The International Trade Fair for Retail Promotions and Imports, also known as the IAW, has established itself as the premier event for promotional goods, seasonal impulse items, trend products, and volume business in Germany. Held biannually in Cologne, this distinguished trade fair has become an essential platform for both exhibitors and buyers, offering unparalleled opportunities for businesses to showcase their innovative products and services while connecting with key decision-makers from major retail chains. As the retail sector continues to evolve, the IAW stands at the forefront, presenting the latest trends and shifts that shape the future of consumer products.
With its deep-rooted connection to the city of Cologne, the IAW has become a magnet for international buyers from across Europe, solidifying its position as a key industry showcase. The fair, organized by the North West German Trade Fair Company Bremen-Hannover mbH, is an event of great significance, attracting a steadily increasing number of exhibitors and attendees from all over the world. The diversity of products on display ranges from promotional goods to cutting-edge trend assortments, catering to various segments of the retail sector. Retailers looking to stay ahead of the curve will find the fair an invaluable resource for discovering new and innovative products that meet the ever-changing demands of consumers.
Held at Koelnmesse, one of the foremost exhibition venues in Europe, the IAW benefits from its exceptional location in the heart of Cologne. This venue not only provides state-of-the-art facilities but also offers easy access for both visitors and exhibitors, ensuring a seamless and efficient experience. Cologne, a vibrant and dynamic city, offers a perfect backdrop for the event, with its rich culture and hospitality further enhancing the experience for all attendees. The city's charm and accessibility make it an ideal destination for those attending the fair, ensuring that their visit is both productive and enjoyable.
The IAW's biannual format, typically in March and September, ensures that it remains a relevant and timely event, always reflecting the latest industry trends. It is a platform where retail professionals from a wide range of sectors—including furniture and hardware stores, purchasing consortiums, and online retailers—can come together to explore new business opportunities. For buyers, the fair offers a chance to engage with key suppliers, build relationships, and discover products that will drive success in the competitive retail market.
Beyond its role as a trade fair, the IAW is also a hub for networking and collaboration. It facilitates meaningful interactions between exhibitors and attendees, helping to foster long-term partnerships and business growth. As a key industry event, the IAW continues to attract leading names in retail, and its reputation as a vital meeting point for both established players and emerging businesses remains strong.
For those involved in the retail industry, the International Trade Fair for Retail Promotions and Imports in Cologne is not just an event—it's an opportunity to stay ahead of the curve, gain insights into the latest market trends, and connect with some of the most influential figures in the industry. As the retail world continues to evolve, the IAW remains a critical touchpoint for anyone looking to thrive in this fast-paced and competitive landscape.


Integrated Systems Europe (ISE) stands as the world’s premier annual event for the audiovisual (AV) and systems integration industry, setting the stage for groundbreaking innovation, networking, and career development. Organized by Integrated Systems Events, ISE has become a global touchstone for professionals in the AV and integration sectors, drawing industry leaders, pioneers, and visionaries from around the world.
Every February, the event unfolds over four days, offering attendees a truly immersive experience where they can explore state-of-the-art technologies, engage in networking opportunities, and gain insights into the latest trends driving the AV and systems integration sectors forward. For many in the industry, ISE is a vital source of inspiration and motivation, providing not only access to cutting-edge products but also a platform to reconnect with colleagues and peers, exchange ideas, and discover new ways to advance their careers.
Since its inception in 2004, ISE has seen exponential growth. What began as a modest gathering has evolved into an unmissable event, with the 2024 edition showcasing over 1,400 exhibitors and hosting more than 172,000 visits. The event features countless new product launches, providing an unparalleled opportunity for professionals to explore the newest innovations in areas like digital signage, smart buildings, audio systems, and immersive technologies. For businesses, it's a crucial moment to connect with global partners, discover emerging trends, and stay at the forefront of a fast-evolving industry.
Whether you’re a product designer, integrator, engineer, or business leader, ISE offers an exceptional environment to expand your knowledge, grow your network, and forge valuable partnerships. Each year, ISE continues to set the bar for what’s possible in the AV and systems integration world—making it a must-attend event for anyone looking to push the boundaries of technology and innovation.


Wire Mexico is rapidly becoming a key event in the wire and cable industry, reflecting the growing importance of Mexico in the global market for these essential technologies. As demand for wire and cable products continues to rise, driven by sectors such as automotive, electronics, and energy, Mexico’s role in this industry is expanding significantly. The country’s increasing investment, infrastructure development, and new construction projects are creating a strong need for quality cables and wires, making the market highly attractive for industry players.
Recognizing this growing demand, Messe Düsseldorf, a global leader in event organization, has decided to make a strategic entry into the Mexican market. To launch this initiative, the company is introducing the Wire Mexico Pavilion as part of the well-established Expo Manufactura trade fair. This special pavilion will offer a focused platform for professionals in the wire and cable sector to connect, discover new products, and explore business opportunities. The event is set to take place at the prestigious CINTERMEX Centro Internacional de Negocios in Monterrey, a city that is not only a major industrial hub but also a prime location for business gatherings.
Monterrey, the capital of the Mexican state of Nuevo León, is ideally situated in the northeast of Mexico, offering easy access to both national and international markets. The city's strong industrial base, combined with its strategic location, makes it the perfect venue for Wire Mexico, allowing industry professionals to come together and explore the latest innovations and advancements in wire and cable technology.
Wire Mexico promises to be an exciting and valuable event for manufacturers, suppliers, and distributors from around the world. By showcasing cutting-edge products and solutions, the fair aims to strengthen Mexico’s position in the global wire and cable industry while offering a unique opportunity for stakeholders to collaborate, network, and expand their presence in one of the fastest-growing markets in the sector.


The IFAM trade fair is a prominent event in Slovenia, specializing in automation, robotics, and mechatronics. Since its inception in 2005, the fair has been held annually every February and has quickly established itself as one of the leading platforms for professionals in these sectors. Organized by ICM Ltd., a well-respected event organizer known for delivering high-quality industry-specific exhibitions, IFAM provides an excellent opportunity for companies to showcase their innovations to a targeted and knowledgeable audience.
Visitors to IFAM can expect a comprehensive and detailed exploration of the latest developments in automation, robotics, and mechatronics. The fair covers a broad range of topics, making it a central meeting point for industry professionals looking to stay up to date with trends, products, and services in these rapidly evolving fields.
One of the standout features of IFAM Slovenia is its concurrent events—INTRONIKA, focusing on electronics, and ROBOTICS, centered around robot technology. This strategic synergy allows attendees to explore related technologies and solutions across multiple disciplines under one roof, making it easier to discover cross-industry innovations that could shape the future of automation and robotics.
The fair also offers various engaging features that enhance the overall experience, including interactive workshops, expert lectures from industry specialists, and live demonstrations of cutting-edge technologies. These sessions provide valuable insights into both current and future industry trends, offering visitors practical knowledge that can be applied to their own work. Additionally, the event creates ample networking opportunities, allowing participants to connect with peers, suppliers, and potential partners.
For professionals in the fields of automation, robotics, and mechatronics, IFAM Slovenia is not just an exhibition but a vital platform for collaboration, knowledge exchange, and discovery of the latest technologies that are driving the industry forward.