Cosmetology 中的 Belgium 事件

The Hair Project

The Hair Project: Benelux’s Premier Event for Hair Professionals

Every two years, The Hair Project transforms Kortrijk Xpo into a buzzing hub of inspiration, creativity, and innovation for the professional hairdressing industry. Attracting over 13,000 industry specialists from across the Benelux region, this event has earned its reputation as a must-attend gathering for those serious about the craft and business of hair.

From trend-spotting to technical demonstrations, product launches to fashion-forward runway shows, The Hair Project delivers an all-in-one experience that combines education, entertainment, and business. For salon owners, hairstylists, barbers, beauty entrepreneurs, and cosmetic distributors, this is more than just a trade fair—it's a celebration of hair culture and a launchpad for the future of the industry.

Why The Hair Project Stands Out in the Beauty Event Landscape

What makes The Hair Project unique among industry shows is its clear and modern concept, which blends professional exhibition space with theatrical performances, interactive learning, and lifestyle experiences. Rather than a static showroom, the event creates a dynamic environment where quality, craftsmanship, and creative energy meet.

Key features that define The Hair Project:

A vibrant mix of over 120 leading suppliers and brands

Live runway shows in a theater-style hall showcasing the latest hair trends

Technical demonstrations by international stylists and educators

Immersive, themed zones covering men’s grooming, beauty, fashion, and nail design

Chic and cozy bar areas for relaxed networking

A focus on innovation and business development within the salon industry

This fusion of business and creativity is what turns The Hair Project into a sensory and strategic experience that drives value for every attendee.

The Kortrijk Xpo Advantage: A Perfect Setting for Hair Professionals

Located in Belgium, Kortrijk Xpo offers a well-equipped and accessible venue that enhances the overall experience of The Hair Project. Its spacious halls, excellent logistics, and central location in the Benelux make it an ideal choice for drawing professionals from Belgium, the Netherlands, and Luxembourg.

Highlights of the venue:

Easy access from major cities and airports in the region

Modern infrastructure supporting large-scale shows and interactive zones

Comfortable settings for both business discussions and creative presentations

On-site amenities that support long stays and social networking

This venue provides not only functionality but also the professional atmosphere required to elevate an event of this scale.

Who Attends The Hair Project and Why It Matters

The Hair Project is not open to the general public. It is curated specifically for beauty and hair professionals who are looking to invest in their skills, discover cutting-edge tools, and grow their businesses. The diversity of the audience contributes to the richness of the event.

Target attendees include:

Hairstylists and master colorists

Salon owners and managers

Barbers and grooming specialists

Product distributors and brand representatives

Educators and beauty school leaders

Fashion professionals and session stylists

This carefully targeted visitor profile ensures meaningful connections, whether you're looking for new suppliers, creative partners, or industry mentors.

Discover New Concepts and Trends in Hair and Fashion

One of the strongest attractions of The Hair Project is the opportunity to explore emerging trends—not just in hair, but across beauty, fashion, and lifestyle. With its theatrical shows, demo stages, and curated theme zones, the event acts as a creative forecast of what’s next.

Trends and themes often showcased:

Sustainable haircare and eco-friendly salon products

Barbering revival with a focus on traditional and modern techniques

Vivid hair color trends and technical application innovations

Multicultural hair solutions and inclusive beauty tools

Digital tools for client booking, salon management, and personalization

Whether you're on the lookout for bold new color techniques or salon equipment that improves workflow, this is the place to see it all come to life.

Exhibitor Benefits: Why Brands Choose The Hair Project

With thousands of targeted attendees, The Hair Project offers high ROI for exhibitors who want to strengthen brand presence in the Benelux market. It's an especially powerful venue for launching new products, gathering market feedback, and securing distribution deals.

Top exhibitor benefits include:

Access to a large pool of qualified, purchase-ready professionals

Live interaction with end users and salon decision-makers

Opportunities to host stage presentations and educational sessions

Brand exposure in press coverage and influencer content

Long-term relationship building with loyal regional clients

For both established and emerging brands, the expo provides visibility and connection that few other regional events can match.

Building Community Through Creativity and Craftsmanship

Perhaps the most memorable aspect of The Hair Project is the strong sense of community it fosters. More than just business deals and product pitches, the event brings together a culture of passion, creativity, and mutual respect. It celebrates the artistry behind hair while creating an inclusive, vibrant atmosphere.

Visitors don’t just attend—they engage. Whether it's in a crowded theater during a jaw-dropping live show or over a quiet espresso in a stylish networking bar, the connections made at The Hair Project tend to last well beyond the event itself.

Why You Shouldn't Miss The Hair Project

If you are part of the professional hair world in Europe, The Hair Project is not just another date on the calendar—it’s a milestone. It’s where trends are born, careers are inspired, and brands are built. With its strong Benelux focus, international flair, and expertly curated programming, this tradeshow sets a new standard for what a professional beauty event should be.

ESTETIKA

Estetika长期以来一直是比荷卢经济联盟国家美容专业人士喜爱的聚会场所，作为一个专门针对美容行业的独特展览，Estetika已庆祝了超过35年的历史。这项杰出的活动全面概述了专门为专业人员量身定制的设备、产品、技术、方法和培训。Estetika每两年在三月和十月举办一次，吸引了包括修脚师、美甲师、皮肤科医生和其他专家在内的数千名美容专家参加布鲁塞尔世博会。在这里，他们齐聚一堂，探索各自领域的最新发展，订购新用品，并直接在展会上购买产品。

该展览为参展商提供了一个宝贵的机会，可以向来自比利时、荷兰和法国的广大专业观众展示其产品。这不仅促进了直接的商业交易，而且促进了行业同行之间的联系和协作。参展商的多样性反映了美容行业的多方面性质，包括专门为美容专业人士设计的工作服、配饰、技术、设备和工具的参展商。

Estetika由专业美容协会BESKO和IJV — IFAS组织，以其无可挑剔的组织和执行力而闻名。这种对细节的关注确保了参展商和与会者都能获得无缝的体验，使他们能够专注于真正重要的事情：参与美容行业的最新趋势和创新。

随着Estetika的持续蓬勃发展，它巩固了其作为所有参与美容的人必不可少的活动的地位，它提供的平台不仅可以突出美容领域的精华，还可以促进学习和职业发展。该博览会证明了比荷卢经济联盟地区充满活力的美容专业人士社区，表彰了他们在不断发展的行业中对卓越和创新的承诺