Wein & More: A Curated Experience for Wine, Gourmet Culture, and Professional Exchange
Wein & More is a distinctive semi-annual event that goes far beyond the concept of a traditional trade fair. Held at the elegant Bürgerhaus Neukeferloh, the exhibition combines wine culture, fine food, education, and personal interaction into a carefully curated experience. Taking place twice a year in the Munich region, it attracts both industry professionals and private visitors who share a passion for high-quality wines and gourmet specialties.
Organized by Ingo Raibold, Wein & More has developed a strong identity as a platform where craftsmanship, authenticity, and direct exchange between producers and consumers are at the center. Rather than focusing on scale or mass presentation, the event emphasizes quality, personal dialogue, and sensory enjoyment, creating a relaxed yet professional atmosphere that appeals to sommeliers, restaurateurs, winemakers, merchants, and dedicated wine enthusiasts alike.
A Carefully Curated World of Wine and Gourmet Excellence
At its core, Wein & More is designed as an immersive experience for discovering fine wines and high-quality culinary products. Over two days, the Bürgerhaus Neukeferloh transforms into a vibrant meeting point for national and international exhibitors who present carefully selected products that reflect both tradition and innovation in the world of wine and gastronomy.
Visitors encounter a diverse selection of offerings that extend well beyond wine alone. The fair showcases premium spirits, artisanal cheeses, fine chocolates, and gourmet delicacies that highlight the close relationship between food and beverage culture. Each exhibitor is selected with a focus on quality and authenticity, ensuring that the overall experience remains consistent and meaningful.
Typical product categories at the event include:
Premium wines from regional and international producers
Fine spirits and craft distillates
Artisanal cheeses and dairy specialties
High-quality chocolate and confectionery
Gourmet foods and delicatessen products
Selected culinary innovations and niche products
This curated approach allows visitors to explore a concentrated selection of high-end products in an environment designed for tasting, conversation, and discovery.
Direct Exchange Between Producers and Visitors
One of the defining features of Wein & More is its strong emphasis on personal interaction. The fair is structured to encourage direct communication between producers and visitors, allowing for in-depth conversations about winemaking techniques, product origins, and production philosophies. This direct exchange creates a more meaningful experience than conventional retail or large-scale exhibitions.
For professionals in the wine and gastronomy sectors, this interaction is particularly valuable. Sommeliers, restaurateurs, and merchants can gain firsthand insights into new products, establish supplier relationships, and deepen their understanding of emerging trends in the industry. At the same time, private visitors benefit from expert guidance and personal recommendations that enhance their appreciation of wine and gourmet products.
The atmosphere of the event supports this dialogue. Instead of overwhelming crowds or impersonal exhibition halls, the setting encourages a slower, more attentive pace that allows visitors to fully engage with what they are tasting and learning.
Knowledge, Learning, and Sensory Education
Beyond tastings and product presentations, Wein & More places strong emphasis on education and knowledge-sharing. A carefully designed supporting program offers workshops, seminars, expert talks, and culinary demonstrations that provide visitors with deeper insights into the world of wine and gourmet culture.
Topics covered during the event often include:
Wine storage and aging techniques
Sensory analysis and tasting methods
Food and wine pairing principles
Current trends in winemaking and gastronomy
Market developments in the wine and gourmet sector
These sessions are led by experienced professionals from the wine and food industries, offering both theoretical knowledge and practical advice. The focus on education transforms the event into a space where visitors can expand their understanding of taste, quality, and production methods.
Culinary shows and live demonstrations further enhance the experience. Chefs and specialists present techniques and recipes that highlight the connection between food preparation and wine enjoyment, reinforcing the idea that gastronomy is both an art and a sensory science.
A Regional Event with International Perspective
Although rooted in the region around Munich, Wein & More maintains an international outlook through its selection of exhibitors and products. Producers from different countries participate alongside German winemakers, creating a diverse environment that reflects global trends in wine and gourmet culture.
The setting in Grassbrunn contributes to the event’s identity as a regional yet cosmopolitan gathering. Its proximity to Munich ensures accessibility for both local visitors and international guests, while the intimate venue at Bürgerhaus Neukeferloh reinforces the fair’s focus on quality and personal engagement.
This balance between regional authenticity and international diversity is one of the reasons the event continues to attract a loyal and growing audience. Visitors appreciate the opportunity to discover both established producers and smaller, specialized wineries that might otherwise be difficult to access.
A Distinctive Approach to Wine and Gourmet Culture
Wein & More distinguishes itself from larger trade fairs through its emphasis on experience rather than scale. Instead of focusing on mass exhibition or commercial volume, the event prioritizes carefully selected content, meaningful interactions, and sensory enjoyment. This approach creates a more personal and immersive environment where visitors can take their time exploring and learning.
The combination of tasting, education, and dialogue makes the fair particularly appealing to those who value depth over breadth. It is not simply a place to sample products, but a space to understand them — their origins, production methods, and cultural significance.
The event’s semi-annual format also ensures that each edition remains current, reflecting seasonal developments and new trends in the wine and gourmet industry. This regular rhythm allows producers to present new releases while giving visitors repeated opportunities to engage with evolving product portfolios.
A Key Event for Wine Enthusiasts and Industry Professionals
Over time, Wein & More has established itself as an important fixture in the German wine and gourmet event landscape. Its combination of high-quality exhibitors, educational programming, and personal atmosphere makes it a valuable destination for both professionals and private enthusiasts.
By focusing on authenticity, craftsmanship, and direct communication, the event offers a refreshing alternative to large-scale trade fairs. It creates a space where wine and gourmet culture can be experienced in a more intimate and meaningful way, encouraging both enjoyment and deeper understanding.
As a result, Wein & More continues to serve as a unique meeting point where passion for wine, culinary excellence, and professional expertise come together in a carefully curated and highly engaging environment.
