Aratur

Aratur: Spain’s Premier Tourism Trade Show Celebrating Global Travel Experiences

Aratur is a tourism trade show that features a wide range of exhibitors, including hotels, tourism organizations, rural tourism providers, and adventure travel companies. Recognized as one of the most significant tourism exhibitions in Spain, Aratur offers a dynamic platform for professionals and travelers alike to explore new destinations, forge business partnerships, and discover the latest trends in global tourism.

Held annually, this vibrant event attracts thousands of participants from across the travel and hospitality industry. Whether you're an adventure tour operator, cultural travel agency, or luxury resort representative, Aratur is the ideal stage to showcase your brand, connect with a diverse audience, and explore the ever-evolving landscape of travel.

A Comprehensive Showcase of the Travel Industry

What sets Aratur apart is its comprehensive coverage of all segments of the tourism sector. The exhibition welcomes participants from across the globe, offering an inclusive space for both established brands and emerging players to shine. The variety of exhibitors ensures that visitors can explore travel opportunities tailored to every type of traveler.
Core categories featured at Aratur include:

Adventure tourism – From mountain trekking to diving tours, adventure travel is a growing segment with high demand.

Cultural tourism – Heritage trails, art tours, and historical site packages offer rich cultural exploration.

Wellness and relaxation – Spas, retreats, and wellness resorts that promote mental and physical health.

Rural and nature-based tourism – Country homes, eco-lodges, and off-the-beaten-path destinations.

Luxury and leisure travel – Exclusive resorts, bespoke travel planners, and personalized services.

By bringing together this wide spectrum of services, Aratur facilitates collaboration and innovation across the travel industry.

Who Should Attend Aratur?

The trade show is open to all companies and professionals involved in travel, tourism, and hospitality. It provides excellent value for:

Tour operators and travel agencies

Hotels, resorts, and accommodation providers

Tourism boards and national travel offices

Event planners and MICE specialists (Meetings, Incentives, Conferences, Exhibitions)

Wellness centers and retreat organizers

Cultural institutions and local tourism networks

In addition, tech providers offering travel booking platforms, virtual reality tours, and mobile travel apps are also encouraged to attend, as digital innovation remains a key theme across the event.

Engaging Activities and Events Throughout the Exhibition

Aratur isn’t just an exhibition floor—it's a multifaceted experience. Attendees are immersed in an environment of learning, discovery, and collaboration, supported by a full calendar of activities.
Some of the key events include:

Conferences and keynote speeches by travel industry leaders

Workshops on tourism marketing, sustainability, and innovation

Destination presentations showcasing unique regions and cultures

Product launches and live demos of tourism tech and services

Networking sessions and B2B matchmaking opportunities

This diversity of events ensures that there’s something valuable for everyone, from first-time visitors to seasoned travel professionals.

Highlighting Spain's Role in Global Tourism

As one of the world's top travel destinations, Spain plays a pivotal role in global tourism trends. Aratur not only showcases international offerings but also emphasizes Spain’s own diverse attractions—from Andalusian heritage tours to Basque culinary journeys and Canary Island wellness retreats.

By integrating local and international exhibitors, Aratur creates an inclusive global space where visitors can plan multi-destination trips, discover cross-border partnerships, and explore cultural synergies.

Why Aratur Matters in Today’s Travel Industry

The travel industry has seen major shifts in recent years, with trends like sustainable travel, remote work tourism, and personalized experiences driving demand. Aratur serves as a reflection of these evolving dynamics and offers a space where these trends can be explored, discussed, and implemented.
Reasons why Aratur remains a must-attend event:

It reflects the full spectrum of modern tourism, from slow travel to digital nomadism.

It helps businesses stay ahead of trends in travel safety, booking behavior, and traveler expectations.

It promotes collaboration between public tourism agencies and private service providers.

It supports innovation, sustainability, and inclusivity in tourism development.

Whether your focus is on eco-friendly travel, heritage conservation, or luxury experience design, Aratur offers the resources and exposure needed to elevate your offerings.

A Destination for Opportunity

In a market as competitive and dynamic as travel, visibility and relationships are key. Aratur provides the ideal environment for:

Showcasing your destination or product to a highly engaged audience

Networking with potential partners, buyers, and influencers

Gathering insights from market leaders and trend analysts

Discovering unique cultural and adventure tourism opportunities

Promoting sustainable and inclusive travel solutions

Whether you're a tourism board seeking international exposure or a boutique agency looking to expand your footprint, Aratur is your gateway to growth and innovation in the global tourism industry.