Catering & Food Services 中的 Bangkok 事件
ASEAN Cafe Show
Brewing Connections and Innovation at the ASEAN Cafe Show
The ASEAN Cafe Show is more than a standard trade fair it’s a vibrant meeting point where the global worlds of coffee, tea, bakery, cocoa, and ice cream converge with the rapidly expanding café culture in Southeast Asia. Taking place annually in one of the region’s key commercial centers, this event has become a must-attend destination for producers, distributors, and buyers who are actively shaping the future of the ASEAN café industry.
From the moment visitors walk through the exhibition hall, they’re immersed in a flavorful journey. The air carries the scent of freshly ground beans, baked goods, and exotic teas, while the sounds of espresso machines and buzzing business conversations fill the space. But it’s not just sensory. The ASEAN Cafe Show is a serious business platform where producers can increase exposure, expand distribution networks, and meet face-to-face with top-tier buyers from across the globe.
A Thriving Marketplace for Coffee, Tea, and More
In recent years, Southeast Asia has witnessed an explosion in café culture. Cities from Bangkok to Ho Chi Minh City and Jakarta to Kuala Lumpur have become hotspots for specialty coffee shops, artisan bakeries, and dessert cafes. This dynamic shift has created an increasing demand for high-quality ingredients, equipment, and know-how making the ASEAN Cafe Show one of the region's most strategically relevant industry events.
Here’s what sets the ASEAN Cafe Show apart:
Diverse Product Range: Coffee beans, loose-leaf teas, gelato machines, cocoa-based products, and more under one roof.
Strong B2B Focus: Thousands of qualified buyers attend, looking for trustworthy suppliers and unique offerings.
International Scope: Exhibitors and attendees come from around the world, bringing global trends to a regional stage.
Export Opportunities: Especially valuable for producers looking to enter or expand within Southeast Asia’s emerging markets.
Whether you’re a long-established brand or a startup with a unique product line, the ASEAN Cafe Show offers unmatched exposure to a growing, enthusiastic audience.
A Launchpad for Brands and Innovation in the ASEAN Cafe Industry
One of the most compelling reasons to participate in the ASEAN Cafe Show is the opportunity to launch new products in front of an audience that matters. From boutique coffee roasters debuting limited single-origin beans to equipment manufacturers unveiling next-generation espresso machines, the event serves as a powerful stage for innovation.
Highlights of the Show Floor
Attendees can explore a vast exhibition space segmented into thematic zones that mirror the different verticals of the café ecosystem. Some highlights include:
Coffee & Tea Pavilion: With global and regional producers showcasing beans, blends, and brewing techniques.
Bakery and Dessert Zone: Artisanal breads, frozen desserts, and high-tech baking equipment.
Cocoa & Chocolate Corner: An indulgent section featuring raw cacao, finished products, and everything in between.
Cold Beverages & Ice Cream Tech: A growing category with innovations in gelato, smoothies, and chilled drinks.
These zones allow buyers to focus their attention, while exhibitors benefit from more targeted exposure based on their niche.
Building Bridges: Networking and Buyer Engagement
What truly drives the success of the ASEAN Cafe Show is the people. More than just a venue for product display, the event has become a hub for meaningful business connections. Suppliers find distributors, startups attract investors, and local entrepreneurs discover global partners.
Key engagement opportunities include:
Pre-scheduled B2B Meetings – Matchmaking services help connect buyers with the most relevant suppliers.
Live Demonstrations – Exhibitors perform on-the-spot brewing, roasting, or baking demos that draw in crowds.
Workshops and Masterclasses – Coffee cupping, tea blending, and barista skills training are just some of the practical sessions on offer.
Panel Discussions and Seminars – Thought leaders from the ASEAN cafe industry and beyond discuss market trends, sustainability, and digital transformation.
Why ASEAN? The Region’s Unique Appeal for the Cafe Sector
The rise of café culture in ASEAN countries isn’t a fleeting trend it reflects deeper social and economic shifts. As incomes rise and urban lifestyles evolve, more consumers across Southeast Asia are spending time (and money) in cafés. This shift creates incredible potential for businesses involved in every stage of the café supply chain.
The ASEAN region offers:
A rapidly growing middle class
Youth-driven urban consumption patterns
An increasing preference for premium, artisanal products
Strategic location for regional exports and imports
By attending or exhibiting at the ASEAN Cafe Show, businesses tap directly into this momentum and position themselves as key players in the future of food and beverage in the region.
A Hub for Quality, Creativity, and Culture
Unlike many other trade shows that feel overly commercial or disconnected from the end-consumer experience, the ASEAN Cafe Show strikes a fine balance between professionalism and cultural richness. Here, visitors don’t just come to do business they come to taste, learn, and experience the cultural artistry behind every cup of tea, loaf of bread, or scoop of gelato.
What Makes the ASEAN Cafe Show Feel Special?
Cultural Showcases: Traditional brewing methods, local ingredients, and artisanal processes are put on center stage.
Creative Booth Designs: Exhibitors compete not just on products but on the aesthetics and storytelling of their displays.
Live Competitions: Barista championships, latte art battles, and dessert showdowns create an atmosphere of excitement.
This balance of business utility and cultural immersion keeps the show fresh and appealing to a wide array of attendees year after year.
Who Should Attend the ASEAN Cafe Show?
If you’re part of the wider café industry in any capacity, the ASEAN Cafe Show has something to offer. It’s a rich, multi-faceted experience for anyone looking to grow, connect, and be inspired.
Attendees include:
Coffee roasters and tea blenders
Bakery and dessert shop owners
Import/export companies
Hospitality professionals
Café chain operators and franchise owners
Food and beverage startup founders
Distributors, wholesalers, and retailers
For buyers and suppliers alike, it’s the perfect environment to discover the latest trends and form long-lasting partnerships.
Don’t Miss the ASEAN Cafe Show
The ASEAN Cafe Show is more than a regional trade event it’s a fast-moving ecosystem fueled by innovation, flavor, and genuine connection. In a world where consumer preferences change quickly and competition is fierce, having a space where suppliers and buyers can engage meaningfully is essential. This show offers exactly that, wrapped in the warm, inviting atmosphere that only the café world can provide.
So whether you're looking to expand your product’s reach, find reliable partners, or stay ahead of the curve, the ASEAN Cafe Show offers a rich blend of opportunity and inspiration. Come with a business card, leave with a vision.
Food & Hospitality Thailand
泰国食品与酒店业（FHT）是泰国旅游与酒店业周的重要支柱，将自己定位为食品和酒店业的首要国际贸易盛会。该活动以 “打造食品和酒店业的未来” 为主题，强调协作、创新和对发展的承诺是该行业进步的重要推动力。FHT 不仅仅是一个展览；它是一个充满活力的平台，来自世界各地的行业专业人士聚集在一起交流想法、建立合作伙伴关系，并为自己配备在竞争日益激烈的全球市场中蓬勃发展所需的工具。该活动的愿景是支持泰国企业的增长，帮助他们变得更强大、更可持续，并为未来做好准备。
FHT 活动每年在曼谷诗丽吉王后国家会议中心举行，在泰国最具标志性的场馆之一举办，地处市中心，可通过公共交通轻松抵达。该场地是各种展览、讨论和活动的完美背景，这些展览、讨论和活动凸显了泰国及其他地区食品和酒店业的活力和潜力。FHT由展会行业的领先实体泰国Informa Markets主办，吸引了众多令人印象深刻的参展商，从食品生产商和饮料制造商到酒店服务提供商和技术创新者。
该展览涵盖了广泛的领域，包括咖啡、面包店、餐厅、酒吧、零售、餐饮和酒店服务，使其成为食品和酒店业界的全面展示。参观者可以探索机器人、自动售货机、自助服务解决方案和先进零售技术等尖端技术，所有这些技术都旨在提高运营效率和客户体验。此外，展会展出的各种产品包括优质的清洁和卫生解决方案以及餐饮企业的空气净化系统。这些活动反映了该活动对满足行业不断变化的需求（包括可持续性、效率以及健康和安全）的承诺。
FHT 还因其丰富的会外活动计划而脱颖而出，包括专业研讨会、会议、烹饪比赛和知名厨师的烹饪示范。这些活动为与会者提供了宝贵的学习机会，使他们能够深入了解塑造食品和酒店业未来的最新趋势、技术和最佳实践。博览会不仅吸引了参展商和供应商，还吸引了众多酒店经营者、投资者、贸易商、顾问和买家，他们齐聚一堂，建立联系，分享知识并探索新的商机。
泰国食品与酒店业不仅仅是一个展览；对于任何参与食品和酒店业的人来说，它都是一个必不可少的聚会。该活动侧重于创新、协作和可持续发展，在塑造该地区及其他地区企业的未来方面发挥着至关重要的作用。FHT 为行业专业人士提供了学习、交流和成长的难得机会，对于那些希望在快速变化的食品和酒店业世界中保持领先地位的人来说，这是必不可少的活动
Hotel & Shop Plus Thailand
Hotel & Shop Plus Thailand: Connecting the Food and Hospitality Industry
Hotel & Shop Plus Thailand is a premier event designed to bring together industry players across the food and hospitality sectors. This comprehensive trade platform provides an ideal space for businesses to showcase innovations, network, and explore new market opportunities in a rapidly evolving industry. With a broad focus that spans coffee and bakery, restaurant and bar innovations, retail technology, and cleaning solutions, the event serves as a crucial hub for meeting the dynamic needs of Thailand’s hospitality market.
This expo offers participants the chance to engage with suppliers, service providers, and culinary experts, fostering collaborations that help businesses adapt and thrive in a competitive environment. The inclusion of culinary competitions and networking sessions further enhances the event's appeal, making it a vibrant occasion for knowledge exchange and business growth.
Bridging Businesses in the Food and Hospitality Sector with Hotel & Shop Plus Thailand
At its core, Hotel & Shop Plus Thailand functions as a bridge that connects diverse sectors within the hospitality industry. By bringing together exhibitors and visitors from various fields, the event enables the cross-pollination of ideas and fosters partnerships that drive innovation.
Key sectors featured at the event include:
Coffee and bakery, showcasing the latest trends in brewing, roasting, baking equipment, and artisan products
Restaurant and bar innovations, including new kitchen appliances, cocktail technology, and service solutions
Retail technology that enhances customer experiences, from point-of-sale systems to digital ordering platforms
Cleaning and hygiene solutions critical for maintaining high standards in hospitality environments
These segments highlight the event’s commitment to providing comprehensive solutions for the entire hospitality value chain.
Exploring the Highlights: Showcases and Culinary Competitions
Hotel & Shop Plus Thailand stands out not only for its extensive exhibitor displays but also for its engaging event features designed to attract and educate attendees.
Main highlights include:
Trade Showcases:
Cutting-edge coffee machines and bakery ovens
Smart restaurant management software
Advanced bar equipment and accessories
Innovative cleaning and sanitation products
Culinary Competitions:
Platforms for chefs and baristas to demonstrate their skills
Opportunities for creative menu development and recipe innovation
Engagement with industry experts and judges providing valuable feedback
These elements encourage creativity and excellence, inspiring attendees to adopt new techniques and technologies in their businesses.
The Importance of Networking and Market Insight at the Expo
One of the key benefits of Hotel & Shop Plus Thailand is the networking opportunities it facilitates among industry professionals. The event draws a wide array of participants, including hotel operators, restaurateurs, café owners, suppliers, and technology providers, all eager to exchange ideas and build connections.
Networking advantages include:
Direct access to suppliers offering innovative products tailored to hospitality needs
Insight into emerging market trends and customer preferences
Opportunities to form strategic partnerships and business alliances
Exposure to new technologies that streamline operations and enhance guest experiences
Forums and seminars where industry challenges and solutions are discussed
This environment supports continuous learning and collaboration, essential for navigating the competitive hospitality landscape.
Addressing Dynamic Market Demands through Innovation
The food and hospitality industry is marked by rapid change and shifting consumer expectations. Hotel & Shop Plus Thailand emphasizes innovation as the key to meeting these demands.
Participants discover a range of solutions such as:
Eco-friendly and energy-efficient equipment reducing operational costs and environmental impact
Digital tools facilitating contactless service and online ordering
Advanced food preservation and preparation technologies ensuring quality and safety
Modern cleaning systems that comply with rigorous hygiene standards
By integrating such innovations, businesses can improve efficiency, elevate guest satisfaction, and stay competitive in a crowded market.
Comprehensive Platform for Hospitality Sector Growth
Hotel & Shop Plus Thailand offers a unique blend of product showcases, competitions, and networking that collectively support the growth of hospitality businesses. The event is carefully curated to meet the diverse needs of operators and suppliers, fostering an ecosystem where innovation and tradition merge.
The expo benefits attendees by:
Providing access to a wide range of hospitality products and services under one roof
Enabling first-hand experience with new technologies and equipment
Creating avenues for professional development through culinary contests and workshops
Enhancing market visibility for exhibitors looking to expand their reach
Such a holistic platform is vital for keeping pace with the evolving hospitality industry.
Why Hotel & Shop Plus Thailand is Essential for Hospitality Professionals
Hotel & Shop Plus Thailand is more than just a trade show—it is a vibrant marketplace and meeting point for the food and hospitality sectors. Its diverse exhibits and focused programming enable industry players to keep up with the latest trends, source innovative solutions, and build meaningful relationships.
For anyone involved in hospitality—from hoteliers and restaurateurs to coffee roasters and cleaning service providers—this event offers a valuable opportunity to strengthen their business and gain a competitive edge in the fast-paced market. The combination of product innovation, culinary excellence, and networking ensures that Hotel & Shop Plus Thailand remains a must-attend event in the region.
