MODA

MODA x Pure at the NEC Birmingham: Where Fashion Retail Meets Innovation

Few fashion trade events in the UK can rival the scale, energy, and influence of MODA x Pure, held annually at the NEC in Birmingham. This highly anticipated trade fair has become one of the key touchpoints for fashion professionals seeking the latest womenswear, footwear, accessories, jewellery, and trend insight under one roof. Organized by Hyve Group Plc, the event combines MODA’s retail fashion expertise with the rich heritage of Spring Fair, a partnership that brings over 100 years of combined industry experience to one powerful platform.

As the fashion landscape shifts in response to changing consumer habits, sustainability concerns, and digital innovation, MODA x Pure rises to meet the moment—offering attendees not just products, but inspiration, education, and meaningful connections.

Four Key Sectors Under One Roof

One of the defining strengths of MODA x Pure is its comprehensive sector coverage, catering to a wide spectrum of retailers, buyers, and trendsetters. The show is segmented into four core areas, each curated to deliver high-value opportunities and trend-forward collections.

MODA x Pure features

Womenswear: From heritage brands to fresh new labels, this area showcases a range of styles across seasons and demographics

Footwear and Clothing: A broad offering from everyday wear to premium collections, including trend-setting and sustainable options

Fashion Accessories: Think statement pieces, seasonal essentials, and elevated staples

Jewellery & Watch Collections: Classic and contemporary, with a focus on craftsmanship, story-driven design, and market potential

This division allows attendees to navigate the event more efficiently, finding exactly what aligns with their retail goals.

Collaboration with Spring Fair: A Legacy of Retail Excellence

The collaboration between MODA and Spring Fair, the UK’s leading wholesale marketplace for home and gift, has elevated MODA x Pure to new levels of relevance and reach. Spring Fair’s 75-year legacy in retail blends seamlessly with MODA’s 30 years of fashion expertise, creating an event that is both deeply rooted in tradition and forward-looking in vision.

Attendees benefit from

• Shared access to both fashion and lifestyle product sectors
• A wider network of retailers and suppliers
• Enhanced networking and matchmaking opportunities
• Educational sessions tailored to the evolving retail landscape

Together, they form the UK’s most comprehensive B2B retail event, enabling attendees to source collections across multiple categories while building long-term partnerships.

Fashion Inspiration Live: The Moda Catwalk Experience

At the heart of MODA x Pure is the Moda Catwalk, a curated runway event that brings the season’s most influential trends to life. It’s more than just fashion theatre—it’s a trend forecasting and buying tool that helps retailers visualize how collections will perform in-store.

The catwalk experience features

• Live styling sessions to translate runway looks into retail-ready edits

Appearances from iconic designers like Dame Zandra Rhodes and Paul Wright, who bring industry insights and creative vision

Thematic showcases covering occasionwear, casual trends, footwear highlights, and more

A mix of emerging and established brands to inspire different market levels

It’s here where retailers often spot hidden gems, rethink seasonal buys, and discover new brand partnerships.

Not Just Products — A Hub for Networking and Insight

While product sourcing is central, MODA x Pure is also a vibrant networking ecosystem. The show is designed to foster dialogue and create new opportunities through structured and informal networking areas, lounges, and meeting points.

What makes the MODA x Pure experience unique?

B2B-focused networking zones for buyers and suppliers

Industry talks and panels on retail tech, sustainability, and future forecasting

Opportunities for independent and boutique retailers to discover niche offerings

Live demonstrations of new technologies and sustainable practices

An atmosphere of collaboration, not just competition

These elements transform MODA x Pure into a retail intelligence hub, where you leave not only with products but also with practical knowledge and valuable contacts.

A UK Event with Global Influence

Though firmly based in Birmingham, MODA x Pure is international in scope. With exhibitors and buyers from across Europe, the Middle East, Asia, and beyond, the event reflects the global nature of modern fashion retail. This international appeal helps UK retailers broaden their sourcing and helps international brands enter the competitive British market.

Hyve Group’s global network ensures that the fair continues to attract high-calibre participants, with the event ranking prominently within the Apparel & Clothing and Beauty & Fashion sectors, holding a strong 12th place nationally among all fashion events.

Who Should Attend MODA x Pure?

If your business touches any part of the fashion retail value chain, MODA x Pure offers essential value. The event is open to industry professionals only, ensuring focused discussions and a shared understanding of market needs.

Ideal attendees include

• Independent boutique owners
• Department store buyers
• Footwear and clothing retailers
• Jewellery and watch retailers
• Online store buyers and eCommerce professionals
• Fashion trend analysts and consultants
• Brand representatives and agency scouts

Whether you're restocking shelves, scouting for next season’s looks, or simply staying up to date with evolving retail trends, MODA x Pure is a vital part of your calendar.

A Springboard for Future-Focused Fashion Retail

In a time of rapid change, MODA x Pure stands out as a stable and strategic event for the UK and European fashion retail industries. With its blend of curated collections, expert-led content, and live fashion experiences, it’s not just a tradeshow—it’s a visionary retail platform.

The NEC in Birmingham offers an ideal location, easily accessible and equipped with the infrastructure needed to support large-scale fashion events. Add in the trusted leadership of Hyve Group Plc, and it’s clear why MODA x Pure continues to be a defining event in the industry.

Why MODA x Pure Deserves Your Attention

From the moment you enter the halls of the NEC, it’s clear that MODA x Pure is not just about seeing what’s new—it’s about being part of what’s next. In a competitive retail environment where customer expectations are high and margins are tight, attending this tradeshow can mean the difference between reacting to trends and setting them.

Whether you’re an established fashion business or an emerging brand, MODA x Pure offers the insight, access, and inspiration to take your next step with confidence.