Automate Detroit

Automate Detroit: North America’s Leading Robotics and Automation Event

In the heart of Detroit, a city historically associated with industrial innovation, Automate stands as the definitive event for robotics, machine vision, motion control, and industrial automation. Organized annually by the Association for Advancing Automation (A3), Automate is not just the largest automation trade show in North America—it’s where the future of global manufacturing is envisioned, discussed, and set into motion.

With its ever-growing reputation, Automate has evolved into a must-attend gathering for professionals looking to adopt or improve automation within their operations. Whether you're a plant engineer, executive decision-maker, or a technology supplier, Automate provides the space, network, and resources necessary to stay competitive in the age of intelligent manufacturing.

Why Automate is the Premier Automation Conference in North America

Automation is no longer a futuristic concept—it’s today's competitive edge. From smart robotics to advanced machine vision systems, Automate Detroit gives attendees firsthand access to the tools and techniques that are transforming global industries.
Core advantages of Automate include:

A comprehensive trade show floor featuring 800+ world-class exhibitors

Direct access to factory automation leaders and top-tier industry specialists

Unrivaled networking opportunities with integrators, OEMs, and manufacturing strategists

A massive 365,000+ sq ft exhibition area filled with practical automation solutions

Each year, the event draws more than 30,000 attendees, proving its value as a knowledge-sharing and deal-making hub.

Diverse Exhibitor Base and Industry Reach

From Fortune 500 manufacturers to nimble automation startups, Automate welcomes organizations at all stages of their automation journey. The diversity of exhibitors ensures a wide array of perspectives, tools, and innovations across key sectors.
Exhibitors represent technologies and services such as:

Collaborative and industrial robotics

Machine vision and AI-based inspection systems

Industrial sensors and IoT integration

Autonomous mobile robots (AMRs)

End-of-line packaging and materials handling solutions

This wide scope makes Automate not only a technical showcase but also a strategic marketplace where solution providers and buyers come together with purpose.

High-Impact Learning Through Keynote Talks and Technical Sessions

Automate doesn’t just show technology—it teaches how to implement and optimize it. The conference features over 200 expert speakers, including industry veterans, engineers, and researchers, delivering talks that tackle real-world problems and futuristic possibilities alike.
Topics covered include:

Digital transformation in manufacturing

Industrial cybersecurity in automated environments

ROI-driven automation deployment

Robotics programming and integration

Machine learning in factory settings

These sessions help participants evaluate the feasibility of adoption, understand cost-benefit analyses, and prepare for the evolving regulatory and technical landscape.

Key Attendee Profiles: Who Comes to Automate?

Automate’s attendee list reads like a who’s who of modern manufacturing. The show is attended by professionals with direct influence over operations, procurement, and strategic planning.

You’ll meet:

Plant engineers responsible for automation integration

Operations managers exploring tools for efficiency gains

C-level executives scouting innovation to maintain a competitive edge

System integrators seeking components for large-scale projects

R&D specialists evaluating early-stage technologies

This elite attendee base ensures that conversations at Automate are meaningful and geared toward action.

Why Detroit is the Perfect Location

Detroit, Michigan has long been considered the epicenter of industrial progress in North America. As the home of automotive giants and numerous tech-forward manufacturers, it provides an ideal backdrop for discussions on robotics and automation.

Besides its symbolic status, Detroit offers world-class venues and infrastructure to support a global-scale event. From convenient travel connections to ample space for demonstrations and facility tours, the city plays a crucial role in enhancing the overall event experience.

Unique Benefits for Exhibitors and Sponsors

Participating in Automate as an exhibitor or sponsor delivers measurable ROI and long-term brand visibility. Whether your company is launching a new product or aiming to solidify its market position, Automate offers a highly qualified audience eager for innovative solutions.
Exhibitor advantages include:

Access to over 30,000 targeted buyers and engineers

Real-time feedback and demo engagement

Exposure in pre-event marketing and digital outreach

Participation in exclusive networking and press events

By interacting directly with attendees, companies can fine-tune their offerings, build trust, and generate high-quality leads.

Fueling Business Development and Strategic Partnerships

One of the most powerful aspects of Automate is the ecosystem of partnerships that it nurtures. The show is more than a sales opportunity—it’s a breeding ground for long-term collaboration.

As component OEMs interact with system integrators and solution developers, new alliances form that lead to:

Joint ventures

White-labeled solutions

Exclusive distribution deals

Collaborative product development

These partnerships help accelerate the deployment of automation technologies across diverse sectors, from food processing to aerospace.

What’s New at Automate This Year?

Each new edition of Automate introduces fresh experiences and features that reflect the dynamic nature of the industry. Here’s what attendees can look forward to this year:

A dedicated AI & Machine Learning Pavilion

Live robotics competitions and programming challenges

Enhanced interactive exhibitor demos

Women in Automation leadership forums

Guided tours of automation facilities in the Detroit metro area

These additions not only enrich the event experience but also offer new opportunities to connect, learn, and be inspired.

Final Thoughts: The Future of Automation Starts Here

In a rapidly evolving manufacturing landscape, staying current with automation technology is no longer optional—it’s essential. Automate Detroit is the premier gathering where the best minds, tools, and strategies converge to shape the future of industrial efficiency and intelligence.

From high-level strategy to ground-level implementation, Automate offers something for everyone involved in robotics and automation. It’s where business goals meet technological excellence—and where ideas are transformed into operational reality.