SportsBoating, Sailing & Water Sports 中的 Cape Town 事件
About Surf Expo Africa
SURF EXPO AFRICA: Africa’s All-Ocean Sport and Beach Lifestyle Trade Show
SURF EXPO AFRICA is not just another trade event it’s a pioneering moment for the continent’s ocean sport and beach lifestyle industries. Taking place in the coastal heart of Cape Town, this groundbreaking expo is Africa’s first dedicated platform where local brands, international buyers, lifestyle enthusiasts, and global distributors converge to celebrate all things surf, sea, and sun.
Whether you're a business owner looking to enter new markets, a retailer in search of fresh products, or simply passionate about the culture that surrounds the ocean, SURF EXPO AFRICA provides the perfect wave to ride into the future of coastal living.
A New Chapter for African Ocean and Beach Industries
For decades, Africa's coastline has inspired surf culture, adventure tourism, and marine industries but there hasn’t been a unified event that reflects the full scope of these passions. SURF EXPO AFRICA changes that. It is the first trade-focused showcase in Africa that brings together surfing, ocean sports, fashion, equipment, and lifestyle under one roof.
What makes this event especially unique is its inclusive and collaborative format. It's not just about selling products it’s about forging industry bonds, discovering the potential of African coastal brands, and positioning the continent as a powerhouse in the global beach lifestyle economy.
What to Expect at SURF EXPO AFRICA
As a multifaceted trade expo, the event has something for everyone in the ocean sport and beach lifestyle ecosystem. With a vibrant exhibition floor, dynamic presentations, and curated experiences, attendees will gain exposure to an evolving industry.
Here’s what you can expect from the show:
A wide variety of beach and ocean lifestyle brands, both established and emerging
Apparel, gear, and hardgoods from surfing, kitesurfing, stand-up paddling, diving, and beachwear sectors
Networking events to connect local manufacturers with international buyers
Live demonstrations and interactive sessions for testing new equipment and tech
Seminars and speaker panels hosted by thought leaders, athletes, and business innovators
Who Attends SURF EXPO AFRICA?
The diversity of attendees is one of the expo’s major strengths. It’s a melting pot of commercial ambition, cultural connection, and shared passion for the ocean.
Attendees include:
Local and international retailers exploring Africa’s product offerings
Distributors looking for the next big beachwear or water sport trend
Manufacturers and designers of lifestyle apparel and surf gear
Buyers and resellers seeking exclusive distribution deals
Athletes and ocean sports professionals who shape product performance
Tourism and hospitality operators inspired by beach lifestyle integration
SURF EXPO AFRICA is more than a show it’s where industry ecosystems are built.
Key Features That Make This Expo Stand Out
Unlike conventional trade shows, SURF EXPO AFRICA is infused with energy, entertainment, and cultural relevance. It doesn’t just showcase products; it celebrates a lifestyle.
The Event Includes:
Fashion Shows
Showcasing the latest in beachwear, surf apparel, and activewear trends from across Africa and beyond.
Live Demonstrations
From surfboards and wetsuits to accessories and safety gear, see and try products in action.
Educational Seminars
Hosted by industry veterans, covering everything from sustainable materials to building a surf brand.
Networking Mixers
Structured and informal opportunities to meet potential partners, clients, and collaborators.
Guest Speakers
Including world-class athletes, brand founders, and thought leaders in the ocean economy.
Why SURF EXPO AFRICA Matters
Africa is home to thousands of kilometers of coastline, rich cultural narratives, and a growing youth market eager for authentic and accessible ocean-centric lifestyles. Until now, the continent lacked a focused, high-level platform for the ocean sport industry to evolve, export, and engage.
SURF EXPO AFRICA acts as that essential catalyst. It fosters relationships between international buyers and African manufacturers, connects regional players with global trends, and champions African excellence on a global stage.
This is more than an event it’s a statement: Africa is ready to lead in ocean-inspired industries.
Opportunities for Growth, Investment, and Innovation
For businesses, SURF EXPO AFRICA offers strategic value on multiple levels. It’s an entry point into African markets for international investors and an international launchpad for African brands. As the global demand for ocean and beach products continues to grow, early engagement with this ecosystem could prove transformative.
Top Reasons to Participate:
Access to a fast-growing, youth-driven market
Explore new distribution channels across Africa and abroad
Discover sustainable and locally-produced innovations
Position your brand in a high-visibility, culture-rich environment
Be part of shaping the future of ocean sport commerce in Africa
SURF EXPO AFRICA is not just a first-of-its-kind event it’s a visionary leap forward for Africa’s place in the global ocean sport and beach lifestyle conversation. In uniting industry professionals, passionate communities, and cutting-edge brands, the expo creates a powerful space for growth, collaboration, and celebration.
Whether you are a local entrepreneur, an international buyer, a gear designer, or simply someone who believes in the future of African coastal culture, this is where you belong.
World Travel Market Africa
世界旅游市场（WTM）以为旅游业提供领先的全球活动而闻名。WTM Africa是其投资组合中的关键活动之一，该活动于2014年启动，旨在将其丰富的行业专业知识带来的优势和机遇带给非洲地区的专业人士。WTM Africa在南非开普敦举行，吸引了约5,000名旅游业专业人士，使其成为非洲入境和出境旅游市场首屈一指的B2B展览会。
WTM Africa结合了既定模式，包括特邀买家、媒体报道、预先安排的会议、现场交流、晚间活动和独家旅游业访客，这反映了伦敦WTM旗舰活动和迪拜阿拉伯旅游市场的成功。这种强大的组合确保了该活动不仅促进了重要的业务联系，而且为学习和讨论旅游业的最新趋势和创新提供了一个平台。
除了活动本身，WTM Africa全年还继续为该地区的旅游专业人士提供支持。它提供全年访问网络工具、最新的行业新闻、趋势和来自全球的技术。这种持续的参与有助于非洲的行业参与者保持全球旅游业的最前沿，使他们能够保持竞争力并意识到塑造市场的变化。
WTM Africa凭借其全球影响力和区域重点相结合而具有独特的地位。通过利用其庞大的行业网络，该活动为所有参与者创造了宝贵的商业和个人机会。它确保客户获得高质量的联系方式、相关内容和社区访问权限，这有助于促进长期业务关系和促进商业成功。通过将面对面互动和持续的数字支持相结合的战略组合，WTM Africa在加强非洲在全球旅游业中的地位方面发挥着不可或缺的
