Supercharged

Education is at the heart of Premiere Columbus. The show’s massive class schedule is built to meet the needs of beauty professionals across disciplines. With over 700 unique sessions available throughout the weekend, attendees can customize their learning experience to match their specialty, skill level, and career goals.

Types of educational sessions include:

Technique deep-dives in cutting, coloring, styling, nail art, skincare, and makeup

Trend-focused classes revealing what's next in beauty

Business and marketing workshops tailored for salon owners and freelancers

Product knowledge sessions hosted by leading brands

Hands-on training for learners who want to practice as they go

These sessions are led by some of the industry’s most recognized artists and educators, offering attendees the rare opportunity to learn directly from the people shaping modern beauty culture.

A Look Ahead: Trends, Talent & Tools on Display

As the beauty industry constantly evolves, so does the content and energy of Premiere Columbus. The 2025 Show Preview offers a glimpse into what’s next, with new tools, techniques, and trends taking center stage. This forward-focused approach is what keeps the event fresh, year after year.

What you’ll find on the show floor in 2025:

Cutting-edge tools from global manufacturers

Sustainable beauty product innovations

Live trend demos from editorial and salon stylists

Advanced skincare devices and protocols

Nail design showcases and competitions

Barbering tools and tutorials for all skill levels

This mix of trends and technologies ensures that professionals walk away with a renewed sense of purpose and a toolkit built for tomorrow’s beauty landscape.

What Makes Premiere Columbus Stand Out

Amid a crowded field of industry events, Premiere Columbus continues to lead due to its well-balanced blend of education, inspiration, and hands-on opportunity. It’s a space where you don’t just observe trends you experience them firsthand, and learn how to incorporate them into your craft.

Here’s what sets Premiere Columbus apart:

Focused access to professional-only resources – A space designed exclusively for licensed pros and students

A massive variety of classes – Choose from over 700 learning opportunities tailored to your role and interest

High-caliber educators and speakers – Learn from top-tier beauty icons and rising stars alike

A curated show floor – Explore over 100 exhibiting brands with tools, products, and business solutions

Opportunities to compete and grow – Participate in live competitions, get career advice, and network with potential collaborators

Not Just Education It’s Motivation

One of the most consistent pieces of feedback from past attendees is the emotional and creative impact of Premiere Columbus. Beyond the tools and techniques, the event instills a renewed excitement for the craft.

From standing-room-only demos that leave audiences inspired, to one-on-one conversations with industry mentors, the event serves as a catalyst for personal and professional reinvention.

Beauty professionals often describe the experience as:

“The boost I needed to fall back in love with my career”

“A chance to connect with the best in the business”

“The most valuable weekend of my year”

For Students and Emerging Artists: A Launchpad to Success

Premiere Columbus is also a vital resource for beauty students preparing to enter the industry. In addition to attending tailored sessions, students gain access to competitions, career panels, and hands-on classes that expose them to the realities of professional work.

Whether it’s exploring apprenticeship opportunities, learning from mentors, or networking with brands looking for fresh talent, the show serves as a launchpad for the next generation of beauty professionals.

A Must-Attend for Beauty Professionals Across the Midwest

If you work in hair, nails, skincare, or any other area of professional beauty, Premiere Columbus is more than just a tradeshow it’s an immersive, transformational experience. From discovering breakthrough products to mastering new techniques and reigniting your passion, every moment at the show is designed to elevate your craft and your career.

For those in the Midwest and beyond, Premiere Columbus is not just the region’s largest beauty event it’s the heart of the professional beauty community, beating strong with energy, education, and evolution.

Fragranze

Fragranze: A Captivating Hub for the Global Fragrance and Beauty Industry

In the world of scent, where emotion meets chemistry, Fragranze stands as one of the most enchanting gatherings for perfume and cosmetics professionals. This prestigious international exhibition is more than just a trade fair it’s a sensory journey, a creative space, and an industry think tank all in one.

Hosted in a setting that mirrors the elegance and sophistication of the beauty world, Fragranze provides the ideal platform for beauty market professionals, perfumers, brand creators, and retailers to connect, discover, and innovate.

From timeless classics to modern olfactory compositions, from elegant accessories to cutting-edge packaging every corner of this exhibition is carefully curated to reflect the finest of the fragrance and beauty industry.

An Exclusive Showcase of Scent and Style

At the heart of Fragranze lies a carefully selected group of leading Italian perfume brands and international fragrance houses. Their presence gives the event a unique character marrying artisanal craftsmanship with global innovation. Visitors have the opportunity to explore:

Niche and luxury perfumes

New launches and limited editions

Innovative scent profiles and composition trends

Raw materials and essences from around the world

The exhibition is known for offering a balanced mix of heritage and experimentation, showcasing creators who respect tradition while boldly reimagining the art of scent.

A Platform for Discovery and Emerging Brands

Fragranze is also deeply committed to supporting the next generation of perfumers and beauty innovators. Among the most anticipated areas of the event is a dedicated section focused on young, debuting brands entering the international scene. This space gives newcomers the chance to present their creations alongside industry veterans and introduces fresh ideas and voices to the market.

These debut zones are a favorite among trend hunters, boutique owners, and concept store curators looking for rare finds and untold stories behind new scents. They reflect the growing consumer demand for authenticity, craftsmanship, and narrative in fragrance selection.

Thematic Areas: Structure That Inspires Exploration

Fragranze goes beyond perfume bottles and beauty counters. The exhibition is designed to reflect the full spectrum of the fragrance and personal care ecosystem, offering three key thematic sections that allow professionals to navigate their interests more efficiently:

1. The Young Brands Gallery

A creative space for emerging talent, where independent fragrance creators, niche cosmetic lines, and eco-conscious labels make their first mark on the global beauty stage. This is where innovation meets ambition.

2. Charms

Dedicated to accessories and personal lifestyle products, Charms brings together a beautifully curated selection of:

Scarves and shawls

Artisan jewelry

Home fragrances and diffusers

Bath and personal care accessories

This section celebrates the intersection of scent, style, and self-expression offering a world of charm beyond the bottle.

3. Components and Packaging

Here, professionals explore the materials that shape the product experience, from the tactile elegance of packaging to the technical excellence of bottling systems. This zone features:

Glass, metal, and sustainable packaging materials

Spray technologies and applicators

Decorative finishing techniques

Labelling, printing, and branding services

This is a treasure trove for brand managers and product developers looking to elevate both the look and function of their offerings.

A Meeting Point for Beauty Professionals

One of Fragranze’s strongest features is its ability to attract a diverse and highly focused audience. Whether you’re a luxury buyer, distributor, concept store founder, or artisan perfumer, this is the place where valuable connections are forged and meaningful conversations unfold.

Professionals come to Fragranze to:

Identify new business partners

Understand shifts in consumer behavior

Explore sustainable beauty innovations

Stay ahead of trends in perfume formulation and aesthetics

Gather inspiration for future collections and store concepts

From spontaneous networking moments over coffee to formal meetings with global suppliers, the atmosphere is at once refined, warm, and business-minded.

Exploring the Future of Fragrance and Beauty

While Fragranze pays homage to timeless beauty traditions, it’s also sharply focused on the future. The event is a window into the changing dynamics of the global perfume and cosmetics market, reflecting:

The growing demand for sustainable and ethically sourced materials

The popularity of genderless and minimalistic fragrances

The influence of wellness and mindfulness in product development

The digital shift in beauty retail and storytelling

Panel discussions, expert-led talks, and innovation labs complement the exhibition space, offering deeper industry insights and forecasting the directions that the beauty sector may take next.

Fragranze: More Than a Trade Show

To describe Fragranze as just another trade fair would be to miss its essence. This is a space where passion meets professionalism, where the creativity of scent artisans meets the strategic thinking of brand managers and buyers.

Attending Fragranze is not only about discovering new fragrances it’s about:

Understanding the language of scent

Meeting the people behind the bottles

Experiencing beauty through all senses

Being part of an international community that values craftsmanship and innovation

For those who live and breathe beauty, Fragranze is a destination — and a source of inspiration.

K-Beauty Expo

K-Beauty Expo是一项全面而充满活力的活动，是韩国美容行业的主要聚集地。该博览会以其对创新和趋势的关注而闻名，汇集了来自世界各地的专家、专业人士和访客，展示美容产品和服务的最新进展。该活动为行业领导者和与会者之间的直接互动和交流提供了一个独特的平台，为交流思想、知识和商机创造了一个成熟的环境。

K-Beauty Expo每年在韩国举办，为充满活力和快速增长的韩国美容行业提供了广阔的视角。作为尖端护肤、化妆品和美容解决方案的中心，该博览会反映了韩国作为美容行业全球领导者的地位。该活动是探索最新美容趋势、创新产品和革命性美容技术的一站式目的地，从护肤和彩妆到美容工具和包装，应有尽有。

K-Beauty Expo的突出特点之一是它能够在一个地方展示美容行业的全方位。参展商包括顶级美容品牌、新兴初创公司、制造商、供应商和研究机构，所有参展商都展示了他们的最新产品和创新。向与会者介绍各种各样的美容产品，从护肤必需品和化妆品到美容设备和工具，特别强调使K-beauty享誉全球的独特配方和趋势。

K-Beauty Expo还是一个强大的网络中心，行业专业人士、分销商和零售商可以在那里与产品制造商和供应商面对面会面。这些互动通常会导致新的业务关系和合作伙伴关系的形成，进一步推动美容行业的增长。无论您是想为零售业务寻找新产品，与潜在合作伙伴建立联系，还是想发现最新的美容创新，博览会都提供了与该行业主要参与者互动的无数机会。

除了产品展示和社交外，K-Beauty Expo还举办了由美容领域专家主持的丰富研讨会、研讨会和现场演示。这些教育会议深入探讨了护肤和化妆品的最新趋势以及美容行业的未来，为与会者提供了宝贵的见解，可以帮助他们在竞争中保持领先地位。韩国处于美容技术的最前沿，博览会还强调了尖端科学在开发满足全球消费者需求的新护肤解决方案、美容设备和配方方面的作用。

此外，K-Beauty Expo是发现最新美容创新的平台，包括专注于可持续发展和健康的创新。随着全球对环保美容产品和天然成分的兴趣与日俱增，该活动为了解清洁美容的增长趋势提供了一个窗口，制造商正在其配方中采用有机、无残忍和环保意识的做法。

总之，K-Beauty Expo是美容行业任何人都必须参加的活动。凭借其全面的展览、广泛的社交机会以及对创新和教育的关注，它为美容专业人士和爱好者提供了独特而宝贵的体验。该博览会不仅庆祝了K-beauty的全球影响力，而且还是不断变化的美容市场中新想法、新趋势和商机的催化剂

BEAUTY BUSINESS DAY - WIEN

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2021年成立以来，维也纳美容商业日已迅速确立了自己作为化妆品和美容行业的重要活动的地位。这个为期一天的国际贸易展览会每年9月在时尚的维也纳丽城安达仕酒店举行，为化妆品、美发、指甲设计和足病等各个领域的专业人士提供了一个独特的交流和进步平台。该活动由德国健康与美容有限公司组织，汇集了制造商、供应商、服务提供商和行业专家，促进合作和创新。

维也纳安达仕酒店的氛围增强了博览会的使命，提供了现代而多功能的环境，反映了美容行业的动态本质。每年，博览会都会聚焦行业前沿的不同主题，包括天然化妆品、牙科护理、抗衰老解决方案、健康和水疗创新。纳入医疗和美容塑料化妆品的进步进一步凸显了该活动对展示最新趋势和技术的承诺。

维也纳美容商业日的一个重要特点是其与博洛尼亚COSMOPROF全球展的合作，凸显了该活动的国际意义和广泛的影响力。这种联系不仅提高了博览会的信誉，还为参展商和与会者扩大了与更广泛的全球观众互动的机会。参与者可以探索各种各样的产品和服务，在与潜在合作伙伴和客户建立联系的同时，深入了解最新产品。

除了产品展览外，展会还举办各种教育项目、讲座和研讨会，旨在加深参与者的专业知识。这些会议为知识交流提供了宝贵的机会，使与会者能够在快速发展的行业中保持领先地位。网络在这次活动中起着至关重要的作用，专业人士齐聚一堂，分享想法，讨论挑战，建立联系，从而实现富有成效的合作。

归根结底，对于任何参与化妆品和美容行业的人来说，维也纳美容商业日都是不可或缺的聚会。它提供了全面的教育体验，同时促进了领先专家和创新者之间的有意义的互动。对于寻求保持竞争力和了解情况的行业专业人士来说，这个展会是必须参加的活动，为灵感、学习和成长提供了一个丰富的环境。维也纳美容商务日的持续成功反映了美容行业充满活力和不断变化的性质，使其成为所有热爱美容和健康的人们的关键活动

Jeddah International Beauty Expo

Jeddah International Beauty Expo: A Premier Gateway to the World of Beauty in Saudi Arabia

The Jeddah International Beauty Expo is poised to become one of the most significant events in the beauty industry calendar, taking place at the impressive Jeddah Superdome in Saudi Arabia’s vibrant city of Jeddah. This expo promises a unique blend of inspiration and innovation, bringing together beauty professionals, industry pioneers, and passionate enthusiasts from all corners of the globe. It’s not just a showcase of the latest trends and products but a powerful platform where ideas flourish and the future of beauty unfolds.

Whether you’re a retailer looking to expand your product range, a beauty professional eager to learn about cutting-edge techniques, or simply someone fascinated by the world of skincare, hair care, fragrances, and cosmetics, the Jeddah International Beauty Expo offers an unmatched experience to engage, explore, and evolve.

A Vibrant Meeting Place for Beauty Innovators and Enthusiasts

Set within the expansive and modern venue of the Jeddah Superdome, the expo brings the global beauty community together under one roof. The event is specially designed to cater to the diverse interests of attendees, from established business owners to emerging talent and beauty aficionados.

Attendees will find themselves immersed in:

An extensive range of product showcases highlighting the newest innovations in personal care

Interactive workshops where hands-on learning takes center stage

Thought-provoking seminars led by industry experts discussing everything from sustainable beauty to technological advancements

Valuable networking sessions designed to foster business partnerships and collaborations

These elements combine to create an environment that is as educational as it is exciting.

Exploring the Latest Trends Across Beauty Sectors

The beauty industry is fast-evolving, and the Jeddah International Beauty Expo captures this dynamism by spotlighting trends that are shaping the future. The expo’s comprehensive focus covers:

Skincare: Innovations in natural ingredients, anti-aging formulations, and dermatologically tested products

Hair care: Advanced treatments, styling tools, and new hair health technologies

Fragrances: Unique scent profiles and emerging niche markets in perfumery

Cosmetics: From bold makeup collections to eco-friendly packaging and inclusive products

This broad yet specialized approach ensures that every participant discovers something tailored to their interests and needs.

Empowering Industry Growth in Saudi Arabia and Beyond

Saudi Arabia’s beauty market is one of the fastest-growing in the Middle East, and the Jeddah International Beauty Expo plays a crucial role in supporting this momentum. As the largest platform dedicated to personal care and beauty in the region, the expo is more than just an event it’s a catalyst for business development and market expansion.

The expo offers attendees the chance to:

Connect with leading brands and manufacturers who are shaping industry standards

Discover emerging market opportunities in Saudi Arabia and neighboring countries

Gain insights into consumer trends and preferences specific to the region

Form strategic partnerships that can help businesses grow and diversify

Access new product launches and innovations before they hit mainstream markets

For retailers, distributors, and entrepreneurs alike, this event is a golden opportunity to tap into a booming market with immense potential.

Learning and Inspiration Through Workshops and Seminars

Education is at the heart of the Jeddah International Beauty Expo experience. The event features a well-curated program of workshops and seminars designed to elevate skills, broaden perspectives, and inspire new ideas.

Participants can expect sessions on topics such as:

The science behind skin health and innovative treatments

Effective strategies for brand building and marketing in the digital age

Exploring sustainable beauty practices and eco-conscious formulations

The evolving role of technology and AI in personalized beauty solutions

Insights into consumer behavior and how to meet changing demands

These sessions not only empower professionals to enhance their craft but also encourage creative thinking that drives the industry forward.

Networking Opportunities that Foster Lasting Connections

One of the most valuable aspects of the Jeddah International Beauty Expo is the opportunity to meet like-minded individuals and establish meaningful professional relationships. The event’s design encourages interaction and collaboration, making it easier for participants to:

Exchange ideas with industry veterans and thought leaders

Identify potential collaborators or clients in a welcoming, inclusive atmosphere

Explore cross-border partnerships that open new avenues for growth

Attend exclusive meet-and-greet events and business matchmaking sessions

Building a network in the beauty industry is essential, and this expo makes those connections accessible and enjoyable.

Why You Should Attend the Jeddah International Beauty Expo

Whether you are a seasoned industry player or new to the beauty world, this expo offers a multitude of benefits:

Access to a comprehensive showcase of the latest products and services

A front-row seat to emerging trends that will shape the future of beauty

Opportunities for hands-on learning through workshops and demonstrations

Exposure to the booming Saudi Arabian market and its unique consumer base

The chance to connect with international brands and experts in a single location

Joining the Jeddah International Beauty Expo means immersing yourself in a transformative environment where business meets creativity, and innovation drives opportunity.

A Transformative Experience at the Heart of Beauty

The Jeddah International Beauty Expo is more than just a tradeshow it’s a vibrant community gathering that celebrates the spirit of beauty and personal care. As Saudi Arabia continues to rise as a regional beauty powerhouse, this event will play a pivotal role in uniting global expertise with local ambition.

Attending this expo offers a chance to be part of something special: a place where inspiration meets innovation, where connections lead to collaborations, and where the future of beauty is shaped. Whether you’re eager to discover new products, learn from the best, or expand your business horizons, the Jeddah International Beauty Expo is the must-attend event for 2025.

Beauty Fair

The Beauty Fair Brazil: Latin America’s Premier Platform for the Beauty Industry

In the dynamic world of beauty, where innovation meets artistry and business meets culture, one event continues to define the pulse of the industry in the Americas: The Beauty Fair Brazil. Held annually in São Paulo, this trade event has become one of the most influential gatherings for beauty professionals, entrepreneurs, and global brands looking to expand their presence in Latin America’s thriving market.

More than a traditional trade show, the Beauty Fair acts as a comprehensive platform for networking, business generation, professional education, and product innovation. It brings together the full spectrum of the beauty industry—from hairstylists, estheticians, and barbers to distributors, salon owners, product manufacturers, and influencers.

Where Business, Beauty, and Innovation Meet

Brazil is one of the largest and most dynamic beauty markets in the world. With its strong consumer base, diverse demographics, and ever-evolving trends, it provides fertile ground for both established players and emerging brands. The Beauty Fair taps directly into this energy, offering a strategically curated space for discovery, connection, and commerce.

Key features of the Beauty Fair include:

Presence of top national and international beauty brands;

Dedicated pavilions for haircare, skincare, nails, aesthetics, and barbershop trends;

Product launches, technology showcases, and hands-on demos;

Live presentations by celebrity stylists and industry leaders;

Networking areas for B2B meetings and trade partnerships.

For professionals and businesses looking to stay ahead of the curve, The Beauty Fair is the go-to event for market insights and future-focused strategies.

An Immersive Professional Development Experience

The Beauty Fair is not only a business expo—it is also a center of education and inspiration for the beauty industry. Thousands of professionals attend each year not just to shop and network, but to learn from the best minds and hands in the field.

Educational opportunities include:

Masterclasses in cutting-edge hair styling and coloring techniques;

Aesthetic medicine and skin science sessions for dermatologists and estheticians;

Specialized courses for barbers, nail technicians, and makeup artists;

Seminars on salon management, customer service, and branding;

Talks on entrepreneurship, sustainability, and digital transformation.

This comprehensive learning ecosystem positions the Beauty Fair as a career accelerator for beauty professionals at all levels.

Global Brands, Local Connections

As a gateway to Brazil and the greater Latin American region, the Beauty Fair provides unmatched access to local buyers, distributors, and influencers. Exporters and international brands looking to break into this complex but high-potential market use the event as a launchpad.

Business development highlights:

Opportunities to connect with Brazilian distributors and salon chains;

One-on-one meetings with decision-makers and retail buyers;

Presentations on market entry strategies and regulatory guidance;

Access to purchasing professionals from across Latin America;

Exposure through strategic media and influencer partnerships.

This B2B focus ensures that The Beauty Fair isn’t just about visibility—it’s about building concrete business relationships that drive real results.

The Energy of Live Beauty: Product Demos, Trends, and Inspiration

Visitors to the Beauty Fair experience an electric atmosphere of creativity, innovation, and inspiration. With stages set for live demos, competitions, and interactive workshops, the event becomes a celebration of beauty in all its forms.

Expect to see:

Product launches from leading global and local brands;

Makeup and hair shows featuring celebrity artists;

Live aesthetic procedures and device demonstrations;

Trend forecasts in color, styling, and salon technology;

Influencer activations and digital beauty showcases.

This high-energy environment allows professionals to engage directly with products, learn new techniques, and be inspired by the artistry of beauty.

A Transformative Experience for All in the Beauty Sector

What sets the Beauty Fair apart is its inclusive vision. It’s not just for big brands or top stylists—it’s for anyone connected to the beauty industry. Whether you're a small salon owner in a rural town, a global brand manager, or an independent nail artist, the Beauty Fair offers something valuable:

Exposure to industry-leading innovation and trends;

A space to connect with like-minded professionals;

A platform to launch products, services, or personal brands;

A chance to learn, grow, and feel part of a powerful professional community.

Live the Beauty Fair Experience in Brazil

As Brazil cements its status as a global beauty powerhouse, The Beauty Fair continues to be the essential event that brings together professionals, brands, trends, and opportunities in one extraordinary space. It’s where beauty meets business, and where careers, partnerships, and new visions for the industry are born.

Come live this experience. Discover exclusive launches. Be inspired by the best in the industry. And take part in shaping the future of beauty in Brazil and beyond—only at The Beauty Fair.

Professional Beauty Johannesburg

南非专业美容展是一年一度的贸易展览会，在约翰内斯堡/米德兰德的Kyalami国际会议中心举行，吸引了来自全球各地的美容专业人士、行业领导者和创新者。该活动由TE Trade Events（PTY）有限公司组织，已发展成为美发、美容和健康行业专家的重要聚会点，全面概述了该行业的最新趋势、产品和服务。Profess@@

ional Beauty South Africa的主要特点之一是其广泛的产品选择，其中包括从化妆和护肤产品到指甲护理、健康解决方案和沙龙设备等各种产品。与会者有机会探索旨在增强客户体验和美容专业人员效率的治疗方法、技术和产品的最新进展。该展会还重点展示了用于沙龙布置的尖端设备、晒黑技术和其他塑造该行业未来的美容服务。

除了展出的令人印象深刻的产品和服务外，南非专业美容还提供了一系列教育活动，为行业发展提供了宝贵的见解。由知名专家主办的研讨会、研讨会和会议为与会者提供了在美容和健康领域的最新技术、商业实践和创新方面保持领先地位的机会。化妆和指甲护理方面的特别比赛也让专业人士有机会展示自己的技能并在行业内获得认可。

展会的另一个亮点是有机会与美容和健康领域各个领域的专业人士建立联系。该活动汇集了来自南非及其他地区的关键人物，为建立新的业务关系、分享想法以及与来自世界其他地区的同事合作创造了独特的环境。南非专业美容是全球系列活动的一部分，姐妹展在英国、爱尔兰、印度和迪拜举行，这一事实进一步突显了这种国际性。这种联系增强了博览会的全球影响力，为与会者提供了更广泛的行业趋势和机遇视角。

约翰内斯堡为这一重要活动提供了理想的背景。作为南非充满活力的商业和文化中心，这座城市为商业和网络提供了丰富的环境，将当地遗产与全球行业影响力融为一体。Kyalami国际会议中心位于约翰内斯堡和比勒陀利亚之间，交通便利，是本地和国际游客的交通便利且地理位置优越的场所。该中心的现代化设施和便捷的交通使其成为举办这个久负盛名的贸易展的理想场所。

对于任何参与美容、健康和水疗行业的人来说，南非专业美容都是不容错过的活动。该展会融合了产品展示、教育机会、行业网络和全球影响力，为专业人士提供了站在不断变化的行业前沿所需的一切。无论您是想发现新产品，向行业专家学习，还是建立有价值的业务联系，该活动都是美容行业增长和发展的重要平台。

SOHO Expo

SOHO EXPO: Where the Natural Products Industry Connects, Learns, and Grows

As the natural products industry continues its rapid evolution, professionals are seeking meaningful ways to stay informed, connected, and ahead of the curve. One such opportunity comes each year in the form of SOHO EXPO, a dynamic trade show and educational event hosted by SENPA (Southeast Natural Products Association). Held at the iconic Gaylord Palms Resort in Kissimmee, Florida, SOHO EXPO is more than just a gathering it’s a catalyst for innovation, networking, and business growth in the natural products space.

The event brings together a powerful mix of qualified buyers, forward-thinking exhibitors, and seasoned educators, all focused on navigating the ever-changing landscape of natural retail. It serves as a strategic hub for product discovery, retail education, and face-to-face engagement between brands and retailers.

A Trusted Event Built on Industry Integrity

With its roots in a respected industry association, SOHO EXPO has built a reputation as a high-integrity event that prioritizes quality over hype. Unlike some trade shows that cast a wide and generic net, SOHO maintains a focused approach, specifically catering to those engaged in natural, organic, and specialty product retail.

Attendees know they’re walking into a space that values:

Ethical business practices

Community-building within the industry

Access to credible, cutting-edge product innovation

A learning environment shaped by retailers, for retailers

This focus ensures that both vendors and buyers walk away with high-value experiences, whether they’re there to scout the latest in supplements or understand how to modernize store operations.

Education Tailored for Today’s Retailers

SOHO EXPO’s commitment to growth goes beyond sales it’s deeply invested in retailer education. One of the most compelling aspects of the show is its rich lineup of educational sessions, developed to help store owners and staff navigate the real challenges of modern retailing.

Topics often include:

Digital transformation and e-commerce strategies

Managing supply chain complexities in natural goods

Best practices for in-store merchandising and design

Navigating legal and compliance shifts in supplement labeling

Enhancing staff training and customer engagement

These sessions are delivered by seasoned professionals who understand the nuances of independent natural retail and offer actionable guidance for improving operations and staying competitive in a digital-first retail world.

What Makes SOHO EXPO Unique?

Several elements set SOHO EXPO apart from other industry events. First, it's organized by the industry, for the industry. SENPA is a nonprofit organization, and the revenue generated by the event is invested back into educational initiatives, advocacy, and support for independent retailers and suppliers.

Additional features that distinguish SOHO include:

A manageable, focused exhibit floor
– Designed to foster meaningful conversations rather than overwhelm with volume.

Safety-focused event protocols
– Updated health and safety standards reflect ongoing public health considerations, providing peace of mind.

An intimate, high-quality networking environment
– Attendees can expect more direct access to brand representatives and decision-makers.

Community-building opportunities
– Through receptions, awards, and informal meetups, participants build relationships that last far beyond the event.

Qualified Buyers and Diverse Exhibitors: A Recipe for Real Business Growth

One of SOHO EXPO’s greatest strengths lies in its ability to draw qualified buyers people actively making purchasing decisions for natural health stores, specialty retailers, and integrative pharmacies. This audience is well-versed in product evaluation and interested in sourcing both new and trusted brands that align with their values.

On the other side of the aisle, the exhibit floor showcases a carefully selected mix of diverse exhibitors representing:

Dietary supplements and nutraceuticals

Natural and organic foods

Functional beverages

Personal care and beauty products

Eco-friendly household items

Health tech and wellness services

The curated balance of vendor categories ensures a productive experience for attendees, whether they’re looking to expand existing product lines or discover breakthrough offerings in trending categories.

Why Exhibitors Keep Coming Back

For vendors in the natural products space, SOHO EXPO represents an efficient and effective way to connect with decision-makers in a focused, low-distraction environment. Many returning exhibitors note the show’s high ROI in terms of relationship-building, lead quality, and follow-up sales.

Exhibitor benefits include:

Direct access to buyers who are actively seeking new products

Visibility among well-informed, niche retail operators

Opportunities for live demos and sampling

Stronger engagement without the noise of overly crowded mega expos

Year-round value through SENPA’s advocacy and education initiatives

Because the show is not open to the general public, exhibitors can expect meaningful conversations with serious business potential.

Networking That Goes Beyond the Show Floor

SOHO EXPO is known for fostering a genuine sense of community. Between scheduled networking receptions, breakfasts, and informal gathering points, attendees find numerous opportunities to exchange insights, build alliances, and forge long-lasting partnerships.

Past participants frequently cite the welcoming atmosphere and the accessibility of industry leaders as major reasons they return. Whether you’re a new brand trying to get noticed or an established company seeking fresh ideas, the event encourages open dialogue and collaboration across all levels.

A Must-Attend Event for the Natural Products Industry

In a market that demands authenticity, transparency, and continuous evolution, SOHO EXPO stands out as a critical touchpoint for anyone involved in the natural products ecosystem. From education and innovation to relationship-building and revenue growth, the event provides the tools and opportunities retailers and brands need to thrive.

For companies looking to launch new products, gain insights into retail trends, or simply reconnect with industry peers, SOHO EXPO offers a uniquely curated, high-impact experience in a safe and professionally managed environment.

China International Beauty Expo

China International Beauty Expo in Guangzhou: A Dynamic Hub of Global Beauty Innovation

The China International Beauty Expo (CIBE), held annually in March and September in Guangzhou, is not just a beauty trade show—it is a pivotal event that unites the global beauty industry in one of China’s most vibrant commercial hubs. Founded in 1989, this long-standing exhibition has evolved into a premier destination for beauty professionals, brand innovators, and cosmetic technology experts. Spanning across multiple exhibition halls in the Canton Fair Complex, CIBE offers unmatched access to emerging trends, new products, and cutting-edge solutions in the cosmetics and wellness sectors.

As one of Asia’s largest and most influential beauty fairs, the China International Beauty Expo presents a unique opportunity for international and domestic brands to showcase their products and connect with the vast Chinese consumer market. The event is organized by Guangzhou Jiamei Exhibition Co., Ltd., which ensures that each edition remains aligned with the industry’s current and future needs.

A Landmark Event Bridging East and West in Beauty

The CIBE has established itself as a significant trade platform where global beauty brands meet Chinese innovators, opening the doors to new partnerships and business expansion. Each year, thousands of exhibitors and visitors gather at the event, representing various sectors within the industry such as cosmetics, skincare, hair care, aesthetic medicine, personal care, and wellness.

This cross-industry collaboration helps foster knowledge exchange and drives innovation across all verticals. Whether a visitor is looking for natural skincare alternatives, high-tech aesthetic devices, or eco-friendly packaging, CIBE offers a comprehensive view of where the beauty market is heading.

Exploring the Major Sectors of the Expo

The scale and scope of the China International Beauty Expo are impressive, covering nearly every aspect of the beauty and wellness industry. Exhibitors are carefully curated to represent a wide range of product categories, offering attendees a rich, multifaceted experience.

The event's main exhibition areas include:

Skincare and Cosmetics: From K-beauty trends to traditional Chinese herbal products and luxury European brands.

Hair Products and Equipment: Professional hair care lines, salon tools, and barber innovations.

Medical Aesthetics: Cosmetic procedures, such as non-invasive treatments and surgical advancements.

Beauty Technology: AI-driven diagnostics, smart mirrors, and app-integrated skincare devices.

Nail and Eyelash Art: Accessories, tools, and training programs for beauty technicians.

Wellness and Health: Supplements, spa treatments, and traditional medicine integrations.

Packaging and OEM/ODM Services: Tailored manufacturing solutions and sustainable packaging innovations.

This extensive categorization ensures that professionals from across the value chain—brand owners, product developers, dermatologists, salon owners, and retailers—find meaningful connections and relevant solutions.

Key Features That Make CIBE Stand Out

In addition to its vast exhibition space, CIBE distinguishes itself through its forward-thinking special events, seminars, and product showcases. These curated experiences are designed to keep professionals informed and inspired by the latest developments in beauty science and consumer trends.
Noteworthy highlights include:

Innovation Forums – Discussions led by industry leaders on ingredient technology, sustainable packaging, and green chemistry.

Live Demonstrations – Real-time beauty treatments and product applications, showcasing efficacy and usability.

Trend Reports and Forecasts – Insights into upcoming consumer behaviors, digital transformation in beauty, and global trend adoption.

Product Launches – Many brands use CIBE as the venue to introduce breakthrough formulations and aesthetic solutions.

The inclusion of cosmetic surgery discussions, such as breast augmentation procedures, illustrates the growing intersection of medical aesthetics and traditional beauty in China’s evolving wellness market.

Networking and Collaboration at the Heart of the Event

What truly sets CIBE apart is its strong emphasis on business matchmaking and industry networking. Professionals from around the world come to Guangzhou not only to exhibit or shop, but to form strategic partnerships and supply chain alliances that lead to long-term success.

Business visitors and exhibitors benefit from:

B2B matchmaking programs tailored by region and industry sector

Cross-border e-commerce collaborations

Workshops for branding and market entry strategies

Localized market insights, especially for international brands seeking to establish or expand their footprint in China

Thanks to its central location and accessibility, the event also attracts decision-makers from major Chinese cities and emerging regional markets, making it a vital point of contact between global suppliers and local distributors.

China’s Role in Global Beauty and the Expo’s Future Impact

China continues to be a key player in the global beauty economy. With rising consumer awareness, a growing middle class, and increased demand for personalized skincare and health-focused solutions, Chinese consumers are driving innovation and shaping global beauty standards. Events like CIBE reinforce this dynamic by providing a stage for brands to showcase how they are adapting to these demands.

In recent years, China has made considerable strides in clean beauty, biotechnology in skincare, and minimalist wellness routines—all trends that are highlighted and explored at CIBE. The expo is more than a marketplace; it’s a forecasting platform, giving professionals a clear picture of where the industry is headed.

Why Attend the China International Beauty Expo?

Whether you are an entrepreneur launching a new product, a distributor seeking new lines, or a beauty enthusiast exploring innovation, CIBE offers immense value. It provides both a macro view of the global beauty industry and a micro focus on regional opportunities, allowing attendees to benefit from a holistic experience.

Reasons to attend CIBE:

Discover innovative product lines before they hit the mass market

Meet reliable OEM/ODM manufacturers

Learn about local and international beauty regulations

Network with top-tier professionals and decision-makers

Stay updated on packaging, branding, and formulation trends

By participating in CIBE, companies not only showcase their offerings but align themselves with one of the world’s most promising markets for beauty and personal care.

CIBE as a Gateway to Innovation and Global Growth

The China International Beauty Expo in Guangzhou is more than a traditional trade fair—it is a cultural and economic bridge that connects East and West, tradition and innovation, business and creativity. With its expansive scope, rich programming, and strong global ties, CIBE continues to play a crucial role in shaping the future of beauty.

For professionals and companies ready to embrace innovation, connect with new markets, and stay ahead in a competitive industry, CIBE is not just an event to attend—it’s an event to grow with.

China International Hair Fair

成立于2005年的中国国际发博会（CIHF）已迅速发展成为全球美发行业最具影响力的活动之一。自2018年搬迁至最先进的广州保利世贸中心以来，该展会巩固了其作为行业专业人士和供应商领先平台的地位。该活动由郑州汇卓展览策划有限公司与中国轻工业工艺品进出口商会发制品分会和中国轻工工艺品进出口商会等主要行业机构合作举办。这些合作确保了CIHF仍然是卓越的灯塔，为美发行业的各个方面提供了全面而专业的展示。

从护发和沙龙用品到尖端技术和造型工具，CIHF已成为参与美发行业各个方面的人士的首要活动。其重点不仅是连接参展商和专业人士，还注重为展示最新趋势、产品和创新提供途径。该博览会吸引了来自世界各地的20,000多名行业专家，使其成为交流、业务发展和学习的重要聚会。CIHF每年举行一次，通常在八月或九月，已成为任何想要掌握快速发展的发型行业的人士必参加的活动。

中国的自由化市场在博览会的崛起中发挥了重要作用，使中国成为全球美发行业的领先力量。作为头发相关产品的最大生产国和消费国之一，中国的影响力是不可否认的。CIHF反映了这种日益增长的重要性，为本地和国际公司提供了展示其产品和解决方案的平台。该博览会鼓励协作学习、资源共享，并促进新的伙伴关系，凸显了中国在塑造行业未来方面的关键作用。

举办CIHF的广州保利世贸中心是现代性和便利性的见证，为参展商和参观者提供最先进的设施。该场地本身就是城市天际线的标志性部分，为展示最新的护发和技术提供了一个精致而设备齐全的环境。此外，以其丰富的文化遗产和作为华南强国的经济意义而闻名的广州，增加了博览会的吸引力。这座城市充满活力的氛围和在全球商业中日益突出的地位使其成为活动的理想背景，吸引了来自全球各地的各种专业人士。

从本质上讲，对于希望保持潮流、发现创新产品和与全球社区互动的行业专业人士来说，中国国际发博会不仅是一个展览，而且是一个至关重要的活动。随着美发行业的不断发展，CIHF证明了合作的力量以及中国在塑造全球美容和个人护理行业未来方面所起的作用