Sacramento Autorama

Sacramento Autorama: A Premier Showcase of American Automotive Passion

The Sacramento Autorama is one of the most iconic auto shows in the United States, blending the energy of a premier trade event with the enthusiasm of a full-fledged automotive celebration. Held annually at the Cal-Expo Race Track in Sacramento, this event draws car lovers, collectors, builders, and industry professionals from across the country. With its long-standing reputation and growing impact, the show ranks among the top automotive gatherings in North America, making it a must-attend event for anyone passionate about vehicles and the culture surrounding them.

Organized by Rod Shows, the Sacramento Autorama has evolved into a staple of the automotive event calendar, ranking 166th globally in its industry category. It stands as a meeting point for innovation, creativity, and craftsmanship—all under one expansive roof.

What to Expect at the Sacramento Autorama

Unlike conventional auto shows that focus solely on sales and tech, the Sacramento Autorama is a celebration of automotive artistry and culture. Attendees can expect an electrifying mix of classic restorations, custom builds, hot rods, lowriders, and modern performance cars, each presented with a flair that reflects decades of American car culture.

Here's a taste of what you'll find:

Show-stopping custom vehicles from legendary builders

Hot rods, classic cars, and lowriders, all in showroom condition

Emerging trends in paintwork, fabrication, and restoration

Industry professionals showcasing aftermarket innovations

Unique rides built by individuals and small teams

The entire event is crafted to offer a multi-sensory experience—from the rumble of engines to the gleam of chrome and the roar of the crowd.

An Exhibition That Goes Beyond the Garage

While many events focus purely on vehicle displays, the Sacramento Autorama places a strong emphasis on industry networking, education, and inspiration. With participation from professionals, collectors, and enthusiasts alike, the show acts as a living gallery of automotive possibility.

Key features include:

Product Showcases: A look at the latest parts, tools, and accessories from top brands

Builder Spotlights: Meet the masterminds behind award-winning custom builds

Interactive Booths: Hands-on opportunities to explore tools and customization gear

Expert Panels: Insights from industry veterans on trends, challenges, and new technologies

For businesses, it's a chance to connect with suppliers, distributors, and buyers, while for hobbyists, it's a rare chance to get up close and personal with show-quality builds and the minds behind them.

A Cultural Icon in the Automotive Calendar

The Sacramento Autorama is more than just another auto event—it’s an institution. Over the years, it has grown into a symbol of creative expression in the automotive world, combining high-performance engineering with bold, imaginative designs.

Attendees are not just spectators—they’re participants in a living tradition that values:

Originality in vehicle design

Artistic approaches to modification

Community engagement and knowledge-sharing

Multi-generational appreciation of automotive history

The show's loyal following proves that its mix of nostalgia, innovation, and celebration continues to resonate with audiences young and old.

Who Attends the Sacramento Autorama?

From seasoned pros to wide-eyed newcomers, the Sacramento Autorama attracts a diverse and enthusiastic crowd. It's a place where passion is the common language and admiration for all things automotive transcends background.

The event appeals to:

Custom car builders and fabricators

Auto parts manufacturers and vendors

Paint and bodywork specialists

Car clubs and enthusiast communities

Photographers and content creators

General public with an eye for shiny fenders and roaring engines

Whether you’re here to show off your latest build, connect with industry insiders, or just take in the beauty of meticulously crafted machines, this show has something to ignite your passion.

Why Sacramento? A Natural Home for Car Culture

Sacramento has always had deep ties to car culture. With its rich history in racing, restoration, and community-based customization, it’s no surprise that it’s home to one of the most vibrant and respected auto shows in the U.S.

The Cal-Expo Race Track provides the perfect backdrop for this sprawling event. Its ample space allows for both indoor showcases and outdoor displays, creating an immersive environment that can accommodate thousands of attendees and hundreds of vehicles.

Awards, Honors, and High Stakes

One of the main attractions of the Sacramento Autorama is its prestigious awards program, which honors the most outstanding vehicles and builders. These accolades aren’t just trophies—they’re career-defining milestones that can catapult a builder into national recognition.
Notable awards categories include:

Best Custom Build

Best Paint

Most Innovative Design

Builder of the Year

People’s Choice Award

For competitors, being featured at the Autorama is a mark of excellence. For spectators, it's a chance to see the future stars of the automotive scene before they hit the global stage.

The Ultimate Experience for Car Lovers

If you live and breathe horsepower, chrome, and craftsmanship, then the Sacramento Autorama is where you need to be. This isn’t just a car show—it’s a vibrant ecosystem of passion, precision, and pure automotive joy. With a rich lineup of vehicles, dedicated exhibitors, expert panels, and opportunities to network with fellow enthusiasts, it’s more than worth the trip.

Whether you're looking to gain exposure for your latest build, discover cutting-edge aftermarket parts, or just enjoy a weekend surrounded by beautiful machines and like-minded people, this event delivers.