Malaysia International Halal Showcase

The Malaysia International Halal Showcase (MIHAS) is a premier annual event that stands as a dynamic platform for businesses catering to the Islamic and Halal consumer market. It brings together a diverse range of industries, including food and beverage, cosmetics, Halal ingredients, finance, tourism, and more, offering unparalleled opportunities for networking, collaboration, and business growth. As the demand for Halal products and services continues to rise globally, MIHAS plays a crucial role in uniting local and international businesses, facilitating trade, and fostering valuable knowledge exchange across borders.

One of the most exciting aspects of MIHAS is its hybrid format, which allows both physical and virtual participation. With exhibitors showcasing their products at physical booths, alongside a multimedia microsite for digital presentations, the event transcends geographical boundaries and time zones. This flexibility ensures that businesses from around the world can engage with the event, whether they are attending in person or connecting remotely. The hybrid format reflects the global nature of the Halal industry and meets the needs of diverse participants, whether they are from neighboring countries like Indonesia, Singapore, and China, or farther afield, including Japan and Bangladesh. With over 20,000 visitors expected from 80 different countries, MIHAS is truly a global gathering that highlights the growing significance of the Halal market.

MIHAS is not just a trade show; it is an ecosystem that encourages learning and knowledge sharing through various platforms. One such platform is the MIHAS Knowledge Hub, where industry experts and thought leaders come together to share insights, success stories, and best practices. The Knowledge Hub includes conferences, industry-focused seminars, and knowledge-sharing sessions, all designed to provide participants with valuable takeaways to improve their business strategies and operations. Whether it’s understanding market trends, consumer behavior, or the latest innovations in Halal production, MIHAS offers rich educational content that is crucial for anyone looking to succeed in the Halal sector.

A standout feature of the event is the Pocket Talk, a series of brief but impactful discussions that allow businesses to present product insights to a global audience. These sessions offer exhibitors an opportunity to highlight their unique offerings and connect with potential buyers and partners on a deeper level. For attendees, the Pocket Talk is a chance to learn about emerging trends and cutting-edge products in a concise and engaging format, enabling them to make informed decisions and seize new opportunities.

Another key highlight of MIHAS is the International Sourcing Programme (INSP), organized by the Malaysia External Trade Development Corporation (MATRADE). This program acts as a vital matchmaking service that connects international buyers with Malaysian exporters. By identifying the right business partners, MATRADE helps to foster long-lasting trade relationships, allowing Malaysian companies to expand their global reach and international buyers to source quality Halal products from one of the leading producers of Halal goods in the world.

MIHAS serves as a significant business and networking hub for the global Halal industry, providing a meeting point for key stakeholders to connect, collaborate, and explore new opportunities. The event not only showcases the breadth of the Halal market but also highlights Malaysia's role as a global leader in Halal trade and innovation. With its comprehensive program, diverse exhibitors, and global reach, MIHAS continues to be a vital event for anyone involved in the Halal industry, from manufacturers and exporters to retailers, investors, and consumers.

MIHAS exemplifies the potential of the Halal market, offering an environment where businesses can share knowledge, forge new partnerships, and access markets that are poised for significant growth. Whether through the cutting-edge offerings on display, the knowledge-sharing sessions in the MIHAS Knowledge Hub, or the invaluable connections made through the International Sourcing Programme, MIHAS remains at the forefront of the global Halal industry, helping businesses thrive in an increasingly interconnected world.