Personal Care 中的 Tokyo 事件

DIET & BEAUTY FAIR

Diet & Beauty Fair: Japan’s Leading Event for Wellness, Innovation, and Beauty Business

Each autumn, Tokyo becomes the meeting point for global and domestic leaders in the health and wellness sector through the Diet & Beauty Fair, the largest beauty and health industry show of the season. Celebrating its 23rd edition, the fair has solidified its reputation as a vital platform for companies, professionals, and consumers invested in a holistic and healthy lifestyle. It is not only a tradeshow—it’s a dynamic business forum where innovation meets tradition, and aesthetics aligns with health and sustainability.

Hosted in Japan’s capital, this international beauty and wellness exhibition attracts top-tier professionals, from brand founders and researchers to wellness center managers, cosmetics formulators, and health product buyers. Over the years, the fair has become the go-to event for discovering next-generation beauty solutions powered by natural ingredients, advanced technology, and ancient wellness wisdom.

Where Health Meets Beauty: A Broad and Evolving Industry Scope

Unlike standard beauty expos, the Diet & Beauty Fair stands out due to its comprehensive industry coverage. The event doesn’t focus solely on aesthetics but highlights the intersection of health, longevity, diet, and beauty—the pillars of Japan’s wellness philosophy.

Exhibitor profiles span across multiple wellness sectors:

Dietary and health foods: superfoods, protein blends, and functional beverages

Natural and organic cosmetics: skin-friendly and eco-conscious formulations

Herbal and plant-based medicine: traditional remedies with modern applications

Anti-aging innovations: biotech skin solutions, supplements, and lifestyle devices

Fitness and spa: wellness center equipment, massage therapies, and fitness regimes

Beauty apparel and accessories: eco-fibers, therapeutic wear, and ergonomic tools

The fair's diversity of products reflects the growing global demand for safe, natural, and scientifically backed health and beauty solutions.

A Hub for Innovation and Business Expansion

What makes the Diet & Beauty Fair particularly valuable is its role as a launchpad for new brands, high-tech solutions, and wellness trends in the Japanese and Asian markets. For international companies, the fair offers a well-structured gateway to connect with influential Japanese distributors and buyers who value product quality, efficacy, and long-term market potential.

The event features:

Live product demonstrations and sample distribution

Business matchmaking zones for buyers and suppliers

Innovative product showcases curated for industry media and influencers

Workshops and seminars focused on market trends, technology, and regulation

Attendees include a wide range of professionals: retailers, nutritionists, spa owners, estheticians, cosmetic chemists, and entrepreneurs. The show floor is abuzz with knowledge exchange, trend forecasting, and commercial negotiation, offering unmatched networking opportunities.

Thematic Zones: Three Fairs in One Location

One of the fair’s greatest strengths is its co-located exhibitions, which provide a multidimensional perspective on the industry. This synergy between complementary sectors makes the event attractive to a broader audience, including wellness-focused retailers and healthcare professionals.

Simultaneously held with Diet & Beauty Fair:

SPA & Wellness Japan – Dedicated to fitness clubs, spas, resorts, and wellness technologies

Anti-Ageing Japan – Showcasing innovations in age management, cellular rejuvenation, and hormonal health

Together, these three zones form a unified event covering lifestyle enhancement, beauty technology, and preventive health, providing attendees with a full-spectrum look at modern well-being.

A Knowledge-Driven Approach to Beauty and Wellness

Beyond product discovery and B2B meetings, the Diet & Beauty Fair offers an intellectually stimulating environment. The extensive seminar program, led by top researchers and market analysts, delivers cutting-edge insights into consumer behavior, new ingredient science, and wellness trends.

Key discussion themes often include:

Nutrition and microbiome support

The science of collagen and elastin

Plant-based anti-aging compounds

Sustainable beauty business models

Regulation and compliance in Japan’s beauty industry

This learning-first approach ensures that attendees leave not only with new products but with a deeper understanding of the future direction of health and beauty.

A Gateway to the Japanese Wellness Market

For foreign exhibitors, Japan represents a lucrative yet discerning market, where quality, safety, and authenticity are paramount. The Diet & Beauty Fair offers a rare opportunity for international companies to build trust and visibility with Japanese partners in a setting curated for relationship-building and knowledge exchange.

Support is provided for new entrants through:

Multilingual staff and translated materials

On-site interpretation for key business meetings

Support programs for product certification and localization

Press and influencer access for promotional visibility

This makes the fair an ideal first step into the Japanese wellness economy, especially for brands with unique offerings aligned with Japan’s values of natural beauty, longevity, and balance.

A Trusted Industry Event with Growing Global Reach

With over two decades of experience, the Diet & Beauty Fair continues to evolve, reflecting both Japanese cultural heritage and global wellness innovations. Its ability to attract buyers, developers, and wellness advocates year after year is a testament to its relevance and impact.

Whether you're in dietary innovation, botanical cosmetics, anti-aging science, or spa and fitness technology, this fair is a must-attend event for companies that prioritize integrity, science, and long-term growth.

The Future of Health and Beauty Lives Here

As the health and beauty sectors continue to merge, the Diet & Beauty Fair remains at the forefront of this transformation. By bringing together the best minds and brands in wellness, nutrition, aesthetics, and longevity, the event not only reflects current trends—it shapes the future of the industry.

Held every autumn, it offers more than just exposure. It delivers strategic insights, vital connections, and a platform to grow in one of the world’s most discerning and respected markets. If your brand is aligned with innovation, quality, and wellness, this is where your journey into Japan’s beauty market begins.

ANTI-AGEING JAPAN

日本@@

抗衰老活动是日本的一项开创性活动，专门针对衰老护理领域，将美容与对健康长寿的追求融为一体。这次首届聚会是行业专业人士聚集在一起探索与年龄管理有关的最新见解和创新的重要平台。通过弥合学术界和工业界之间的鸿沟，该活动促进了有关老龄化的当代问题的丰富信息交流，重点是引起商界共鸣的循证实践。

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包括日本经济产业省和国家旅游局在内的重要组织的支持为该活动增添了可信度和知名度。它吸引了各种各样的参展商，从健身中心和水疗中心的代表到整容外科诊所和健身俱乐部。这种多元化的参与凸显了老年护理行业的多方面性质，强调了身体健康与美学增强的结合。

与日本抗衰老同时举办的还有亚洲减肥与美容博览会以及日本水疗与健康展览。这种并行设置丰富了与会者的整体体验，使他们能够探索旨在促进健康生活方式和美容的更广泛产品和服务。这些活动共同创造了一个沉浸式的环境，使知识、创新和趋势融为一体，促进了行业内部的合作和灵感。

日本抗衰老不仅突显了美容和健康的进步，还倡导对抗衰老的整体方法。通过将思想领袖、实践者和创新者聚集在一个屋檐下，该活动为有意义的讨论和合作奠定了基础，这些讨论和合作可能会塑造老年护理的未来。它邀请参与者设想一个不仅可以忍受老龄化的世界，而且可以通过明智的选择和创新的解决方案来庆祝老龄化，对于任何热衷于健康、美丽和长寿交汇的人来说，这都是一个具有里程碑意义的时刻

BEAUTYWORLD JAPAN - TOKYO

日本美容世界-自1998年成立以来，东京一直是日本美容和健康行业的基石，现已成为该国的首选采购平台。这个国际贸易展是新趋势的来源，也是了解世界上最大品牌在做什么的机会。随着观众开始研究创新和购物，产品发布是展会的主要焦点。产品组合广泛，涵盖化妆品、天然和有机产品、美容设备、美容补品、水疗和健康、指甲和指甲产品、饮食与健康、沙龙家具和物品。BEAUTYWORLD JAPAN-东京为在白金厅开展业务创造了理想的条件，在那里您可以充分利用贵宾休息室、商务会议空间和研讨会项目

参展商来自世界各地，开拓日本市场。日本拥有全球最活跃的美容和健康客户群之一。因此，与会者处于与大量潜在客户建立联系的特殊位置。您将与酒店、水疗中心、健身俱乐部、按摩工作室和休闲设施面对面交流。还有美容、美发、美甲和睫毛沙龙。同样，与会者包括政府机构、零售商、分销商和批发商。与会者同样包括制造商、医疗机构和专业美容学校。吸引他们来到日本美容世界——东京的是丰富的产品种类。其中包括化妆品、美容设备和补品，以及水疗和健康用品。它们同样包括指甲产品、饮食与健康、沙龙家具、美发产品和配饰。