Confectionery 中的 Shenzhen 事件

China Baking Exhibition

A Global Celebration of Baking: Inside the China Baking Exhibition 2025

The China Baking Exhibition is set to take place at the state-of-the-art Shenzhen World Exhibition & Convention Center, situated in the heart of one of China's most rapidly growing cities. As one of the most anticipated events in the international baking calendar, this exhibition attracts not only seasoned industry professionals but also ambitious newcomers, curious enthusiasts, and global suppliers eager to showcase and witness the evolution of baking.

Since its humble beginnings in 1997, the China Bakery Exhibition has matured into the country’s flagship event for the baking industry, combining a wide array of practical showcases, engaging demonstrations, and forward-thinking forums. Whether you're a baker, a supplier, a hospitality executive, or a technology innovator, this event promises more than just displays — it’s a live, breathing reflection of the industry's future.

Why the China Bakery Exhibition Stands Out in the Industry

Unlike smaller regional events, the China Bakery Exhibition operates on an enormous scale, uniting sectors that often run parallel to baking but rarely intersect at such a high level.

Here’s what makes this exhibition a cornerstone of the baking world:

Comprehensive Coverage: From raw ingredients to high-end commercial ovens, the event spans the entire industrial baking supply chain.

Strategic Location: Held in the Guangdong-Hong Kong-Macao Greater Bay Area, it benefits from a logistics-friendly, globally connected hub.

International Collaboration: Its partnership with Informa Group amplifies its international appeal and standards.

The event doesn’t just focus on what's trendingmit builds the trends. With new product launches timed specifically for the exhibition and global companies choosing this venue for their market debut, it’s become the ultimate platform for brand exposure.

The Event Experience: More Than Just an Exhibition

Visitors to the China Baking Exhibition will find that this event offers more than just stands and brochures. It is carefully curated to provide immersive experiences that are both informative and inspiring.

From the moment you step inside the Shenzhen Convention Center, you're greeted by the enticing aroma of fresh bread and pastries. Live baking stages line the halls where professionals from around the world compete, collaborate, and demonstrate their latest techniques and creations.

Workshops and Demonstrations

A key part of the exhibition’s value lies in its practical, hands-on approach to industry learning. Visitors can attend:

Live baking demonstrations from award-winning chefs

Interactive workshops focusing on niche techniques like sourdough fermentation or gluten-free innovations

Panel discussions and expert talks on sustainability, automation, and emerging consumer trends

These are not dry lectures but dynamic interactions between the leaders of the industry and their audience.

What to Expect: Highlights of the China Bakery Exhibition

The China Bakery Exhibition isn’t just for bakers its reach extends into hospitality, retail, and even food-tech sectors. As such, attendees can look forward to a wealth of opportunities for growth and collaboration.

Highlights of this year’s edition include:

Product Launches: A first look at cutting-edge baking technology and ingredients.

Global Brand Presence: Expect booths from Europe, North America, and Southeast Asia.

Professional Competitions: Showcasing rising stars and seasoned veterans in the field.

Networking Events: Private meetings, B2B matchmaking, and informal mixers.

These activities make it easy to connect, collaborate, and stay inspired.

A Strategic Hub: Why Location Matters

The choice of Guangzhou and Shenzhen as hosts isn't incidental. These cities are central to one of China’s most dynamic economic zones, offering seamless transport links and a thriving business environment. As part of the Greater Bay Area, the venue benefits from:

Efficient transportation, including international flights and bullet trains

Access to world-class hotels, catering, and conference facilities

A strong local food industry that supports innovation and experimentation

This strategic location helps ensure that logistics, accommodation, and communication are never barriers to participation whether you’re a local artisan or a multinational supplier.

The Human Side of the Baking Industry

What sets the China Bakery Exhibition apart is its human touch. It celebrates the people behind the products — the small bakery owners, the industrial engineers, the ingredient innovators, and the apprentices just beginning their careers. It’s a place where traditional knowledge meets modern science, and where every loaf of bread has a story.

Community and Culture

Beyond the business side, the exhibition promotes:

Cultural exchange: with traditional Chinese baking techniques displayed alongside international methods.

Artisanal showcases: focusing on craftsmanship and heritage baking styles.

Sustainability talks: highlighting ethical sourcing, waste reduction, and green packaging.

This balance between commercial goals and community values adds depth to the event, making it not just a business platform but a space for meaningful conversation and progress.

Who Should Attend the China Baking Exhibition?

Whether you're an entrepreneur looking to start a bakery, a procurement manager for a global food chain, or a hobbyist keen on learning from the best, this exhibition offers something for everyone.

Ideal participants include:

Bakery and pastry professionals

Food and beverage industry leaders

Hotel and hospitality managers

Tech developers in food automation

Culinary students and educators

The exhibition provides a launchpad for career growth, product development, and global collaboration.

Looking Ahead: A Must-Attend Event for a Growing Industry

As the baking industry continues to expand and innovate, events like the China Bakery Exhibition remain critical for shaping its future. With its unparalleled mix of education, innovation, and inspiration, the exhibition is more than a gathering — it’s a movement.

Whether you're there to learn, teach, network, or explore, one thing is certain: you’ll leave the China Baking Exhibition with fresh ideas, valuable connections, and a deeper appreciation for the craft and science of baking.

We invite all passionate professionals and enthusiasts to be part of this extraordinary event and contribute to the vibrant evolution of the global baking community.