China International Occupational Safety & Health Goods Expo (CIOSH): The Premier Event for Workplace Safety and Protection
In today’s rapidly evolving industrial landscape, ensuring the health and safety of workers is more critical than ever. With various industries demanding continuous improvements in safety protocols and equipment, the China International Occupational Safety & Health Goods Expo (CIOSH) stands as a pivotal event for professionals seeking the latest in safety and health protection technologies. Since its inception in 1966, CIOSH has grown to become one of the most significant expos in the world, showcasing cutting-edge safety gear, equipment, and innovations designed to protect workers in diverse sectors such as construction, mining, chemical manufacturing, and more.
A Legacy of Over 50 Years in Workplace Safety
Founded in 1966, the China International Occupational Safety & Health Goods Expo (CIOSH) has become a cornerstone of workplace safety exhibitions worldwide. Over the course of more than five decades, CIOSH has developed into a premier platform for the global exchange of ideas, products, and solutions in the field of occupational health and safety. Initially designed to cater to the manufacturing sectors, the event has expanded its scope to include an extensive range of industries, including construction, chemical, metallurgy, mining, and energy.
Today, CIOSH is more than just an exhibition—it is a reflection of the rapid technological advancements in safety equipment, offering professionals and businesses the tools needed to enhance workplace safety and meet regulatory standards. Whether you're looking to discover the latest in protective gear or looking for insights on improving workplace safety protocols, CIOSH provides a one-stop destination for industry leaders, safety experts, and decision-makers from across the globe.
The Importance of CIOSH for Workplace Safety and Health
Workplace safety is an ongoing challenge for industries worldwide, with workers in sectors like manufacturing, construction, and mining facing particular risks due to the nature of their work environments. These sectors require high-quality, durable, and innovative safety solutions to protect their workforce and ensure compliance with national and international safety standards.
The China International Occupational Safety & Health Goods Expo (CIOSH) plays a critical role in addressing these needs by bringing together exhibitors from all corners of the globe to present the latest advancements in safety equipment. As one of the largest and most well-established expos in the field, CIOSH attracts thousands of industry professionals seeking solutions to a wide array of safety challenges.
Key Highlights of CIOSH: A Hub for Innovation in Workplace Safety
The CIOSH Expo is known for its broad spectrum of exhibitions, featuring products that span various aspects of occupational health and safety. With its extensive history and deep industry connections, CIOSH provides an unparalleled opportunity for professionals to engage with the latest innovations in safety and health protection. Below are some of the key areas that the expo covers:
Protective Gear and Equipment
From helmets and gloves to specialized suits and footwear, CIOSH showcases a diverse range of protective gear designed to safeguard workers from a variety of hazards.
Exhibitors highlight new technologies and materials that improve the durability and comfort of safety equipment, ensuring workers can operate efficiently while staying protected.
Safety Management Systems
The expo also features advanced safety management solutions, including software platforms and tools that help companies monitor and manage workplace risks more effectively.
These systems enable real-time tracking of safety performance, identify potential hazards, and allow for quicker response times to incidents.
Fire and Hazardous Materials Safety
Industries like chemical manufacturing and mining face increased risks related to fire and hazardous substances. CIOSH provides a dedicated section to showcase fire-resistant materials, fire suppression systems, and safety equipment for handling hazardous materials.
Innovations in this area are crucial for mitigating the dangers posed by these industries, ensuring the safety of workers and the prevention of catastrophic accidents.
Health and Wellness Solutions
Occupational health is a significant concern for many industries, especially those where employees are exposed to toxic substances or strenuous working conditions. CIOSH addresses this by presenting health monitoring systems, ergonomic equipment, and wellness initiatives aimed at improving workers' health in the long term.
Exhibitors also showcase advanced technologies in areas like respiratory protection, noise control, and personal protective equipment (PPE) that help minimize the risk of health issues among workers.
Training and Certification Programs
CIOSH is not only a marketplace for safety equipment but also a hub for learning and development. Many exhibitors offer training programs and certification courses designed to educate workers and safety professionals on the best practices for workplace safety.
These programs are tailored to meet the specific needs of various industries, providing practical knowledge that can be applied on the job to improve safety standards.
Global Participation: CIOSH as a Worldwide Meeting Point
With its international appeal, CIOSH is more than just a local exhibition; it is a global gathering of professionals from all over the world. The expo attracts a wide array of participants, including industry leaders, manufacturers, engineers, and safety professionals, creating an ideal environment for networking, knowledge-sharing, and collaboration.
Exhibitors at CIOSH come from diverse regions, offering products and solutions that cater to a wide range of industries. This global participation provides attendees with a unique opportunity to learn about different safety standards, regulations, and innovations from other countries. For example, Chinese safety regulations and practices might differ from those in Europe or North America, and the expo offers a platform to exchange ideas and best practices across borders.
The Role of CIOSH in Advancing Safety Standards in China
As China continues to grow as a global manufacturing powerhouse, the need for improved workplace safety and health standards becomes even more pressing. CIOSH has played an instrumental role in raising awareness and advancing the development of safety equipment in China. By providing a venue for both local and international companies to showcase their products, the expo helps facilitate the adoption of advanced safety technologies and encourages local manufacturers to develop cutting-edge solutions that meet global standards.
Moreover, CIOSH serves as a driving force for regulatory advancements in China. The expo attracts government officials, industry regulators, and safety experts, providing a platform to discuss and implement new policies aimed at improving worker safety. As a result, CIOSH has been integral in shaping China’s approach to occupational health and safety, ensuring that the country remains at the forefront of global safety standards.
Networking Opportunities: A Chance to Build Partnerships
One of the most valuable aspects of attending CIOSH is the networking opportunities it provides. The expo brings together a wide range of professionals, from manufacturers to government officials, creating a vibrant and dynamic atmosphere for collaboration. For companies, this event represents a unique opportunity to establish relationships with potential business partners, suppliers, and customers, both locally and internationally.
Networking at CIOSH can lead to new business ventures, collaborations on research and development, and valuable insights into emerging trends and technologies in the field of workplace safety. The connections made at the event can help drive growth, innovation, and improvements in safety practices within various industries.
The Future of Workplace Safety at CIOSH
The China International Occupational Safety & Health Goods Expo (CIOSH) continues to be a leading force in the global effort to improve workplace safety. With over 50 years of growth, the event has proven to be an essential platform for introducing new technologies, fostering innovation, and creating dialogue around critical safety issues.
For businesses, safety professionals, and manufacturers, CIOSH offers invaluable insights, products, and solutions to help create safer work environments. By attending, participants can stay up-to-date with the latest safety trends, engage with experts, and access the tools needed to enhance the health and well-being of workers across industries.
As industries continue to evolve and face new challenges, CIOSH will remain at the forefront of promoting safety standards, offering the support and resources necessary to ensure that workers worldwide are protected in their everyday tasks.


Fire Safe Build India:对消防解决方案的需求不断增长
随着消防系统的需求持续上升,各行各业对高级解决方案的需求变得越来越重要。石油和天然气、建筑、能源和电力、运输和物流等行业都需要加强消防安全措施以保护生命、资产和基础设施。为了应对这种不断增长的需求,Fire Safe Build India成为首屈一指的展览,致力于展示被动消防解决方案的最新进展。随着技术进步、快速城市化和经济增长,该活动在消防系统的发展中发挥着至关重要的作用,汇集了行业领导者、专业人员和创新者,共创更安全的未来
对消防系统的需求不断增长
多年来,消防系统已成为现代基础设施的重要组成部分,其重点是最大限度地降低风险和防止财产损失。随着各行业对火灾隐患和安全措施重要性的认识的提高,对这些系统的需求预计将继续增长。推动这种需求的因素包括:
技术进步:随着尖端消防技术的持续发展,各行业现在能够实施更有效、更可靠的消防安全解决方案。
城市化和基础设施增长:随着城市的发展和新建筑的建成,住宅、商业和工业环境对消防系统的需求也随之增加。
合规性:各行各业更严格的消防安全法规正在推动公司投资先进的消防解决方案。
提高认识:随着公众对消防安全问题认识的提高,对能够保护人员和财产的有效消防系统的需求越来越大。
Fire Safe Build India:被动消防解决方案的关键平台
印度消防安全建设站在满足对消防安全解决方案不断增长的需求的最前沿。这个首屈一指的展览专门展示被动消防系统,这些系统旨在防止火灾和烟雾在建筑物内扩散。这些系统包括防火墙、门和屏障,在火灾紧急情况下在维持建筑物的完整性方面起着至关重要的作用。
该活动为制造商、设计师和服务提供商提供了一个展示其创新产品和解决方案的绝佳平台。它还是行业专业人士的网络中心,为交流想法、建立合作伙伴关系和讨论消防安全最新趋势提供了机会。
Fire Safe Build India高级解决方案展览的主要特色
:Fire Safe Build India展示了被动防火领域的最新产品和技术,包括防火门、防火涂层、防火产品和防火隔热材料。
行业见解:该活动汇集了来自各个领域的专家,分享他们在消防安全标准、法规和最佳实践方面的知识。组织研讨会、会议和研讨会为与会者提供宝贵的教育机会。
交流机会:该展览为专业人士提供了与消防行业潜在的业务合作伙伴、客户和供应商建立联系的难得机会。活动中的思想交流与合作促进了创新并推动了该行业的增长。
消防领域的可持续性:随着可持续发展成为建筑设计和施工中越来越重要的考虑因素,Fire Safe Build India强调了环保的消防解决方案。对节能材料和可持续技术的关注确保了消防安全系统与现代建筑实践保持一致。
受益于印度消防安全建筑的行业
一些行业将从印度消防安全建筑展现的进展中受益匪浅。其中包括:
石油和天然气:由于运营的高风险性,石油和天然气行业的消防至关重要。该展览重点介绍了旨在承受极端条件和保护该领域关键基础设施的解决方案。
建筑和基础设施:随着城市化达到历史最高水平,建筑业是消防系统的主要消费者。被动防火解决方案确保住宅和商业建筑的安全。
能源和电力:能源和电力行业需要强大的消防系统来保护发电厂、炼油厂和能源分配系统。该展览展示了为应对该行业独特的消防安全挑战而量身定制的解决方案。
运输和物流:包括机场、铁路和物流枢纽在内的运输系统的消防安全对于保护乘客和货物至关重要。该展览重点介绍了针对这些高流量环境的最新消防解决方案。
技术进步塑造消防未来的
印度消防安全建设反映了消防领域正在进行的技术创新。活动中展出的一些最激动人心的进展包括:
智能消防系统:物联网和人工智能集成到消防系统中,可以实时监控、检测和响应火灾事件。这些智能系统可以发送警报,激活灭火系统,甚至控制通风系统,以最大限度地减少烟雾和火势的扩散。
耐火材料:耐火材料的新发展导致了更耐用、更有效的防火屏障的建立。这些材料用于从结构构件到室内装修的所有方面,增强了建筑物的耐火性。
耐火涂层:将防火涂料应用于表面,以提高其耐热性和耐火性。这些涂层可用于钢结构、电缆和其他容易发生火灾损坏的材料。
消防安全软件:创新的软件解决方案现在允许建筑物管理人员和安全人员跟踪和分析火灾风险。这些系统为消防系统的性能提供了宝贵的见解,并有助于优化安全措施。人人@@
享有更安全的未来
随着消防系统的不断发展,Fire Safe Build India 在确保行业和社区拥有预防和减轻火灾风险的最佳工具和知识方面发挥着至关重要的作用。通过汇集消防领域的专业人士,该活动促进了创新、合作和增长。
对于石油和天然气、建筑、能源和电力、运输和物流等行业而言,该活动让人们一窥消防安全的未来。它不仅强调了被动消防系统的最新进展,还强调了为人员、资产和基础设施建设更安全的环境的重要性。
最终,Fire Safe Build India通过提供一个平台,让消防领域最优秀的人才汇聚一堂,分享知识,推广尖端解决方案并推动消防安全领域的进步,从而为一个更安全、更有保障的世界做出了贡献。


Fire & Safety Expo Korea: Pioneering Safety Solutions for a Safer Future
Since its inception in 2004, the Fire & Safety Expo Korea has stood as one of the most prominent exhibitions in the world, focusing on the advancement of fire protection and safety sectors. This annual event plays a crucial role in developing the domestic firefighting industry, as well as making significant strides towards turning Korea into one of the safest countries globally. The exhibition was established in response to the devastating 2003 Daegu subway tragedy, highlighting the need for advanced safety systems and effective firefighting technologies. The event showcases cutting-edge technologies, equipment, and services aimed at improving public safety, disaster prevention, and emergency response mechanisms.
The Birth of Fire & Safety Expo Korea: A Response to Tragedy
The tragic incident at Daegu subway in 2003 was a turning point for fire safety awareness in Korea. In the aftermath, it became increasingly evident that there was a pressing need for more advanced fire protection systems, emergency response strategies, and improved public safety policies. To address these challenges, Fire & Safety Expo Korea was launched in 2004 as an essential platform for professionals, industry leaders, and innovators to collaborate and share the latest technological advancements in firefighting and safety.
The exhibition was designed with a vision to make Korea a leader in fire protection, safety, and disaster prevention technologies. By providing a venue for international and local companies to showcase their products and services, the event aimed to drive technological innovation, enhance safety standards, and promote knowledge exchange across various sectors.
The Role of Fire & Safety Expo Korea in Advancing Fire Protection
Every year, Fire & Safety Expo Korea attracts key stakeholders from industries related to firefighting, safety technologies, emergency management, and defense. This annual exhibition plays a pivotal role in fostering collaboration among professionals, manufacturers, service providers, and government agencies. The primary objective is to showcase the latest advancements in fire protection, security, and disaster prevention, providing an invaluable opportunity for all participants to stay ahead of the curve in terms of emerging technologies and safety practices.
The exhibition covers a wide array of topics and sectors related to safety and emergency response, ensuring that all aspects of fire protection and disaster management are thoroughly addressed. It is not just an exhibition of products, but a space for the entire industry to come together and discuss the best strategies, practices, and technologies for saving lives and protecting property.
Key Features of Fire & Safety Expo Korea
The exhibition is structured around several important thematic sections that encompass the diverse aspects of firefighting and safety. These sections provide a comprehensive view of the latest developments in the industry and offer insights into how these technologies can be applied across various sectors. The main areas covered at the event include:
Fire Protection Equipment and Technologies: The core of the exhibition focuses on the latest fire protection solutions, including fire extinguishers, sprinkler systems, fire suppression technologies, and advanced detection systems. These innovations are crucial for ensuring that fires are detected early, extinguished quickly, and prevented from causing widespread damage.
Security Systems: Another important aspect of the event is the inclusion of security technologies aimed at safeguarding individuals, businesses, and infrastructure. This includes alarm systems, surveillance cameras, access control systems, and integrated security solutions that enhance safety in both public and private spaces.
Specialized Transport and Equipment: The event also showcases specialized vehicles and equipment designed to assist with firefighting, rescue operations, and disaster management. From fire trucks to emergency medical services vehicles, this section emphasizes the importance of having the right tools for effective response in critical situations.
Counter-Terrorism and Disaster Prevention: In light of increasing global threats, this exhibition also focuses on technologies and strategies to combat terrorism and prevent large-scale disasters. This includes systems for early detection of threats, surveillance technologies, and risk management solutions.
Personal Protective Equipment (PPE): The safety of first responders is a top priority, and the exhibition highlights the latest advancements in personal protective gear. This includes fire-resistant clothing, helmets, respiratory protection, and other specialized gear designed to ensure the safety of firefighters and emergency responders in hazardous environments.
Life and Health Insurance: As part of the comprehensive safety solutions, Fire & Safety Expo Korea also covers insurance products that provide coverage for life and health in the event of emergencies. These policies play an essential role in helping individuals and businesses recover after disasters.
The Importance of Technological Advancements in Fire Safety
One of the key elements that set Fire & Safety Expo Korea apart from other similar exhibitions is its emphasis on technological advancements. Over the years, the exhibition has become a leading platform for introducing new technologies that improve fire protection, disaster prevention, and emergency response capabilities.
Technological innovations presented at the exhibition include:
Smart Firefighting Solutions: The integration of Internet of Things (IoT) and Artificial Intelligence (AI) into fire safety systems has revolutionized the way fires are detected and managed. These smart solutions allow for real-time monitoring of fire hazards, automatic fire suppression, and even predictive analytics to prevent potential fire outbreaks.
Drones for Firefighting: Drones are increasingly being used to assist in firefighting efforts, particularly in hard-to-reach areas. These unmanned aerial vehicles (UAVs) can carry sensors and cameras to provide real-time data on fire conditions, allowing firefighters to make better-informed decisions and respond more effectively.
Fire-Resistant Materials: Advances in materials science have led to the development of fire-resistant materials that are used in construction, transportation, and other industries. These materials help to slow down or prevent the spread of fire, giving people more time to evacuate and minimizing damage to structures.
Automated Fire Suppression Systems: Modern fire suppression systems, such as water mist systems and foam-based solutions, have become increasingly efficient in extinguishing fires quickly while using less water and reducing collateral damage. These systems are particularly valuable in areas where traditional fire extinguishers are less effective.
Global Participation and Networking Opportunities
Fire & Safety Expo Korea is not just a local exhibition; it attracts participants from all around the world. Professionals from various countries, including fire safety experts, engineers, architects, government officials, and manufacturers, gather to exchange ideas and learn from each other’s experiences. The event provides invaluable networking opportunities for industry leaders, enabling them to form partnerships, share knowledge, and collaborate on developing safer solutions for the future.
With its international reach, Fire & Safety Expo Korea also plays a key role in promoting global standards in fire safety and disaster prevention. By bringing together experts from diverse regions, the exhibition helps to raise awareness of the best practices and technologies used in different parts of the world, fostering global cooperation in tackling fire-related risks.
The Future of Fire & Safety Expo Korea
As fire safety continues to evolve with new technologies and approaches, Fire & Safety Expo Korea will remain a vital platform for showcasing the latest innovations in the field. The exhibition will continue to serve as an essential meeting point for industry professionals, government agencies, and manufacturers, facilitating knowledge exchange and fostering collaboration to make the world a safer place.
With increasing emphasis on smart technologies, sustainable practices, and integrated solutions, the future of fire safety is bright. Fire & Safety Expo Korea will undoubtedly play a central role in shaping the direction of these advancements, ensuring that fire safety remains a priority for governments, industries, and communities alike.
The Fire & Safety Expo Korea is more than just a trade show; it is a vital platform for advancing fire protection technologies and promoting public safety. By bringing together industry leaders, innovators, and safety professionals, the event plays a crucial role in driving the development of new technologies and solutions that make our world safer. From cutting-edge firefighting tools to advanced security systems, the exhibition offers a comprehensive view of the latest in safety innovation, contributing to the creation of a safer, more secure future for everyone.


FDIC International: The Premier Event for Fire & Rescue Professionals
FDIC International is renowned as one of the largest and most comprehensive conferences and trade shows for the fire and rescue industry. It brings together thousands of fire service professionals from all over the globe, creating an invaluable platform for learning, networking, and sharing experiences. The event serves as an essential hub for fire and rescue experts, where the latest innovations, training opportunities, and industry best practices are showcased. Whether you're an experienced firefighter or a newcomer to the industry, FDIC International offers something for everyone.
Held annually, FDIC International draws in a diverse group of attendees, from active-duty fire and rescue personnel to equipment manufacturers, safety experts, and educators. What sets FDIC apart from other industry events is its unique blend of formal learning opportunities, hands-on training, and informal networking. The event is an essential gathering for anyone looking to deepen their knowledge, improve their skills, and expand their professional network.
A Comprehensive Learning Experience
At FDIC International, learning is at the heart of the event. The conference offers a range of educational opportunities, from world-class instructors to hands-on training evolutions (H.O.T. Evolutions) and classroom workshops. These learning formats ensure that attendees can acquire practical skills and theoretical knowledge that they can apply directly in their roles.
The event features:
World-Class Instructors: FDIC International is known for its high-caliber instructors who are leaders in the fire and rescue industry. These experts deliver engaging sessions on a variety of topics, from advanced firefighting techniques to leadership training. The breadth of knowledge shared in these sessions helps fire professionals stay at the forefront of their field.
H.O.T. Evolutions: One of the highlights of FDIC is the opportunity for hands-on training. The H.O.T. Evolutions allow participants to engage in real-world training scenarios, simulating various firefighting situations. These sessions provide attendees with the chance to develop their skills in a controlled, yet realistic environment.
Workshops and Classroom Sessions: Beyond the hands-on training, FDIC International offers numerous workshops and classroom sessions that cover a wide range of topics. Whether you're looking to improve your technical skills, learn about new firefighting technologies, or discuss industry trends, there's a session for everyone.
Networking and Community Building
FDIC International is more than just a trade show—it's a community-building experience. Fire and rescue professionals from all over the world come together to share their knowledge, exchange ideas, and build lasting relationships.
Informal Networking: One of the most powerful aspects of FDIC International is the informal networking that takes place throughout the event. Attendees have the opportunity to engage in hallway conversations, share experiences, and connect with peers. These informal discussions can often lead to valuable collaborations and partnerships in the future.
Life-Long Friendships: The event's collaborative nature helps attendees build lasting relationships with like-minded professionals. Whether you're connecting with someone from your own department or making a new acquaintance from another country, FDIC International fosters an environment that encourages camaraderie and teamwork.
Exclusive Networking Events: In addition to the trade show and conference sessions, FDIC International hosts several networking events designed to facilitate professional connections. These events offer a relaxed atmosphere where attendees can interact with industry experts, exhibitors, and fellow attendees in a more casual setting.
Cutting-Edge Products and Services
FDIC International is also known for showcasing the most innovative products and services in the fire and rescue industry. With over 800 exhibiting companies, the event offers a vast array of the latest technologies and equipment designed to enhance firefighter safety, efficiency, and effectiveness.
Exhibits from Top Brands: The trade show floor at FDIC is a bustling hub of activity, where exhibitors display their latest fire and rescue products. From firefighting equipment and safety gear to rescue vehicles and communication systems, the exhibit hall is a comprehensive showcase of the industry's most advanced solutions.
Hands-On Demonstrations: Many exhibitors offer hands-on demonstrations of their products, allowing attendees to see and interact with the latest firefighting technologies. These demonstrations provide a practical understanding of how the products work and how they can be integrated into existing operations.
Product Innovations: FDIC International serves as a launching pad for new and innovative products that are shaping the future of fire and rescue operations. Attendees have the opportunity to discover the latest advancements in firefighting tools, safety technologies, and rescue equipment.
Aircraft Fire and Rescue Summit at FDIC International
One of the key highlights of FDIC International is the Aircraft Fire and Rescue Summit, which focuses specifically on the challenges and innovations in aircraft firefighting and rescue. This specialized conference and trade show brings together experts from the aviation firefighting sector to discuss the unique demands and solutions in this field.
Focused Discussions on Aircraft Firefighting: The Aircraft Fire and Rescue Summit features targeted sessions that address the specific challenges faced by those involved in aircraft firefighting. Topics range from advanced techniques for handling aircraft fires to the latest tools and technologies used in aviation rescue operations.
Networking with Aircraft Rescue Experts: The summit also offers opportunities for networking with other professionals in the aircraft rescue field. Attendees can connect with industry leaders, learn from their experiences, and discuss best practices for responding to aircraft emergencies.
Exhibition of Aircraft Firefighting Equipment: Just like the main event, the Aircraft Fire and Rescue Summit features a dedicated exhibition area where attendees can explore specialized firefighting equipment designed for aviation emergencies. These products include aircraft fire trucks, specialized extinguishing agents, and rescue tools.
Why Attend FDIC International?
There are countless reasons why FDIC International stands out as the premier event for fire and rescue professionals:
Unmatched Educational Opportunities: With more than 300 sessions and a wealth of hands-on training experiences, FDIC International is the ultimate destination for learning and professional development in the fire and rescue industry.
Access to the Latest Products and Technologies: The trade show floor is packed with the latest innovations and solutions that can make a significant impact on firefighting operations.
Networking with Industry Leaders: Whether you're a newcomer or an experienced firefighter, FDIC offers unparalleled networking opportunities to connect with industry experts and peers.
Inspiration and Passion: Beyond the technical skills, FDIC International recharges your passion for the fire and rescue industry, helping you stay motivated and inspired to make a difference in your community.
A Global Gathering: FDIC International attracts professionals from around the world, creating a truly global event where attendees can share knowledge, exchange ideas, and collaborate on improving fire and rescue operations.
FDIC International offers an unparalleled experience for fire and rescue professionals. From cutting-edge product demonstrations and specialized summits like the Aircraft Fire and Rescue Summit to world-class instructors and hands-on training opportunities, FDIC provides everything needed to enhance the skills and knowledge of fire service personnel. The event is more than just a trade show—it is a gathering that fosters community, encourages networking, and fuels a shared passion for firefighting and rescue operations. If you're looking to stay at the forefront of the fire and rescue industry, FDIC International is the event you cannot afford to miss.