Health & Specialty Foods 中的 Shanghai 事件
China (Shanghai) International Fruit and Vegetable Trade Fair(Asia Fresh)
ASIA FRESH: China’s Premier Platform for the Global Fruit and Vegetable Industry
As the global demand for fresh produce continues to rise, one event stands out as a vital bridge between Asia’s fast-growing market and the global fresh supply chain: ASIA FRESH—the China (Shanghai) International Fruit and Vegetable Trade Fair. Organized by T Fresh Marketing, the China Fruit Marketing Association, and Sinoexpo Informa Markets, this annual trade show has established itself as the leading flagship exhibition of the fruit and vegetable industry in China.
Held in the bustling economic hub of Shanghai, ASIA FRESH is not just a showcase of fruits and vegetables—it’s a comprehensive platform that brings together the latest industry trends, product innovations, market intelligence, regulatory updates, and unmatched networking opportunities.
A Strategic Event for Asia’s Fresh Produce Ecosystem
ASIA FRESH is strategically positioned in one of the world’s most dynamic markets. China, with its massive population, rapid urbanization, and rising middle class, represents an ever-growing demand for high-quality fresh fruits and vegetables. At the same time, China is also a powerful exporter, offering a wide range of domestic produce to global markets.
This dual role makes ASIA FRESH an essential event for:
Producers and exporters looking to enter or expand in the Chinese market
Domestic suppliers and retailers seeking global sourcing options
Logistics providers offering cold chain and storage solutions
Technology companies advancing agricultural efficiency
Trade bodies and policymakers navigating China Entry and Exit inspection policies
From farm to fork, the entire value chain of the fresh produce sector is represented.
Key Highlights of ASIA FRESH
The show is known not only for its scale but for the quality of its exhibitors, presentations, and business opportunities. Each year, it attracts thousands of visitors and exhibitors from across Asia, Europe, the Americas, and beyond.
What makes ASIA FRESH a must-attend trade fair?
Diverse Product Showcases
Fresh fruits (tropical, temperate, organic, exotic varieties)
Leafy greens, root vegetables, and tubers
Pre-packaged and value-added produce
Juice, dried fruit, and frozen items
Cutting-Edge Technologies
Post-harvest handling solutions
Automated grading and packaging systems
Precision agriculture and smart farming tools
Agri-drones, AI, and data analytics platforms
Policy and Market Intelligence
In-depth discussions on China Entry and Exit inspection policies
Regional import/export regulations
Customs clearance best practices
Supply chain risk management
Strategic Networking Opportunities
B2B matchmaking programs
VIP buyer delegations
Cross-border business forums
Live product pitching sessions
ASIA FRESH is more than a trade show—it’s a market intelligence hub that empowers businesses to navigate, adapt, and succeed in the rapidly evolving produce landscape.
Strengthening Global Trade Ties Through Shanghai
Shanghai’s central role in China’s economic structure makes it an ideal host for ASIA FRESH. With world-class infrastructure, a sophisticated logistics network, and access to major ports and airports, the city is a global gateway for food trade.
Why Shanghai?
Proximity to key distribution centers across China
A growing population of health-conscious consumers
An established ecosystem of cold chain logistics and wholesale markets
Government support for agri-food innovation and imports
This makes ASIA FRESH particularly attractive to international exporters who are navigating China's regulatory systems for the first time, especially those seeking up-to-date information on inspection, quarantine, and labeling policies.
Embracing Innovation: Tech-Driven Agriculture Takes Center Stage
One of the defining features of ASIA FRESH is its forward-looking orientation. As the global fruit and vegetable industry embraces automation, sustainability, and data-driven decision-making, ASIA FRESH remains a leading platform to experience, discuss, and adopt agri-tech.
Top innovations featured at the event:
Smart sensors for monitoring freshness during transit
Vertical farming technologies for urban cultivation
Blockchain solutions for supply chain transparency
AI-based grading systems that reduce waste and labor
IoT-integrated logistics for real-time tracking
Workshops, tech zones, and keynote panels provide valuable exposure to the future of fresh produce, making it clear that China is not only consuming global produce—it's also leading in agricultural innovation.
Connecting Suppliers, Buyers, and Innovators
A core strength of ASIA FRESH is its ability to connect people who matter in the produce industry. With representatives from retail giants, e-commerce platforms, traditional wholesalers, food service providers, and government agencies, the event acts as a high-efficiency business accelerator.
Key stakeholder groups include:
Growers and farm cooperatives
Import/export trading companies
Cold chain logistics providers
Retail chains and supermarket buyers
Export promotion councils and embassies
Certification and testing agencies
This cross-sector participation fosters new collaborations, unlocks market entry routes, and builds resilient trade networks that extend far beyond the event.
Education and Insight: Beyond the Exhibition Floor
Beyond the buzz of business, ASIA FRESH also hosts a robust series of conferences, technical seminars, and industry forums. These sessions are led by top analysts, scientists, business leaders, and policy experts, offering deep dives into pressing topics across the fruit and vegetable supply chain.
Topics typically include:
Consumer trends in Asia’s fresh produce market
Global supply chain disruptions and adaptations
Regulatory frameworks and food safety protocols
Branding, packaging, and market positioning
Climate-smart agriculture and sustainability
These learning opportunities are invaluable for both seasoned professionals and new entrants to the Chinese and Asian markets.
Looking Ahead: ASIA FRESH as a Catalyst for Growth
As China’s role in the global food ecosystem continues to expand, ASIA FRESH is expected to become even more influential in shaping market trends, product flows, and global supply chain practices.
In the years ahead, the fair is likely to feature:
Increased international participation, including country pavilions
Expanded focus on organic and sustainable produce
AI-powered matchmaking platforms for pre-event connections
Enhanced digital presence with hybrid and virtual show elements
More engagement with regional governments and food security programs
By continuing to evolve with the market, ASIA FRESH will remain at the forefront of fresh produce trade in Asia.
Why ASIA FRESH Deserves Your Attention
The China (Shanghai) International Fruit and Vegetable Trade Fair—ASIA FRESH is not just another industry expo. It is a strategic, high-value event that plays a critical role in building the future of the fruit and vegetable industry in China and the broader Asia-Pacific region.
From showcasing cutting-edge technologies to discussing regulatory updates like China Entry and Exit inspection policies, from product demos to B2B matchmaking, ASIA FRESH offers everything that fresh produce professionals need to thrive in this dynamic market.
For growers, suppliers, retailers, and innovators alike, ASIA FRESH is the go-to event for unlocking opportunities, building networks, and staying ahead of the curve in one of the world’s fastest-growing agricultural markets.
Healthplex Expo
Healthplex博览会每年在上海国家会展中心（NECC）举行，是亚洲健康和营养领域最具影响力的贸易展览会之一。该博览会的名称 “Healthplex” 反映了其广泛的健康和保健产品展览，为专业人士提供了一个交流、探索和创新的综合平台。NECC以其现代化的设施和广阔的展览空间而闻名，为这一享有盛誉的活动提供了理想的背景，吸引了来自各个行业的全球参与者。Healthp@@
lex博览会由Sinoexpo Informa Markets与中国药品进出口商会（CCCMHPIE）和商务部贸易发展局合作举办，汇集了来自健康和营养行业的众多公司和专业人士。Sinoexpo Informa Markets是中国最重要的贸易展览会组织者之一，它确保该活动的水准最高，为参展商和参观者营造一个蓬勃发展的环境。
Healthplex博览会涵盖了健康和保健市场的广泛领域。参展商展示了各种各样的产品，包括天然健康食品、膳食补充剂、运动营养、植物性蛋白、益生菌、中药和尖端医疗器械。该展会为探索营养和健康解决方案的最新创新提供了难得的机会，对于那些希望在不断变化的行业中保持领先地位的人来说，这是一次必不可少的活动。
Healthplex博览会的主要吸引力之一是它能够连接健康和营养领域的各种专业人员。与会者包括制造商、供应商、零售商、进口商和出口商，以及医生、研究人员和顾问。该博览会为网络、知识交流和协作创造了成熟的环境，使参与者不仅可以展示他们的产品，还可以与行业同行和潜在的商业伙伴进行有意义的讨论。
国家会展中心是全球规模最大、最现代化的展览综合体之一，地理位置优越，交通便利，可到达上海的机场和市中心。这种无障碍性使该活动为国际游客提供了便利，进一步增强了其作为全球健康和营养专业人士中心的吸引力。该场地最先进的设施确保了所有参与者都能获得流畅而引人入胜的体验，为探索健康领域的最新趋势、产品和创新提供了完美的环境。
凭借其丰富的产品选择、教育研讨会和社交机会，Healthplex 博览会为参与健康和营养行业的任何人提供了巨大的价值。它还为国际企业进入中国充满活力和快速增长的健康市场提供了难得的机会。作为亚洲同类贸易展览会中规模最大的展会之一，Healthplex博览会在塑造健康和保健行业的未来、促进合作和激发新的解决方案以满足世界不断变化的健康需求方面发挥着关键作用。
总之，上海的Healthplex博览会是健康、营养和保健领域的专业人士必参加的活动。凭借其广泛的范围、高质量的组织和进入广阔的中国市场的机会，该活动仍然是发现创新产品、建立行业关系和保持最新健康趋势领先地位的关键平台。无论您是想扩大在亚洲的业务，获得对健康创新的新见解，还是仅仅是与行业领导者建立联系，Healthplex博览会都提供了宝贵的增长和成功机会
